Workshop (c) Andre Matarazzo. Digital marketing 2010

creative leap
October 2010

Thursday, November 11, 2010

!
It’s about creativity


Who?

Edward de Bono
1967


Standard thinking
problem

How to create a faster hair
straightener?
problem


Standard thinking
problem

We can build larger pads

problem


Standard thinking
problem

We can raise the temperature

problem


Standard thinking
problem

We can change the material to
teflon
problem


Standard thinking = Vertical thinking
problem

problem

It will slide too fast. How to
problem

get more grip onto the pads?
solution


problem

problem

problem

solution



problem

solution


Lateral thinking what gave rise to the problem

what gave rise to the problem

Women live in a hurry these
daysreformulate the problem

solution

best possible solution




Women don’t want to have
curly hair the problem
reformulate

solution





Women have curly hair
reformulate the problem

solution






Women live in a hurry these days
solution
Can we put the hair straightener into the
car somehow?





Women have curly hair
solution
Can we change the follicle so that it
grows naturally straight?




solution

the best possible solution

Straight-n Treatment
best possiblefirst shampoo + conditioner
The solution
treatment that straightens your hair.




solution



Group challenge

divide into

4
groups
people you don’t know


Group 1


Group 2


Group 3


Group 4


45’
create + present


1 2

3 4


Спасибо

@gringo_nu

Workshop (c) Andre Matarazzo. Digital marketing 2010

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Workshop (c) Andre Matarazzo. Digital marketing 2010