3. More than 46% of
Chicago’s Historic
Assets are in the Black
Metropolis National
Heritage Area
4. Cultural Heritage Travelers
A recent research study reveals that 78% of all
U.S. leisure travelers participate in cultural
and/or heritage activities while traveling,
translating to 118.3 million adults each year.
Cultural and heritage travelers spend an
average of $994 per trip, they contribute more
than $192 billion annually to the U.S.
economy.
Source: U.S. Cultural & Heritage Tourism (USCHT) Marketing Council, in conjunction with the U.S. Department of Commerce.
Heritage Travel, Inc., a subsidiary of The National Trust for Historic Preservation
5. Cultural Heritage Travelers
Other cultural and heritage activities identified by travelers:
visiting historic sites (66%)
attending historical re-enactments (64%)
visiting art museums/galleries (54%)
attending an art/craft fair or festival (45%)
attending a professional dance performance (44%)
visiting state/national parks (41%)
shopping in museum stores (32%)
exploring urban neighborhoods (30%)
The vast majority of these travelers (65%) say that they seek
travel experiences where the "destination, its buildings and
surroundings have retained their historic character.“
Source; U.S. Cultural & Heritage Tourism (USCHT) Marketing Council, in conjunction with the U.S. Department of
Commerce. Heritage Travel, Inc., a subsidiary of The National Trust for Historic Preservation
8. Home of Electric
Blues , Gospel & Hip
Hop Music
Among the Top Five
Requests of International
Travelers to Chicago is
the experience Authentic
Blues Music
9. An Architectural Roll Call
Frank Lloyd Wright
Mies van der Rohe
Louis Sullivan
Rem Koolhaas
Helmut Jahn
Bertrand Goldberg
Walter Bailey