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Design for Startups #KyivFTW

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Presented at Kyiv FTW on December 1st, 2014

Veröffentlicht in: Design
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Design for Startups #KyivFTW

  1. DESIGN FOR STARTUPERS #KYIVFTW DEC 1st, 2014 VITALY M. GOLOMB | @VITALYG
  2. +Investor
  3. cccstartups.com @cccstartups
  4. “Art is like masturbation. It is selfish and introverted and done for you and you alone... ...Design is like sex. There is someone else involved, their needs are just as important as your own, and if everything goes right, both parties are happy in the end.” Colin Wright @colinismyname
  5. DESIGN ≠ ART
  6. Dieter Rams INDUSTRIAL DESIGN GURU
  7. Dieter Rams TEN PRINCIPLES OF GOOD DESIGN
  8. #1 IS INNOVATIVE TAKES ADVANTAGE OF NEW TECHNOLOGY
  9. #2 MAKES A PRODUCT MORE USEFUL USE DICTATES FORM
  10. #3 IS AESTHETIC ONLY WELL-EXECUTED OBJECTS CAN BE BEAUTIFUL
  11. #4 MAKES A PRODUCT UNDERSTANDABLE MAKES A PRODUCT TALK
  12. #5 IS UNOBTRUSIVE NEUTRAL, OPEN TO USER SELF-EXPRESSION
  13. #6 IS HONEST DOESN’T MAKE PROMISES THAT CANNOT BE MET
  14. #7 IS LONG LASTING FASHIONABLE DESIGN DATES QUICKLY
  15. #8 IS THOROUGH LEAVES NOTHING TO CHANGE, DOWN TO THE LAST DETAIL
  16. #9 IS ENVIRONMENTALLY-FRIENDLY USES ONLY WHAT IS NEEDED
  17. #10 IS AS LITTLE DESIGN AS POSSIBLE SIMPLE AND PURE
  18. AND NOW SOME BAD DESIGN...
  19. CONSISTENT
  20. PORSCHE 911 50 YEARS - 7 GENERATIONS
  21. how important is perception?
  22. trust us with your banking logins
  23. 60-80% markup on dirt, oil, wax, and fragrance
  24. so how much is “design” worth?
  25. +100-350%
  26. +200-400%
  27. +100-500%
  28. +800-1000%
  29. +200-5600%
  30. “Design is not just what it looks like. Design is how it works.” Steve Jobs
  31. YOUR APPLICATION INTERFACE LOGIC DATA HOW USERS SEE IT INTERFACE MAGIC 99% OF THE WORLD DOES NOT UNDERSTAND THE MAGIC OF PROGRAMMING
  32. “As far as the customer is concerned, the interface is the product.” Jef Raskin Creator of Apple Macintosh
  33. design disciplines
  34. GRAPHIC DESIGN BRANDING ILLUSTRATION TYPOGRAPHY IMAGE MANIPULATION
  35. user experience GRAPHIC DESIGN PSYCHOLOGY KNOWLEDGE OF MEDIUM SENSE INTENT
  36. VISUAL BY: ENVIS PRECISELY BASED ON: THE DISCIPLINES OF USER EXPERIENCE BY DAN SAFFER
  37. ui/visual SUBSET OF UX & GRAPHIC DESIGN DESIGN PRINCIPALS FOR GIVEN OS SURFACE FUNCTIONALITY
  38. front-end developer DESIGN EYE EXECUTE UX/UI BRIDGE TO ENGINEERING
  39. marketing COPY WRITING SALES VOICE OF THE CUSTOMER
  40. GRAPHIC DESIGN USER EXPERIENCE UI/VISUAL FRONT-END DEV. MARKETING
  41. “Good design is obvious. Great design is transparent.” Joe Sparano @joesparano
  42. user-centric design
  43. NO SUCCESSFUL PRODUCT HAS EVER COME OUT OF A FOCUS GROUP
  44. "If I had asked people what they wanted, they would have said ‘faster horses’." Henry Ford
  45. design success formula...
  46. Vision + Feedback from customers/users + Culture (consistency & expectations) + Techniques Jared Spool @jmspool
  47. Unintentional
  48. Unintentional self genius activity-focused
  49. design driven Development
  50. design goes first
  51. PROBLEM DEFINITION WIREFRAMES + PROTOTYPES ARCHITECTURE USER INTERFACE DESIGN FRONT-END DEVELOPMENT APPLICATION DEVELOPMENT CUSTOMER FEEDBACK MARKETING RINSE & REPEAT
  52. “Design is intelligence made visible.” Don Newgren Artist
  53. define the problem and let designers do their jobs
  54. working with designers
  55. what do designers need?
  56. hint: it’s not more money
  57. Interesting Problems
  58. Creative Environment
  59. A Seat at The Table
  60. how would you like your design? pick two
  61. FAST CHEAP GREAT FREE UGLY, RUSHED, AND CARELESS NEVER ON TIME DOES NOT EXIST YOU GET WHAT YOU PAY FOR DOES NOT EXIST TRASH DOES NOT EXIST
  62. main ingredient: team
  63. BUSINESS with domain expertise DESIGN ENGINEERING balanced startup team
  64. design is core
  65. want the slides? follow @vitalyg
  66. one more thing…
  67. COMING IN 2015 download 1ST CHAPTER free now www.founderco.com @vitalyg

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