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WEBINAR:
The New Rules of the
Collaborative Economy
#NewRulesOfSharing
Jeremiah Owyang
Founder
Crowd Companies
@jowyang
Andrew Reid
Founder and President,
Corporate Innovation
Vision Critical
@...
Tweet your questions
@VisionCritical
#NewRulesofSharing
Agenda
Understanding disruption
“Who” is the Collaborative Economy
Strategy: Deep Customer Understanding
Tactic #1: Compet...
The Collaborative
Economy Honeycomb 2.0
Download here: http://bit.ly/1ywL8XV
We found significantly
different rates of
participation and growth
in the 13 categories of
sharing we studied.
We asked: I...
More than six in 10
Americans will use a
sharing service in the
coming year
We asked: In the past 12 months,
have you ever...
Factors that influence the
decision to choose
sharing over buying
We asked: You said you would
prefer to share [buy]. What...
CUSTOMERS
ARE DRIVING
THE CHANGE
Today’s businesses
urgently need to know
what makes customers
choose sharing
over buying
STRATEGY:
Understand your customers
on a deeper level.
The competitive advantage
of customer intelligence
Anticipate and resolve customer issues
Boost brand affinity
Increase cu...
Navigating the risks of the
collaborative economy
1. Compete on price
2. Compete on convenience
3. Compete on brand
Tactic #1: Compete on price
Factors that influence the
decision to choose
sharing over buying
We asked: You said you would
prefer to share [buy]. What...
Respondents, by age,
who would consider
sharing instead of buying
to get a 25% savings
GM: “Let’s Drive” NYC
IKEA: online marketplace for used furniture
Tactic #2: Compete on Convenience
The most popular reasons
for using sharing services
We asked: In the past 12 months,
have you ever used a website or
mobil...
People are more likely to
switch to sharing if it’s
more convenient
Hyatt: Onefinestay
Target: Instacart
Tactic #3: Compete on brand
People are more likely to
switch to sharing for a
known brand
Top sharing brands
Service used in
your latest
sharing
transaction
Brand recognition
and sentiment
Hasbro and Indiegogo
Taco Bell and DoorDash
In-N-Out vs. DoorDash
Four big questions
for big brands:
1. Are you willing to give credibility to a new player?
2. Can your product or service ...
Sharing is here to stay
If you’ve been waiting for sharers
to get disaffected by the collaborative
economy, and come flood...
The world’s most successful companies use
Vision Critical to win in the collaborative economy.
Discover how:
Visit the PLA...
© Aurora Health Care | 40
Watch a four-minute demo to learn how the Vision Critical platform can
help you connect with cus...
Watch the on-demand
webinar
Download the full report
The New Rules of the Collaborative Economy
The New Rules of the Collaborative Economy
The New Rules of the Collaborative Economy
The New Rules of the Collaborative Economy
The New Rules of the Collaborative Economy
The New Rules of the Collaborative Economy
The New Rules of the Collaborative Economy
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The New Rules of the Collaborative Economy

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Jeremiah Owyang, a leading authority on the collaborative economy, and Andrew Reid, Founder of Vision Critical, offer a fresh perspective on the disruptive effect of peer-to-peer businesses and what you can do to keep your business and role relevant.

Download the full report for more info: http://ow.ly/Vm4cH

Veröffentlicht in: Business

The New Rules of the Collaborative Economy

  1. 1. WEBINAR: The New Rules of the Collaborative Economy #NewRulesOfSharing
  2. 2. Jeremiah Owyang Founder Crowd Companies @jowyang Andrew Reid Founder and President, Corporate Innovation Vision Critical @reidandrew
  3. 3. Tweet your questions @VisionCritical #NewRulesofSharing
  4. 4. Agenda Understanding disruption “Who” is the Collaborative Economy Strategy: Deep Customer Understanding Tactic #1: Compete on Price Tactic #2: Compete on Convenience Tactic #3: Compete on Brand Q&A
  5. 5. The Collaborative Economy Honeycomb 2.0 Download here: http://bit.ly/1ywL8XV
  6. 6. We found significantly different rates of participation and growth in the 13 categories of sharing we studied. We asked: In the past 12 months, have you ever used a website or mobile app for a sharing service?
  7. 7. More than six in 10 Americans will use a sharing service in the coming year We asked: In the past 12 months, have you ever used a website or mobile app for a sharing service?
  8. 8. Factors that influence the decision to choose sharing over buying We asked: You said you would prefer to share [buy]. What would make you consider buying [sharing] instead?
  9. 9. CUSTOMERS ARE DRIVING THE CHANGE
  10. 10. Today’s businesses urgently need to know what makes customers choose sharing over buying
  11. 11. STRATEGY: Understand your customers on a deeper level.
  12. 12. The competitive advantage of customer intelligence Anticipate and resolve customer issues Boost brand affinity Increase customer growth and loyalty
  13. 13. Navigating the risks of the collaborative economy 1. Compete on price 2. Compete on convenience 3. Compete on brand
  14. 14. Tactic #1: Compete on price
  15. 15. Factors that influence the decision to choose sharing over buying We asked: You said you would prefer to share [buy]. What would make you consider buying [sharing] instead? More people will choose to buy if it means they can save 25 percent.
  16. 16. Respondents, by age, who would consider sharing instead of buying to get a 25% savings
  17. 17. GM: “Let’s Drive” NYC
  18. 18. IKEA: online marketplace for used furniture
  19. 19. Tactic #2: Compete on Convenience
  20. 20. The most popular reasons for using sharing services We asked: In the past 12 months, have you ever used a website or mobile app for a sharing service? REASON FOR SHARING
  21. 21. People are more likely to switch to sharing if it’s more convenient
  22. 22. Hyatt: Onefinestay
  23. 23. Target: Instacart
  24. 24. Tactic #3: Compete on brand
  25. 25. People are more likely to switch to sharing for a known brand
  26. 26. Top sharing brands Service used in your latest sharing transaction
  27. 27. Brand recognition and sentiment
  28. 28. Hasbro and Indiegogo
  29. 29. Taco Bell and DoorDash
  30. 30. In-N-Out vs. DoorDash
  31. 31. Four big questions for big brands: 1. Are you willing to give credibility to a new player? 2. Can your product or service endure third-party handling? 3. Can your potential partner deliver a service consistent with the quality your business delivers? 4. Does the sharing service live up to customer experience expectations you’ve architected?
  32. 32. Sharing is here to stay If you’ve been waiting for sharers to get disaffected by the collaborative economy, and come flooding back to their traditional buying habits, you’ll be waiting a long time. Sharing is here to stay.
  33. 33. The world’s most successful companies use Vision Critical to win in the collaborative economy. Discover how: Visit the PLATFORM page on visioncritical.com
  34. 34. © Aurora Health Care | 40 Watch a four-minute demo to learn how the Vision Critical platform can help you connect with customers and elevate your brand.
  35. 35. Watch the on-demand webinar
  36. 36. Download the full report

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