Erasmus+ Cliche Dissemination Plan

1. Introduction
We need to communicate all the activities carried out within the CLICHE project and
disseminate the results that we will obtain. The overall objective of all our
communication actions is to maximize the impact of CLICHÉ project. Efficient
communication and dissemination of the activities, the processes and results that are
products of our efforts, along the project is crucial to our impact. Exploitation is also a
very important aspect, that is when, why, how and by whom these results will be used
to create change.
By whom?
Industry, Chambers of commerce and industry SMEs, and those that can make good
use of them: authorities, industrial authorities, policymakers, sectors of interest, civil
society, other schools, libraries, etc
How?
• Creating roadmaps, prototypes, software
• Sharing knowledge, skills, data
When?
Towards the end and beyond, as soon as the action has exploitable results
Why?
• To lead to new legislation or recommendations or school curricula
• For the benefit of the local economy and the society and of innovation,
Moreover, it is important to consider that Communication, Dissemination and
Exploitation are a very important aspects of the evaluation of Erasmus + projects. Last
but not least, after the pandemic and the quarantine digital ways of Communication,
Dissemination and Exploitation should be considered.
In this Communication and Dissemination plan, we will
 concrete the pursued objectives,
 identify the target groups and stakeholders,
Communication and Dissemination plan
Of Erasmus+ CLICHE project -- 2018-1- EL01-KA201-047861

2.  describe the levels of dissemination,
 select the type of activities we will consider to achieve the objectives,
 assign responsible members for activities,
 elaborate a calendar of actions that spans the whole life of the project,
 list the channels,
 describe the tools used for communication and dissemination,
 elaborate a paragraph regarding the open nature of the results,
 explain how results will be transferred to society,
 explain which indicators will be used to measure the impact of the
communication and dissemination measures
Objectives of communication and dissemination within the
Erasmus+ CLICHE project
Let us begin by stating the overall goal of CLICHE:
Erasmus+ CLICHE is a European project which aims to research local intangible cultural
heritage in 6 European countries, create an inventory--joinedparticipatory wiki-- with the
results of this research (IO1), designblended lessons on ESD (IO2), prepare TedTalks about
innovativewaystocapitalize onthelocalinheritance,aswell as generalguidelineson TedTalks
(IO3) and make transmediastories(IO4) and a cultural route about crafts and artisans in the
6 countries of CLICHE.
The project’sofficial set-upwasin September2018. Asa consequence,the objectivesof the
communication and dissemination actions are identified as:
i. Make the target groupsaware of the global goalsof CLICHE, inorderfor themto
take interestinthe progressesandoutputsof the project.
ii. Provide timelyinformationaboutthe activitiescarriedoutwithinCLICHE,orby
CLICHE membersalignedwiththe CLICHEgoals.
iii. Provide timelyinformationaboutthe progressesof CLICHEtowardsachievementof
itsconcrete objectives.
iv. Share the knowledge acquiredalongthe CLICHEprojectlife span.
Thisknowledge mayrelate tohow to:
 make field research to discover out local ICH heritage,
 make videoswithinterviewsof local bearerswiththe use of Web2.0 toolsin
the classroom to improve the learning process (e.g. student-centred
methodologies),
 prepare blended educational packages that combine ICH Elements and ESD
Principles for Learning (Education for Sustainable Development),
 organise fairsandtalkswithICHexperts andbearers todraw the attentionof
the whole school and the wider community,
 make a SWOT analysis focusing on what is really important and developing
aspects of an action-oriented plan with regard to the viability of local ICH,
 write a strongVision-Missionstatementthatexplainsouraspirationsforthe
sustainable useof ourICHanditsexploitationasabrandname inourregions,
 come up with innovative ideasabout start-ups or apps to capitalize on local
ICH,

3.  get to knowhow to make a start up or app aboutthe local ICH capitalization
with help from Junior Achievement agencies or local/european
entrepreneurs,
 prepare TedTalks presenting our ideas on a students’ 3-day conference
(online),
 prepare guidelines on TedTalks (TedTalk Manual),
 make Transmedia Stories and hashtags, mascots so to make our local ICH
known in social media and beyond, and
 a transnational Cultural Route,
 promote the creation and development of a community of users of CLICHE,
so that the results will persist and develop beyond the life of the project.
Target groups and stakeholders
The communication and dissemination of results should be directed towards the following
target groups:
1. Teachers of any educational level: primary education, secondary education,vocational
training, universities and adult education.
2. Influential teachers and educators in Twitter, Facebook, Instagram etc…
3. Educational institutions: schools and, within the universities, the units on charge of
innovation in teaching.
4. Research groups or networks with interest in cultural heritage.
5. Associations/non-professional bodies of educators at a regional or national level.
6. Communication media: regional or national general newspapers, radio, tv programs.
7. Other stakeholders / educational agents:
 Regional & educational authorities, Ministries of Education
 UNESCO Offices
Levels of dissemination
The geographical level of the communication and disseminationactivitieswill, on the one
hand, be local and regional. But as can be deduced from the list of target groups, the
communication will also be made at a national level, whenever it is possible. Finally,
communicationanddisseminationwillalsotakeplace onaEuropeanlevel,sincethe Erasmus+
Project Results Platform and the eTwinning platform will be used.
Type of activities
The following type of activities for communication and dissemination will take place:
A1. Writing blog posts and articles to be posted on the CLICHE wiki, Facebook, twitter,
eTwinning spaces and on the partner schools webpages. These may consist of:
A1-a. Announcements of milestones and achievement of results.
A1-b. All activities related to CLICHE in the classroom: field research,
recording
videos, subtitling videos, etc…
A1-c. Experience of teachers as guides to students preparing IOs,
A1-d. Other activities related to CLICHE: meetings, virtual and
transnational.
A1-e. Newsof interestrelatedtoCLICHE(incorporationof anew member,

4. meetingwithstakeholders,presentations in workshops, fairs, etc…)
A2. Postsinsocial media:Facebook,Twitter, Instagram. We shall trynottolimitourposts
to actual activities of CLICHE, but to be active (retweeting, etc..)
A3. Publish news and results on the platforms of the EU:
A1-a. Erasmus + results platform
A1-b. eTwinning
A4. Organizing conferences, workshops to present the IOs
A5. Organizingface toface training,thiswillbe doneonanofficial levelbythe coordinator
of the CLICHE project
A6. A multiplier event and a students’ conference are scheduled to take place.
A7. Producing videos:
A1-a. to present the CLICHE goals, values and team with an ad or
infographics
or image think structure, in order to attract potential users.
A8. Writing papers describing the goals and resultsof the project in specialized journals
or websites.
A9. Making presentation of the achieved results.
A10. Meeting stakeholders
Members in charge of the activities
A1 Blog posts and articles for webs
A1-a: Achievement of results:
- All partners that implement the activities.
A1-b: All activities related to CLICHE in the classroom:
- All partners that implement the activities.
A1-c Other activities related to CLICHE: meetings, virtual and transnational.
- All partners

5. A1-d News of interest related to CLICHE.
- All partners
A2: Posts in social media: Twitter, Facebook, Instagram.
- All partners
A3-a Publication of news and results on the Erasmus + results platform.
- Vivi
A3-b Publication of news and results on the eTwinning platform.
- Gitanna, Vivi
A4. One multiplier event and a students’ conference are scheduled to take place.
- In Levadia, in 2021
- In Cyprus, in April 2020
A5. Producing videos:
to present the CLICHE goals, values and team.
- Vivi
A6. Writing papers describing the goals and results of the project in specialized journals or
websites
- Partners are welcome to contribute to this activity!
A7. Making presentation of the achieved results
- Any interested partner.
A8. Meeting stakeholders.
- Ministry of Education, Lithuania
- UNESCO offices
- Chambers of Commerce & Industry
- Junior Achievement in Greece & Cyprus

6. Channels of communication
The following channels of communication and dissemination will be used
 CLICHE webpage https://erasmuscliche.com
 CLICHE wiki-inventory
 CLICHE MORE blog
 Partners’ school webpages and social media
 CLICHE Facebook
 CLICHE Twitter
 CLICHE Instagram
 CLICHE hashtags
 CLICHE mascots
 CLICHE Linktr.ee – All our social media QR code
 CLICHE cultural route
 General communication media: regional or national, general newspapers, blogs,
radio, Tv programs, school papers and magazines
 Specialized communication media
 Educational fairs
 Conferences onanational orinternational level aboutculture andheritage,local
history,etc
 Contestsona national or internationallevel,hackathonsaboutICH
 CooperationwithotherEuropeanprogrammeswiththe same topic
 Distributionlistsassociatedtogroupsof teachersandeducational agentsinterested
inICH
 Distributionlistsassociatedtogroupsof teachersof a givensubject(English,History,
Language, Music, Dance, etc..)
 Workshops and Meetings with ICH bearersand cultural associations at schools or at
their workshops
 Personal meetings with stakeholders
 Staff meetings
 Erasmus + results platform
 eTwinning platform
 Erasmus+Days
Tools
The following tools will be used for communication in different channels:
- Blogposts(articles,posters,memes,digitalposters,quizzes, Thinglinks,Googlemaps,
padlets, etc)
- Short posts on social media
- Videos
- Talks
- Webinars
- Infographics – Image Thinks
- Games, apps

7. Open nature of the results
Our commitmentistoshare and buildcommunity.Togetherwe are strongerthanthe sum of
our individual capacitiesandtalents.The Erasmus+ CLICHE is stronglycommittedtobe open
with regard to its outputs and tools. As a consequence, all the project's data that will be
generated during the project will be available in Open Access repositories.
Transfer of results to the society
Through the students’ conference and Multiplier Event, the results of the project will be
transferred to other teachers and possible stakeholders.
How to measure the efficiency of our communication and
dissemination measures?
The followingindicatorswill be collectedtomeasurethe efficiencyof ourcommunicationand
dissemination measures.
1. A short quantitative report on the CLICHE communication will be prepared and
presented at each transnational meeting.
2. Number of visits/visitors to the CLICHE Facebook and other social media, number of
visits to each blog post/news, hashtags, etc…
3. Number of news/posts, etc. published in the CLICHE social media and the partners’
school webpages.
4. Number of tweets / retweets / followers / mentions, etc. in social media.
5. Number of meetings with stakeholders.
6. Number of presentations made to present the project in workshops, meetings,
conferences with the approximate number of attendees.
7. Number of newspaper articles, radio or programs with mentions to CLICHE.
8. Impact on "political" measures, regarding dissemination and adoption of CLICHE
results.
The Erasmus + Project Results Platform
The Erasmus + Project Results Platform is essential for review by the Officer, and for
dissemination after the end of the project. CLICHE has already its space on the platform.
We should startuploadingthe resultsassoonaswe have produced any outputs or outcome
s relevant for the project.
The idea is to make the project's resultsaccessible to a wideraudience, and may
be reused by other organisations.
Taken from the supporting documents in the platform:

8. Results are either (a) outputs or (b) outcomes:
a) Output: a tangible product which is produced by a given project and which may be
quantified; this is what one should find in the Erasmus+ Project Results Platform.
b) Outcome: an intangibleadded value achieved through theimplementation of the project
objectives and targets. Ordinarily, such added value defies quantification, whether it covers
concrete events and actions such as training, training platforms,content or methodology, or
more abstract consequences such as increased awareness, increased skills or improved
abilities.,
Moreover, these are the kind of results that can be uploaded to the platform:
1. Feedbackfromparticipants:
a. Baseline EvaluationSurvey
b. Polls,satisfactionsurveys
2. Directeffectonparticipantsandprojectpartners
a. Statistics,figures
b. Resultsof testsevaluatingskillsandknowledge
c. Other
3. Practical & reusable resourcesforthe practitioners
a. Lessonplans
b. TrainingProgrammes
c. TED TALK Guides
d. Videos
e. Tutorials
f. Hankdbooks,textbook
g. Newmethodologiesandtechniques (transmediastorytelling)
h. Memorandumof understanding
i. Other
4. Researchmaterial bringingforwardthe reflection inthe sector
a. Researchpublications
b. Studies
c. Inventoryof bestpractices
d. Webinars
e. Policyrecommendations
f. Other
5. Communitybuildingtools
a. Online platforms
b. Social mediagroups
c. WHATSAPPforimmediate communication
d. Mobile apps
e. Other
6. Partnershipsandcooperations
a. Newor extendedpartnershipsorcorporations
b. Cooperation withotherprogrammesforthe ICH
c. Contests,Hackathons
7. Disemminationmaterial
a. Website
b. Presentation,recapvideo
c. Photos

9. d. Posters
e. Pressarticles
f. Social mediacoverage
g. Descriptionof the project(ppt,pdf,prezi)
h. Exhibition withICHbearersineach partnerschool
i. Leaflets
j. Figuresof performance of dissemination
k. Other
8. Organizational andworkingdocuments
a. Reports
b. Google Drive
c. Other