This paper discusses a special kind of mobile innovation, namely mobile television. There are several factors why people think that this innovation will be a success. Prior research shows that people are interested in mobile television, especially while on the road. But to make mobile television succeed, providers will have to deal with a few issues like technological constraints and smart price settings. They also have to be innovative in how they bring mobile television to the market. Furthermore, mobile telecom companies will have to deal with the fact that people will use their phone less and less for calling, so they will have to find other ways to bind people. Some examples are mentioned in this paper like offering 3G broadband or HTML-recoding.

1. Trends in m-commerce and its applications “ Will mobile television be a success?” Dwain Chang & Mandy Chin

17. VRiSBI International Research Project Innovation and ICT - Comparing Ireland with The Netherlands Please visit http://studiereis2007. vrisbi . nl for the complete paper of this presentation. Other papers and presentations are also available.