An Indian Express presentation which focuses on their Media and Advertising. The counter point

1. Advertising & Media
ARNAV|PRARIT|VRISHIN

2. The Indian Express is
an Indian English-
language daily news
Paper
6500 Employee Base
14,35,618 copies
The company was
founded by Ramnath
Goenka in 1932 and is
now run by his
adopted son Viveck
Goenka, who holds the
titles of Chairman and
Managing Director.
The Indian Express is
published at nine
locations—Delhi,
Mumbai, Nagpur,
Pune, Kolkata,
Ludhiana, Chandigarh,
Lucknow and
Ahmedabad.

3. What all are we into..
Death by Breath
#trending
#GoodNews
Idea Exchange

4. Change in the Logo and it’s signifies the writing of a journalist’s word.
The group was split between the family members. The southern editions taking the name
The New Indian Express, while the northern editions, based in Mumbai, retaining the
original Indian Express name, with "The" prefixed to the title.

5. The Counter Point

6. Public
perception
of Congress
is now
improved.
BJP looses
credibility
and looks
hypocritical
We are listening..

7. Congress
is the
effective
party.
•Why just by the
passing of one bill??
It exposed the
BJP's
spectacular in
emptiness.
• Only to those people
who are impartial (very
few these days)!
Which
ever
party
BJP
candidate
Modi’s
chances
hurt.
•Could market
himself as the
“getting things done
guy” !!!
• The author claims
all modern societies
evolved due to
social welfare,
Right/left wing didn’t
matter.

8. Gives greater
agency to
both spouses
Women can
oppose
No proof
needed
Property
Division
Proposes changes to the Hindu Marriage Act 1955

9. What did Indian Express
say to it ?
Is India ready for this?
What is an Indian man
mistake?

10. Politicians in India don’t like
controversial movies that can
spoil their image.
Filmmakers are afraid and think
twice before making political
films.
Political pressure on censor
board. Thus, Bollywood does not
make less Political cinema

11. WHICH ONE IS BETTER ?

12. • Times of India (ToI) , Hindustan Times (HT), DNA: In true sense they aren't a newspaper
but tabloid. If you want to read Bollywood gossips.
• Paid political post than you must go with them.
• Tribune: Has good content but lacks editorially.
• The Hindu: They focus more on local news though have a solid national and
international coverage with must read editorial. Even many institutes recommend their
students to read TH.
• Indian Express (IE): They have separate south and north India editions.
• One published in north India is loosing charm.
• Earlier had very good national and international coverage loaded with informative
editorials with no political lineage.
• But over the time they have lost much focus and can be seen drifting towards

13. WHY ADVERTISE WITH US?

14. •The Indian Express presents multitude options for
advertisers.
•The trustworthy image of this newspaper always
ensures the positive response on any advertisement
TRUST
•Facebook page has 26,37,573. Daily news content
•Twitter has followers -8,07,971. Engagement posts
SOCIAL MEDIA
PRESENCE
•The newspaper publishes display tender notices and
recruitment advertisement on daily basis
•Classified advertisement section appears on alternate
days of week.
ADS

15. • The different supplements of The Indian Express
are appropriate for specific advertisement
• Advertisement due to their demand among special
section of readers.
SUPPLEMENTS
•The Indian Express is owned by reputed media brand,
Indian Express Group
•Many sister publications of The Indian Express Newspaper.
•Its approach “courage for journalism” has become the
inspiration for other newspapers
POPULARITY
•The Indian Express is published from nine major locations
of India
•Highly educated urban population. Especially Punjab,
Gujarat, Maharashtra, Uttar Pradesh
REACH / TARGET
AUDIENCE

16. Classified Ads..

17. Supplements..

18. Magazines..
Covers technology and IT related topics
Focuses on travel and tourism related
information, issues and trends
Dynamic nature of the marketplace which
has made pharmaceutical professional
To fulfill information needs of the
healthcare management professionals

19. Events..
Chief Information Officers [CIOs] to discuss and
debate varied technology issues.
e-Governance Seminars through leadership
dialogues, rich content, focused networking.
Focused B2B trade show that provides a unique
opportunity to meet, network, transact.

20. Web Interface & Co-Branding

21. Co-Branding in Print Version

22. Some print ads at display..