3. Lean Startup Big Idea #1
The vast majority of startups fail NOT because
they couldn’t build a great product/technology,
but because no one wanted the product.
One of Steve Blank’s Big Ideas
4. How many cycles through the B-M-L
loop, not time. Eric Ries’ Big Idea
Lean Startup
Big Idea #2
5. Lean Startup Big Idea #3
“Not only are the market applications for
disruptive technologies unknown at the time of
their development, they are unknowable.”
-Clayton Christensen, The Innovator’s Dilemma
8. How to do it:
Lean Startup Meta-Rules & Framework
1) Question and Test Your
Assumptions
1a) Record them too!
2) “Get Out of the Building”
3) Do it again based on what you
learned. (Iterate)
BUZZWORD ALERT!
17. [Your competition] SUCKS!
Place online ads that say “[*insert your
competition here] sucks” that drive users of
a competitive product to a landing page for
lead generation for CustDev interviews.
PRO-TIP: Do UX review on their products.
Source: In Witness Protection Program
18. The Magic Wand
Ask the subject of your CustDev interview, “If
you could wave a magic wand, what would
you be able to do?”
Source: Cindy Alvarez
http://www.slideshare.net/cindyalvarez/kissinsi
ghts-customer-development-tactics
19. The Magic Word
Ask the subject of your CustDev interview for
“advice” and don’t sell.
21. Confuse to Clarify
Willfully mis-characterize a interviewee’s
opinion to elicit further response in order to
keep them talking and ensure you
understand their position.
Source: Sachin Agarwal
22. “Phone Support”
Upon sign-up for your application, ask if the
user wants free phone support. If they
affirm, prompt them for phone number and
name.
Source: Dan Martell
28. At the end of this preso…
If you take nothing
away from this preso –
take at least this away
Let’s try to avoid building things nobody actually
wants.