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Heinz Marketing, Inc
Building Sales Through
Influence
• Matt Heinz
• President, Heinz Marketing Inc
• matt@heinzmarketing....
Moderator
Stephanie Castillo
ScribbleLive
@Scribblelive
Speaker
Matt Heinz
Heinz Marketing
@HeinzMarket
Presenters
Heinz Marketing, Inc
Housekeeping
• Q&A
• Copy of this deck and recording
• Offers for you
• Full Funnel Marketing – the B...
Heinz Marketing, Inc
I am serious about
bacon
Heinz Marketing, Inc
This IS the new PR…
Heinz Marketing, Inc
Last Slide First
• Give to get
• Have a pipeline mentality
• Build relationships
• Be patient
• Recip...
Heinz Marketing, Inc
Objectives
• How will you measure success?
• Direct & indirect metrics
• Pipeline contribution
• Medi...
Heinz Marketing, Inc
Who are influencers anyway?
• Bloggers
• Authors
• Community Leaders
• Speakers
• Peers
• Loud People...
Heinz Marketing, Inc
What makes them influential?
• Reach
• Respect
• Leverage
• Efficiency
• Action
Heinz Marketing, Inc
How & where do you find them?
• Past event speakers
• Existing industry rankings
• Twitter lists
• Tr...
Heinz Marketing, Inc
Are you asking the right question?
• Not what you need from them…
• What do they need from you?
Heinz Marketing, Inc
Eight ways to reach & engage
influencers in your industry
Heinz Marketing, Inc
1. Give to get
Heinz Marketing, Inc
2. Don’t assign them to your PR
agency
Heinz Marketing, Inc
3. Get to know their audience & focus areas
Heinz Marketing, Inc
4. Give them a good story to tell
Heinz Marketing, Inc
5. Make them look smart to their followers
Heinz Marketing, Inc
6. Start your asks small
Heinz Marketing, Inc
7. Get face time when possible
Heinz Marketing, Inc
8. Ask for their feedback (but make it easy)
Heinz Marketing, Inc
The Ultimate Influencer Success Story
Heinz Marketing, Inc
How did they do it?
• Pre-existing relationships
• Authenticity in time & value
• Value by associatio...
Heinz Marketing, Inc
Other successful campaigns
• Lattice Engines - #MKTGNerd campaign
• Marketo Luminaries (from the 2013...
Heinz Marketing, Inc
Last Slide Last
• Give to get
• Have a pipeline mentality
• Build relationships
• Be patient
• Recipr...
Heinz Marketing, Inc
Thank You!
Matt Heinz
President, Heinz Marketing
@heinzmarketing
matt@heinzmarketing.com
Q & A
Heinz Marketing, Inc
If you want more…
• Copy of this deck
• Offers for you
• Modern Marketer’s Field Guide
• Full Funnel ...
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Influencer Marketing: Building Sales Through Influence

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Veröffentlicht am

83% of people trust recommendations from individuals (even if they don’t know them) over brands. So how can you make sure your content gets in front of your target audience? It’s no surprise, but influencers play a huge role in steering the conversation within your industry.

Join Matt Heinz of Heinz Marketing as he gives you a deep dive into:

The different strategies of influencer marketing
How to identify the right individuals in your space
How to build a strong relationship with influencers
What types of content and tools to leverage and more!

Veröffentlicht in: Marketing
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Influencer Marketing: Building Sales Through Influence

  1. 1. Heinz Marketing, Inc Building Sales Through Influence • Matt Heinz • President, Heinz Marketing Inc • matt@heinzmarketing.com @heinzmarketing
  2. 2. Moderator Stephanie Castillo ScribbleLive @Scribblelive Speaker Matt Heinz Heinz Marketing @HeinzMarket Presenters
  3. 3. Heinz Marketing, Inc Housekeeping • Q&A • Copy of this deck and recording • Offers for you • Full Funnel Marketing – the BOOK • Modern Marketer’s Field Guide • Matt’s award-winning* smoked bacon recipe • ScribbleLive’s Consumer Attitudes Towards Content Report • Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want
  4. 4. Heinz Marketing, Inc I am serious about bacon
  5. 5. Heinz Marketing, Inc This IS the new PR…
  6. 6. Heinz Marketing, Inc Last Slide First • Give to get • Have a pipeline mentality • Build relationships • Be patient • Reciprocate & participate • Measure
  7. 7. Heinz Marketing, Inc Objectives • How will you measure success? • Direct & indirect metrics • Pipeline contribution • Media replacement value • Lead generation replacement value
  8. 8. Heinz Marketing, Inc Who are influencers anyway? • Bloggers • Authors • Community Leaders • Speakers • Peers • Loud People • YOU
  9. 9. Heinz Marketing, Inc What makes them influential? • Reach • Respect • Leverage • Efficiency • Action
  10. 10. Heinz Marketing, Inc How & where do you find them? • Past event speakers • Existing industry rankings • Twitter lists • Trade publication contributors • Online community leaders • Little Bird
  11. 11. Heinz Marketing, Inc Are you asking the right question? • Not what you need from them… • What do they need from you?
  12. 12. Heinz Marketing, Inc Eight ways to reach & engage influencers in your industry
  13. 13. Heinz Marketing, Inc 1. Give to get
  14. 14. Heinz Marketing, Inc 2. Don’t assign them to your PR agency
  15. 15. Heinz Marketing, Inc 3. Get to know their audience & focus areas
  16. 16. Heinz Marketing, Inc 4. Give them a good story to tell
  17. 17. Heinz Marketing, Inc 5. Make them look smart to their followers
  18. 18. Heinz Marketing, Inc 6. Start your asks small
  19. 19. Heinz Marketing, Inc 7. Get face time when possible
  20. 20. Heinz Marketing, Inc 8. Ask for their feedback (but make it easy)
  21. 21. Heinz Marketing, Inc The Ultimate Influencer Success Story
  22. 22. Heinz Marketing, Inc How did they do it? • Pre-existing relationships • Authenticity in time & value • Value by association • Exposure & lead sharing • Templates and support
  23. 23. Heinz Marketing, Inc Other successful campaigns • Lattice Engines - #MKTGNerd campaign • Marketo Luminaries (from the 2013 Marketing Nation Summit) • InsideView “Top 25 Sales Influencers” Awards
  24. 24. Heinz Marketing, Inc Last Slide Last • Give to get • Have a pipeline mentality • Build relationships • Be patient • Reciprocate & participate • Measure
  25. 25. Heinz Marketing, Inc Thank You! Matt Heinz President, Heinz Marketing @heinzmarketing matt@heinzmarketing.com Q & A
  26. 26. Heinz Marketing, Inc If you want more… • Copy of this deck • Offers for you • Modern Marketer’s Field Guide • Full Funnel Marketing the BOOK • Matt’s award-winning* smoked bacon recipe • Send me an email (matt@heinzmarketing.com) or tweet @heinzmarketing and @scribblelive

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