The document summarizes a panel discussion from loyalty leaders at three major companies - GameStop, U.S. Bank, and JetBlue. GameStop's PowerUp Rewards program has 13 million members, of which 60% of transactions are from members. 65% of members pay an annual fee, and paying members spend 3x more on average than non-members. U.S. Bank's FlexPerks program converted over 85% of a former rewards program and retained over 90% of balances. It was selected as the best travel rewards card within 5 months of launching. JetBlue's TrueBlue program was launched in 2001 and relaunched in 2009 with 9.5 million members.

1. 9/30/2011
Loyalty Leaders Tell All:
Using Data to Create Relevance and
Change Customer Behavior
Loyalty Leaders Panel
David Canty
Director, Loyalty Marketing
and Partnerships
Bob Daly
SVP, Retail Payment Jenn McMillen
Solutions VP, Loyalty & CRM
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2. 9/30/2011
Compromised
One third of the US consumer population has
been notified that their personal information
has been stolen or compromised.
Approaching half of this group say
they have been negatively affected by
a compromise or breach of their
personal information
Challenge Facing Marketers
Less than half of consumers expect the following basic enhancements
in exchange for use of their personal information:
40% 49%
Advance information
on new products
Tailored offers
39% An easier
buying process
32% 41%
More information on
products they regularly buy
Communications based
on their preferences
36% Preferential treatment
In fact, just 53% said they specifically
expect improved customer service
GameStop
Jenn McMillen
VP, Loyalty & CRM
Program Name: GameStop PowerUp Rewards
Launch Date: Fall 2010
Members: 13MM
Key Highlights: PowerUp Rewards is a 2-tier program with
Basic ($0) and Pro ($14.99 annually) levels
60% of total transactions are associated with a
PowerUp member
65% are paying members
The average PowerUp member spends 3x
more than the average non-member
160+ MM games in member Game Libraries
Very high member engagement
PowerUp member’s
actual barcode
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3. 9/30/2011
U.S. Bank
Bob Daly
SVP, Retail Payment Solutions
Program Name: FlexPerks
Launch Date: May 2009
Members: A lot, and growing
Key Highlights: Converted over 85% of former
WorldPerks Visa accounts and retained
over 90% of balances
Selected as best travel reward card by
Kiplinger’s five months after launch
Chosen by COLLOQUY members as
best financial services loyalty program
Leveraged data to architect value
proposition and communications
JetBlue
David Canty
Director, Loyalty Marketing
and Partnerships
Program Name: TrueBlue
Launch Date: 2001
Relaunched: 2009
Members: 9,500,000
Key Highlights: Revenue Based Program
No Blackouts
Any Seat, Any Time
Designed by our customers
Low entry redemption
Continuing to evolve
Loyalty Leaders Panel
David Canty
Director, Loyalty Marketing
and Partnerships
Bob Daly
SVP, Retail Payment Jenn McMillen
Solutions VP, Loyalty & CRM
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4. 9/30/2011
Thank You
www.COLLOQUY.com
www.Pearson4Loyalty.com
www.Loyalty.com
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