VWO Webinar: 10 Steps To Double Your Website Conversions With Live Chat

•

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Key takeaways from the webinar: 1. Step-by-step process to increase your website conversion with your chat tool. 2. Ways to encourage your website visitors to start a conversation 3. Ways in which live chat can transform your sales cycle 4. Learning from real-world examples to showcase the effectiveness of live chat

Marketing

GoSquared
James Gill
CEO, GoSquared
Utkarsh Rai
Growth Marketer,
VWO
10 Steps To Double Your Website
Conversions With Live Chat

Ask Questions on Twitter
#Ask VWO
vwo.com |GoSquared

Buying process
Selling process
How live chat can help
Intro
vwo.com |GoSquared

50% off for three months
($150 value)
😮
gosquared.com/join/vwo
vwo.com |GoSquared

The buying
process is broken
vwo.com |GoSquared

Marketing sites today
are a mess.
vwo.com |GoSquared

58%
B2B buyers decide based on experience.
Gartner
vwo.com |GoSquared

Buyers don’t want to be
interrupted.
vwo.com |GoSquared

We’ve already decided this isn’t
the way we like to communicate.
vwo.com |GoSquared

Buyers want information NOW.
vwo.com |GoSquared

8Seconds to convince a visitor
before they leave your website.
GoSquared data
vwo.com |GoSquared

This is your competition
vwo.com |GoSquared

The selling
process is broken
(Also)
vwo.com |GoSquared

The typical sales funnel…
vwo.com |GoSquared

1. Get visitors to site
2. Get visitors ﬁll in a dumb lead form
3. Lead details get sent to a sales person
4. Sales person has to qualify, prioritise
5. Sales process begins with a cold conversation
6. Sales person: 😐 Buyer: 😐😴
vwo.com |GoSquared

Live Chat is your
secret sales weapon
vwo.com |GoSquared

1. Less friction for buyers
2. Sales teams waste less time qualifying
3. Qualify and prioritise earlier in journey
4. Insights to sell from a warm start
5. Modern, friendly experience
vwo.com |GoSquared

Tips + Tricks
10
to close more deals with live chat
vwo.com |GoSquared

It’s not email
😎
1 / 10
Be quick, less formal, use images, emoji, GIFs 🎉
vwo.com |GoSquared

Be proactive
👋
2 / 10
Don’t just hope visitors will chat with you.
vwo.com |GoSquared

Automatically prompt visitors with the
right message at the right time.
vwo.com |GoSquared

Manually reach out to visitors with
potential to convert.

Be helpful
🙋
3 / 10
Engage and help. Helping is the best selling.
vwo.com |GoSquared

Be contextual
🤝
4 / 10
Understand behaviour. E.g. blog visit vs pricing
page visit – very different situations.
vwo.com |GoSquared

Speak their language
)*+
5 / 10
English may not be ﬁrst language. Live Translate.
vwo.com |GoSquared

Be fast
🐆
6 / 10
100x more likely to contact lead if <5 mins.
vwo.com |GoSquared

Start small
🐭
7 / 10
Common objection. One page, grow from there.
vwo.com |GoSquared

Nail your process
📝
8 / 10
Have a rota. Saved Replies. Build culture.
vwo.com |GoSquared

Know when to transition
📲
9 / 10
To phone / email. Connect to other systems to
avoid losing context. Handovers are potential for
breakdown in communication.
vwo.com |GoSquared

Be yourself, have fun
😅
10 / 10
You’re doing it wrong if it feels like hard work.
vwo.com |GoSquared

james@gosquared.com
@JamesJGill
vwo.com |GoSquared

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VWO Webinar: 10 Steps To Double Your Website Conversions With Live Chat

1. GoSquared James Gill CEO, GoSquared Utkarsh Rai Growth Marketer, VWO 10 Steps To Double Your Website Conversions With Live Chat

2. Ask Questions on Twitter #Ask VWO vwo.com |GoSquared

3. Buying process Selling process How live chat can help Intro vwo.com |GoSquared

6. 1,000+ paying customers

7. 50% off for three months ($150 value) 😮 gosquared.com/join/vwo vwo.com |GoSquared

8. The buying process is broken vwo.com |GoSquared

9. Marketing sites today are a mess. vwo.com |GoSquared

10.

11. 58% B2B buyers decide based on experience. Gartner vwo.com |GoSquared

12. Buyers don’t want to be interrupted. vwo.com |GoSquared

13. We’ve already decided this isn’t the way we like to communicate. vwo.com |GoSquared

14. vwo.com |GoSquared

15. vwo.com |GoSquared

16. Buyers want information NOW. vwo.com |GoSquared

17. 8Seconds to convince a visitor before they leave your website. GoSquared data vwo.com |GoSquared

18. This is your competition vwo.com |GoSquared

19. The selling process is broken (Also) vwo.com |GoSquared

20. The typical sales funnel… vwo.com |GoSquared

21. 1. Get visitors to site 2. Get visitors ﬁll in a dumb lead form 3. Lead details get sent to a sales person 4. Sales person has to qualify, prioritise 5. Sales process begins with a cold conversation 6. Sales person: 😐 Buyer: 😐😴 vwo.com |GoSquared

22. vwo.com |GoSquared

23. Live Chat is your secret sales weapon vwo.com |GoSquared

24. vwo.com |GoSquared

25. vwo.com |GoSquared

26. 1. Less friction for buyers 2. Sales teams waste less time qualifying 3. Qualify and prioritise earlier in journey 4. Insights to sell from a warm start 5. Modern, friendly experience vwo.com |GoSquared

27. Tips + Tricks 10 to close more deals with live chat vwo.com |GoSquared

28. It’s not email 😎 1 / 10 Be quick, less formal, use images, emoji, GIFs 🎉 vwo.com |GoSquared

29. Be proactive 👋 2 / 10 Don’t just hope visitors will chat with you. vwo.com |GoSquared

30. Automatically prompt visitors with the right message at the right time. vwo.com |GoSquared

31. Manually reach out to visitors with potential to convert.

32. Be helpful 🙋 3 / 10 Engage and help. Helping is the best selling. vwo.com |GoSquared

33. Be contextual 🤝 4 / 10 Understand behaviour. E.g. blog visit vs pricing page visit – very different situations. vwo.com |GoSquared

34. Speak their language )*+ 5 / 10 English may not be ﬁrst language. Live Translate. vwo.com |GoSquared

35. Be fast 🐆 6 / 10 100x more likely to contact lead if <5 mins. vwo.com |GoSquared

36. Start small 🐭 7 / 10 Common objection. One page, grow from there. vwo.com |GoSquared

37. Nail your process 📝 8 / 10 Have a rota. Saved Replies. Build culture. vwo.com |GoSquared

38. Know when to transition 📲 9 / 10 To phone / email. Connect to other systems to avoid losing context. Handovers are potential for breakdown in communication. vwo.com |GoSquared

39. Be yourself, have fun 😅 10 / 10 You’re doing it wrong if it feels like hard work. vwo.com |GoSquared

40. GoSquared vwo.com |GoSquared

41. 50% off for three months ($150 value) 😮 gosquared.com/join/vwo vwo.com |GoSquared

42. james@gosquared.com @JamesJGill vwo.com |GoSquared

43. @JamesJGill Q&A Thank You

VWO Webinar: 10 Steps To Double Your Website Conversions With Live Chat

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VWO Webinar: 10 Steps To Double Your Website Conversions With Live Chat