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What’s On the Minds of CEOs?
<ul><li>We’re Moving from Recession to Recovery </li></ul><ul><li>Don’t expect automatic improvement and growth </li></ul>...
Twelve Trends Underlying the New Normal <ul><li>Three Major Groups: </li></ul><ul><li>Consumer Trends </li></ul><ul><li>Ma...
Consumer Trends <ul><li>Short-termism – the ‘here and now’ </li></ul><ul><li>Brand Aid – pay premium for great brands </li...
Marketing Trends <ul><li>Emotional Branding – give brand emotional content </li></ul><ul><li>Reputation Management – onlin...
Business Operations Trends <ul><li>Green, The Second Act – go ‘green’ </li></ul><ul><li>Collective Intelligence - crowdsou...
What To Do? <ul><li>Deep understanding of severity of problem </li></ul><ul><li>Outside-In  transformation </li></ul><ul><...
So, What Does All This Mean to You? <ul><li>You have to be the  Chief Strategist Officer </li></ul><ul><li>You have to be ...
And, What About Vistage? <ul><li>As the world’s largest CEO membership organization, our vision is to change the world thr...
Vistage membership is a Journey <ul><li>Sixteen Chief Executives … Zero blind spots </li></ul><ul><ul><li>Monthly peer adv...
Goals and Accountability
Vistage International www.vistage.com <ul><li>David Norman, CMC, CBM </li></ul><ul><li>Vistage International </li></ul><ul...
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New Normal Presentation

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How Vistage helps CEOs in the New Normal.

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New Normal Presentation

  1. 2. What’s On the Minds of CEOs?
  2. 3. <ul><li>We’re Moving from Recession to Recovery </li></ul><ul><li>Don’t expect automatic improvement and growth </li></ul><ul><li>The New Normal is upon us: </li></ul><ul><li>Six “Biggies” of the New Normal </li></ul><ul><ul><li>Slow 2010 Growth </li></ul></ul><ul><ul><li>High Unemployment </li></ul></ul><ul><ul><li>Threat of Inflation </li></ul></ul><ul><ul><li>Uneasy sentiment </li></ul></ul><ul><ul><li>Capital constraints </li></ul></ul><ul><ul><li>Increased regulation </li></ul></ul>
  3. 4. Twelve Trends Underlying the New Normal <ul><li>Three Major Groups: </li></ul><ul><li>Consumer Trends </li></ul><ul><li>Marketing Trends </li></ul><ul><li>Business Operations Trends </li></ul>Source: Vistage International, http://www.vistage.com/vistage-experience/tools-and-resources/content-library/7-Consumer-Trends.aspx
  4. 5. Consumer Trends <ul><li>Short-termism – the ‘here and now’ </li></ul><ul><li>Brand Aid – pay premium for great brands </li></ul><ul><li>Conscious Consumerism – ‘green,’ local </li></ul><ul><li>Simplification – to make life easier </li></ul><ul><li>Mobile Purchasing – cell phones as payment mechanisms </li></ul>
  5. 6. Marketing Trends <ul><li>Emotional Branding – give brand emotional content </li></ul><ul><li>Reputation Management – online reputation management </li></ul><ul><li>Behavioral Segmentation – segment market on behaviors and demographics </li></ul>
  6. 7. Business Operations Trends <ul><li>Green, The Second Act – go ‘green’ </li></ul><ul><li>Collective Intelligence - crowdsourcing </li></ul><ul><li>Evolution of Traditional Sales Models – ‘pull’ not ‘push’ marketing </li></ul><ul><li>Constant Business Pressure – change, innovation </li></ul>
  7. 8. What To Do? <ul><li>Deep understanding of severity of problem </li></ul><ul><li>Outside-In transformation </li></ul><ul><li>Avoid resistance from your core business folks </li></ul>
  8. 9. So, What Does All This Mean to You? <ul><li>You have to be the Chief Strategist Officer </li></ul><ul><li>You have to be the Chief Sales Officer </li></ul><ul><li>You have to be the Chief Innovation Officer </li></ul><ul><li>You have to LEAD THE WAY OUT INTO THE NEW NORMAL </li></ul>
  9. 10. And, What About Vistage? <ul><li>As the world’s largest CEO membership organization, our vision is to change the world through each one of you. </li></ul><ul><li>Where do you go to get your Answers Questioned ? </li></ul><ul><li>Where do you go for real accountability ? </li></ul><ul><li>Where do you go for unbiased, experienced advice ? </li></ul>
  10. 11. Vistage membership is a Journey <ul><li>Sixteen Chief Executives … Zero blind spots </li></ul><ul><ul><li>Monthly peer advisory group meetings </li></ul></ul><ul><ul><li>Monthly coaching sessions </li></ul></ul><ul><ul><li>Up to eight workshops per year with keynote-quality speakers </li></ul></ul><ul><ul><li>“ Gateway” to best practices library and 14,500 other business leaders </li></ul></ul><ul><li>Fresh Thinking </li></ul><ul><li>Better Decision Making </li></ul><ul><li>Accountability for Success </li></ul><ul><li>Better Results … Vistage members outperform their competition </li></ul>
  11. 12. Goals and Accountability
  12. 13. Vistage International www.vistage.com <ul><li>David Norman, CMC, CBM </li></ul><ul><li>Vistage International </li></ul><ul><li>704.366.5796 </li></ul><ul><li>[email_address] </li></ul><ul><li>New Normal blog at: vistagecoach.wordpress.com </li></ul>

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