When users visit your page, a code known as a cookie is attached to their computers by the pixel. This code follows them around and helps your ad identify them as they browse through the web. The main purpose of retargeting is to showing ad to visitors, recaptur interest and bring them back. #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #seo #branding #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy