This is based on the Nolan Principle. All pharma leaders in India should adopt this In 1994, the UK government established a Committee on Standards in Public Life. The committee was chaired by Lord Nolan, and was tasked with making recommendations to improve standards of behaviour in public life. The original thoughts are of Lord Nolan

1. 7 Principles of Public Life for Pharma Leaders
Based on Nolan's 7 Principles of Public life for Doctors
By Vivek Hattangadi
Seven Principles of Public Life -
Vivek Hattangadi 1Academy of Pharmaceutical Leadershp

2. 7 Principles of Public Life for Doctors
Based on Nolan Principles
Seven Principles of Public Life -
Vivek Hattangadi 2Academy of Pharmaceutical Leadershp

3. The 7 Principles of Public Life Applied to Doctors - 1
1. Selflessness - Doctors should act solely in the patient
interest. Their responsibility to patients must override all
other interests.
2. Integrity - Doctors should not place themselves under any
financial or other obligation to pharma industry, which
might influence the performance of their duties as doctor.
3. Objectivity - Doctors should make decisions based on the
best available independent and sound scientific evidence.
Seven Principles of Public Life -
Vivek Hattangadi
3Academy of Pharmaceutical Leadershp

4. The 7 Principles of Public Life Applied to Doctors - 2
4. Accountability - Doctors are accountable for their decisions
and actions. They must submit themselves to whatever
scrutiny is appropriate to assure the integrity, and honesty
of their work.
5. Openness - Doctors must be as open as possible about the
decisions and actions they take. They must be prepared to
give reasons for their decisions.
Seven Principles of Public Life -
Vivek Hattangadi
4Academy of Pharmaceutical Leadershp

5. The 7 Principles of Public Life Applied to doctors - 3
6. Honesty - Doctors have a duty to declare any private
interests relating to their public duties. They should take
steps to disclose or resolve any conflicts arising in a way
that protects the patient’s interest.
7. Leadership - Doctors should promote and support these
principles through leadership and example.
Seven Principles of Public Life -
Vivek Hattangadi
5Academy of Pharmaceutical Leadershp

6. 7 Principles of Public Life for Pharma Leaders
Based on Nolan’s Principles
Seven Principles of Public Life -
Vivek Hattangadi 6Academy of Pharmaceutical Leadershp

7. The Seven Principles of Public Life applied to
Pharma Leaders - 1
1. Selflessness - Pharma Leaders should act solely in the
interest of patients. Their responsibility to the ailing public
must override all other interests.
2. Integrity - Pharma Leaders should not offer any financial or
other obligations to doctors which might influence them to
prescribe their products.
3. Objectivity - Pharma Leaders should promote their brands
based on the best available independent scientific
evidence. Negative data from clinical trials should not be
withheld from the doctors.
Seven Principles of Public Life -
Vivek Hattangadi
7Academy of Pharmaceutical Leadershp

8. The Seven Principles of Public Life applied to
Pharma Leaders - 2
4. Accountability - Pharma Leaders are accountable for their
brand promotional activities. They must submit themselves
to external audit to assure integrity, objectivity, and
honesty in marketing practices.
5. Openness - Pharma Leaders must be very open. No
information should be withheld from the doctors and
patients unless there are clear and lawful reasons. They
should be open about adverse drug reactions, drug-drug
interactions.
Seven Principles of Public Life -
Vivek Hattangadi
8Academy of Pharmaceutical Leadershp

9. The Seven Principles of Public Life applied to
Pharma Leaders - 3
6. Honesty - Data-integrity issues should be preempted.
cGMP norms must be adhered. Declare negative outcomes
of products as seen in post-marketing surveillance. Disclose
any conflict of interest to protect the patient interest.
7. Leadership - Pharma Leaders should promote their brands
using Good Marketing Practices (GMaP) and go all out to
create morally upstanding people in the industry.
Seven Principles of Public Life -
Vivek Hattangadi
9Academy of Pharmaceutical Leadershp

10. Thank you
Seven Principles of Public Life -
Vivek Hattangadi
10Academy of Pharmaceutical Leadershp