An analysis of current the current social media landscape from a business perspective along with a nuts and bolts look at current trends and best practices of social media monitoring and engagement. This presentation was first given at The Greater Kansas City Chamber of Commerce on march 24th, 2010.

1. SOCIAL MEDIA
Stop Pushing and Start Pulling
2010 Voltage Creative, LLC All logos, trademarks and images are the property of their respective owners. They are presented here for educational purposes.

2. WADE MEREDITH
Online Marketing Manager
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3. ANALYSIS
PROS, CONS & APPLICATIONS
ACTION ITEM
Q&A
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4. ANALYSIS
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5. 2010 Voltage Creative, LLC icons from www.iconspedia.com and Google image search

6. Broadcast Media Social Media
Monologue Dialogue
2010 Voltage Creative, LLC photo credits L: http://www.flickr.com/photos/eugeni_dodonov/3116348205/ R: http://www.affordablehousinginstitute.org

7. THE PLAYING FIELD
2010 Voltage Creative, LLC photo: http://www.flickr.com/photos/jenorton/2234905210/

8. Broadcast Media Social Media
Monologue Dialogue
2010 Voltage Creative, LLC left photo: http://www.flickr.com/photos/eugeni_dodonov/3116348205/

9. 400 Million Active Users (As of 03.16.10)
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10. 2010 Voltage Creative, LLC source http://blog.twitter.com/2010/02/measuring-tweets.html

11. Nuts?
2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/steffenz/2080578170/

12. NOISE
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signal

13. 988x10^18 bytes
1,000,000,000 Gb
7,311,200 iPC
2010 Voltage Creative, LLC Gantz, J.F. 2007. The Expanding Digital Universe: A Forecast of Worldwide Information Growth through 2010.

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16. 2010 Voltage Creative, LLC graphic from http://www.useit.com/alertbox/fancy-formatting.html

17. SOCIAL MEDIA
SIGNAL
2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/stephend9/372596415/

18. HELLO
I am
No t a f ad
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19. UK, Chilean, L.A. and Haitian Earthquakes
Mumbai Terror Attacks
NY Flight 1549 Ditching in Hudson
Iranian Election Demonstrations
MLB & NFL Contract Deals
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20. It’s OK!
2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/gregwest98/3733687366/

21. “The computer in your cell phone
is a million times cheaper, a
thousand times more powerful,
and 100 times smaller than the
one computer at MIT in 1965.”
Ray Kurzweil
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22. Lo-So
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23. Commitment:
1. None
2. False
3. Misplaced
4. Community
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24. Right Wrong
2010 Voltage Creative, LLC All logos and trademarks are the property of their respective owners. They are presented here for educational purposes.

25. PROS, CONS & IMPLEMENTATION
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28. CEO / Brand Ambassador
“I’m a thought leader with
connections that wants to
raise awareness.”
2010 Voltage Creative, LLC inspired by http://searchengineoptimization.elliance.com/search-marketing-resources/seo-infographics.aspx?title=Social-Media-Building&Category=

29. Marketing Manager
“I need channels for my
content and information on
emerging markets.”
2010 Voltage Creative, LLC inspired by http://searchengineoptimization.elliance.com/search-marketing-resources/seo-infographics.aspx?title=Social-Media-Building&Category=

30. Sales and Business Dev
“I need to attract and
retain customers, and
find potential partners
with aligned interests.”
2010 Voltage Creative, LLC inspired by http://searchengineoptimization.elliance.com/search-marketing-resources/seo-infographics.aspx?title=Social-Media-Building&Category=

31. Public Relations
“I want to influence
search rankings, get
feedback from our
marketplace and agile
crisis response.”
2010 Voltage Creative, LLC inspired by http://searchengineoptimization.elliance.com/search-marketing-resources/seo-infographics.aspx?title=Social-Media-Building&Category=

32. Human Resources
“I need to network,
locate new employees
and research potential
colleagues.”
2010 Voltage Creative, LLC inspired by http://searchengineoptimization.elliance.com/search-marketing-resources/seo-infographics.aspx?title=Social-Media-Building&Category=

33. Mail Room
“I need to promote my
rap-metal-reggae fusion
band and find a date.”
2010 Voltage Creative, LLC inspired by http://searchengineoptimization.elliance.com/search-marketing-resources/seo-infographics.aspx?title=Social-Media-Building&Category=

34. IMPLEMENTATION
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35. Here there be dragons...
2010 Voltage Creative, LLC image credit http://www.flickr.com/photos/davemott/4245408047/
photo http://www.flickr.com/photos/zooboing/4354835921/

36. Core Competencies:
Humanity
Authenticity
Agility
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37. Corporation
"We share the concerns of consumers
regarding discs with XCP software."
"We deeply regret any inconvenience this
may cause our customers."
2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/markyuen/366530114/

38. 2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/trixer/3795835074/

39. Agility. I has it.
2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/davehamster/3715915507/

40. ACTION ITEM
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41. Social Media Listening
2010 Voltage Creative, LLC photo credit http://www.flickr.com/photos/whitneyinchicago/3932946946/

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54. THE END
Questions Welcome
www.voltagecreative.com
2010 Voltage Creative, LLC