1.
The top social media fails and
how to avoid them
Digital transformation
Econsultancy.com|1

2.
5 key take away’s for you to consider
1. Its just social not social media.
2. Socialtechnologies amplify social behaviors that have always
existed
3. Social ‘fails’ apply to us personally as well as to our businesses
4. Social ‘fails’ run deeper than you think
5. What you can do so you’re not next (or how you get better if you
are!)
Digital transformation
Econsultancy.com|2

3.
Defining social
Websites and applications used for social networking
(Wikipedia)
Social media is the collective of online communications
channels dedicated to community-based
input, interaction, content-sharing and collaboration (Whatis)
Digital transformation
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4.
Defining social
With social media, I think there’s a literal definition concerning the media
that people create and share online.
But there’s also the notion that social media is about the technology that
facilitates individuals and groups of people to connect and interact, create
and share. Unlike other software that works fine with a single user, social
media applications and websites work better the more people there are
using them. Technology that facilitates collective
wisdom, engagement, creation and sharing – that’s what I consider “social
media”
Lee Odden
Digital transformation
Econsultancy.com|4

5.
Defining social
Oracle Study Reveals 97% of Executives Place High Importance on Becoming
a Socially Enabled Enterprise
Oracle defines a socially enabled enterprise or social business as
“an organization with social capabilities woven into the fabric of its daily
business operations, from consumer marketing and sales, to customer
service and research, to employee communications and collaboration”
Digital transformation
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6.
Shifting sands
Generation Y
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7.
Born digital
Digital transformation
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8.
Generation C
Not bound by age – anyone who has crossed over
to the digital lifestyle
•
•
•
•
•
•
•
•
•
Always on
Mobile
Global
Create and share
Go to friends first
Very social
Experiences beat ownership
Highly demanding
Very ME orientated
Digital transformation
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9.
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10.
Your personal social
“With advancements in digital technology, the world is
becoming more transparent, and you can’t fake it until
you make it anymore”
Porter Gale
Your Network is your Net Worth
Digital transformation
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11.
Personal first world fails
Digital transformation
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12.
Digital transformation
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13.
Lufthansa – empowerment?
Digital transformation
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14.
Swedish tourist board. Who needs control?
Digital transformation
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15.
HMV. People matter?
Digital transformation
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16.
HMV. People matter?
Digital transformation
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17.
What you can do so you’re not next (or how you get
better if you are!)
Digital transformation
Econsultancy.com|17

18.
Top Social Media Fails
How to Avoid Them
Digital transformation
Econsultancy.com|18

19.
We’ve been connecting marketers to
customers and influencers through
quality content since 2007.
Digital transformation
[confidential]
Econsultancy.com|19

20.
How Do You Transform



Start with listening
Understand your strategy
Don’t think just of your goals but what is the
purpose of the people you are trying to reach?



Gen X and Y – Red Bull – creating purpose externally,
Compliance and guardrails in place
Trust and transparency “Trust is the New Currency”
Digital transformation
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21.
Start with Listening
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22.
Understanding Strategy
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23.
Creating Online Purpose
Digital transformation
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24.
Compliance and Guardrails
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25.
Trust and Transparency
Digital transformation
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