Presented at national seminar on “Media & Contemporary Society” organized on March 28 & 29, 2014 by Department of Journalism, Sahyadri Arts College, Shimoga, Karnataka, India.

1. Vijaykumar Meti
Ph.D Research Scholar
Department of Journalism & Mass Communication
Gulbarga University, Gulbarga, Karnataka
E-Mail: vijaymeti007@gmail.com Mobile: 9739973222
Sahyadri Arts College Shimoga , Dept. of Journalism,
National Seminar on “Media in Contemporary Society”
March 28 & 19, 2014

2.  The need of youth in politics means involving today’s
young generation in tomorrow’s democracy.
 Youth is considered a strong pillar of any society
because it is involved in making changes and
processes of any country.
 Youth raise their voices in public sphere. Their
participation makes changes in the political activities
and takes notice.
 Media plays a significant role in shaping public
perception on political issues such as election
campaign.
 Media are central to politics today due to immediate
and instant dissemination of political issues.
INTRODUCTION

3.  The purpose of the study of political issue for
research is to realize the media's role towards it.
 As the political issues in India has increased and the
current situation of these issues has affected the
whole society leads to political instability.
 This study will help to know how much affiliation and
interest do university students have towards political
issues and what are their preferences who seek this
information.
INTRODUCTION….

4.  To understand the media’s consumption patterns
among Gulbarga University students.
 To find out the Preference of the media outlet for
consumption of political information.
 To explain if the medium for political information
gratifying the needs of students.
 To understand whether students discuss political
issues and if yes from where they are taking points.
OBJECTIVESOF
THESTUDY

5.  The study focuses only the post graduate students of
Jana Ganga Campus of Gulbarga University,
Gulbarga in the state of Karnataka, India.
 Survey method has been followed to collect the data
from respondents.
 Total 100 respondents equally consisting 50 male and
50 female respondents were selected randomly from
them.
METHODOLOGY

6. 50%50%
Gender of the Respondents
Male
Female
STUDYFINDINGS
30%
63%
7%
Age of the Respondents
Under 25
26-30
31-35

7. STUDYFINDINGS
24%
63%
4%
9%
Respondents Preference for Media Outlets
Newspaper
Television
Radio
Internet
18%
48%
15%
19%
Total Hours Spent On Media Consumption
Less than 2 hours
2-3 hours
4-5 hours
More than 5 hours

8. STUDYFINDINGS 22%
46%
23%
7%
2%
Using Media For Political Information
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
63%
19%
7%
11%
Popular Media Format To Consume
Political Information
Television Talk Shows
Newspaper Editorial/
Columns
Radio Discussion
Internet WebPages/
Blogs

9. STUDYFINDINGS
38%
34%
28%
Respondent Discuss Political
Issues With Others
Always
Sometime
Never
15%
72%
2%
11%
From Where Respondents Take
Points For Discussion
Newspaper
Television
Radio
Internet

10.  The findings suggest that Mass Media plays a
powerful and influencing role in creating political
awareness among post graduate students of Gulbarga
University.
 The study highlighted that consumption of media is
deeply linked in creating political awareness.
 Political interests are defined by political discussions
and also by exposition to the media.
 The study revealed that university students like to
consume different media outlets. However, most
prefer to watch television but some students also like
to read newspaper‘s columns and editorials for
political information.
CONCLUSION

11.  Political talk shows are more popular among other
formats for political information and the target
population like to watch them for the purpose of
information.
 Students like to discuss political issues with others
and for political discussions they mostly take points
from talk shows.
 In conclusion, study analyses and examines that
university students are politically aware & television
is the most popular medium to gain political
information as well as for creating political awareness
among them.
CONCLUSION