1. Shift Your Game:
Mobile. Social. Gaming
Patrick Meyer

3. You!

4. Your Choice

5. 2.0 vs 3.0

6. 12 Drivers
Shift Your Game

10. This Presentation...
Patrickfmeyer@me.com
www.patrickmeyer.com
646-620-6618

11. Shift?

12. Consumers Spend Their Greatest Time On Facebook
(4 X's Google)
Out Of The Shifts...Come Opportunity/Advantage!

13. Consumers Spend Their Greatest Time On Facebook
(4 X's Google)
Out Of The Shifts...Come Opportunity/Advantage!

14. Mobile Is Driving Facebook
Growth/Frequency
Facebook; Summer 2011
Out Of The Shifts...Come Opportunity/Advantage!

15. Apps Use Passes Online (among Smartphone Users)
+ 9.5% vs Online
+188% vs Yr Ago

16. Increasing Importance: Smartphones In Shopping
Greystripe Summer 2011
Out Of The Shifts...Come Opportunity/Advantage!

17. "Mobile. Social. Local."
(Google's basis for NFC Priority for 2012+)
London, Global Payments Conference,Sept. 7, 2011

18. 12 Drivers
Shift Your Game

19. 1. Be Steve Jobs!
2. Catapult Your U.E.
3. I.S.D.U.
4. Game-it
5. Totally Friend-able
6. Cyber-Spinning Patrick's 12
7. Location, Location, Occasion!
8. E.A.T. More!
9. New Retail-Magic
10. Faster, Quicker, Realtime, Live!
11. Powerful Episodes
12. Final Advantage: 3.0-lytics
Out The Shifts...Come Opportunity/Advantage!

20. 1. Be Steve Jobs! (Map Your Vision)
-------------------------------------------------------------------------------------------------------------------------------------------
( if you can dream it......)

21. Brand
innovation
U.E.
---------------------------------------------------
iDesign Apple
Lifestyle
Solutions
"Stickiness"
iCommerce
2012 2013

22. 2. Catapult Your U.E.
(Re-invent Your User Experience)

23. New Platforms
2. Catapult Your U.E.
(Re-invent Your User Experience)

24. Design-novation
Magic Piano Ford F150
Flipboard

25. Broader Based U.E.

26. U.E. Retail & Incentives

27. 3. I.S.D.U (Intrigue, Surprise, Delight...Upgrade!)
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2008 2010 2
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2010 2011
Preview . Advocacy . Social . Engagement . Activation . More News!

28. 4. Game-it ( Gaming Elements Beyond Games)

29. Game-it
(show Game Video)

30. Game-it
(lame & boring)

31. Game-it

32. 5. Totally Friend-able
(Beyond FB To Socially Driven)

33. 6. Cyber-PR ( Digital Story-telling & Spin)

34. 7. Location, Location, Occasion! ( #1 Secret To Unlocking Growth)
Consumer Enterprise

35. Start: Location Via: GPS & LBS

36. Add: Personal Via:
& Geo Data -Smartphone OS
-Carrier
-NFC (Mktg & e.wallet)
-Syndic. (ie.Esri)

37. Capture The Occasion...At The Moment Of Truth $$$

39. 8. Totally E.A.T. ! (Engagement & Activation Technology)

40. 9. New Retail-Magic ( Shopper Marketing On Steroids!)

41. 10. Faster, Quicker, Realtime, Live! (Fresher Content, Faster Pipes)
3G & 4G Speed

42. The Cloud: Access, Convenience, Value

43. Realtime, Live! (Fresher Content)
Mobile Video--> LIVE Broadcast

44. 11.Big Bang Episodes
Product News
Topical Hook
Marketing News

45. 10.Big Bang Episodes
Trad. Media
Online Video
Social
Mobile
Cyber PR
Retail
E.com
Tech
Other

46. 12. Final Advantage: 3.0-lytics ( Behavioral 1-on-1 Profiles)
Shopper
Behavioral Buying Occasions+
Data
1:1 profile
Time/Occasions

47. Business Driving Data That Builds!
Shopper
Behavioral Buying Occasions+
Data
1:1 profile
Time/Occasions

48. Patrick's 12
1. Be Steve Jobs! (Map Your Horizon)
2. Catapult Your U.E. (Re-invent Your User Experience)
3. I.S.D.U (Intrigue, Surprise, Delight...Upgrade!)
4. Game-it ( Gaming Elements Beyond Games)
5. Totally Friend-able (Beyond FB To Socially Driven)
6. Cyber-Spin ( New Digital Story-telling)
7. Location, Location, Occasion! ( #1 Secret To Unlocking Growth)
8. E.A.T. As Much As You Can! (Engagement & Activation Technology)
9. New Retail-Magic ( Digital Meets Shopper Marketing)
10. Faster, Quicker, Realtime, Live! (Fresher Content, Faster Pipes)
11. Powerful Episodes ( Biz Driving Impact)
12. Final Advantage: 3.0-lytics ( Behavioral 1-on-1)
(Out The Shifts...Come Opportunity/Advantage!)

49. Exhibits
Exhibits

51. 40%
NFC Summer 2012*
Source: Gartner & Ignite