9. Brands have a new way to connect Be social Fan page + Blog + Twitter Be around activity on platform Facebook ads + Twitter + Media Be in the activity ?
10. Positives and negatives of your existing tools FAN PAGE: + – • Post in the newsfeed • Collects remarketing list • Customer feedback loop • Need to drive fans (real fans) ADS: + – • Highly targeted (age, sex, location, interests) • Ads don ’t perform • CTR = 0.05? • Not engaging
17. New, rich ad formats delivered on actions Option to brand activities for deeper engagement Performing activities launches Activity Ads Ads are styled & positioned on the page to enhance user experience
18. These new ad formats perform better Source: appssavvy Social Activity Index, March 2011 appssavvy Social Activity Index: Equivalent Display Impressions (EDI) Paid Search Social Activity Rich Media Display Medium Industry Benchmark appssavvy Activity Ads 5.5% Engagement Rate Display 0.1% Click Through Rate Rich Media 2.9% Interaction Rate