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Every Business Needs a Vision,
Every Vision Needs a Coach.
Introduction
Working with so many businesses across so many industries
there is rarely anything that comes up more often than
website development. With the Internet itself still being so
young there are still so many misunderstood areas of it.
The dominance of the medium means that it is imperative
to have your own website. This is the digital home for your
business. It is where many people will look to purchase
from you. Many people understand how to layout shops to
optimize the environment for purchasing, however, many
people don’t know how to recreate that online. So here is
our 10 Ways to Guarantee your website sizzles.
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3. Jklgkllh;hkl;hk;
Every Business Needs a Vision,
Every Vision Needs a Coach.
1. Design is king
If you have ever looked around the web there are so many
sites that don’t look too pleasing on the eye. Given that
most people aren’t designers this is to be expected. In a
post Apple world design really is king. Given the way many
websites look too it really helps you stand out if you have a
really good-looking site.
If you were to have a physical sales space
you’d put in the time to make it look good.
The same principle applies online. Don’t dismiss
design it is massively important even more so on a
digital platform.
2. Get that copy right
One of the most difficult aspects of building a site is making
sure what you have written on it conveys the messages you
want it to. A suggestion I would make is to discuss what
image you want to portray on your site, Friendly?
Professional? Academic? This will then allow you to
define your voice across your website. This gives
a consistency in your image and branding
which really helps to build trust.
O n e o t h e r exercise that can help with copy
is to write out all of it, hand it to a group of
people and ask them to describe what they understand
from it. This feedback will be invaluable in understanding
whether your messages are getting across.
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4. Jklgkllh;hkl;hk;
Every Business Needs a Vision,
Every Vision Needs a Coach.
3. Make it simple to navigate
Visitors to websites are often not the
most patient of people. If you make
things a little too difficult for them,
they tend to switch off. It is
absolutely imperative to make
sure your site is as easy to
navigate as possible with clearly
defined sections, which convey
exactly as to what they are.
There is also the “Three click
rule.” It has been shown that if
someone is required to click more
than three times to find what he or
she are looking for they are so much
more likely to drop off your site.
4. Say, clearly, who you are and
what you do
It is now pretty much a given that these need to go on your
site. It is not very likely that someone will want to buy from
you if they don’t know who you are and almost
impossible if you don’t say what you do. This step
is key to building trust with the customer hence
why it is so important to make it clear who you
are and what you do.
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5. Jklgkllh;hkl;hk;
Every Business Needs a Vision,
Every Vision Needs a Coach.
5. Use great images
The Internet is a massively
visual platform; well it is all
visual in fact. It is important
you make best use of this.
On your website you need
to make sure you have
some really striking visuals.
These act as a great visual
stimulus to the reader and
w i l l e n t i c e t h e m i n t o
learning more.
6. Customer Testimonials
A great use of your site is to demonstrate to the
readers what others think of you. As a selling tool
there aren’t many better than killer testimonials.
Use your web space as a platform to showcase
these. You may want to have them on their as
written quotes, however, using videos
of the testimonials allows reader to
feel more engaged with it. This will
lead to yet again building more
trust in you and what you do.
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6. Jklgkllh;hkl;hk;
Every Business Needs a Vision,
Every Vision Needs a Coach.
7. Get videos on there
There are so many reasons for using videos on your
website, they are engaging, you can provide a lot
of information in one video, they have people
returning and they are brilliant for optimizing
your site for search engines. Relatively few
websites still don’t use videos as a
medium to engage with readers
through their sites. With the
decrease costs of video making these
days it brings huge benefits to your site not
only for engagement but also they are
massively effective on improving your
ranking in search engines. As they aren’t
used that much still search engines place a
higher priority on those sites with videos.
8. Make it social
One thing that you want to do
is get people talking about
y o u . O n c e y o u h a v e
provided great content on
your site, you want people
to know about it. This is
done most effectively
through social networks.
By adding the ability to
share things on your site
through social networks you get
some of the most effective
marketing done for free.
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7. Jklgkllh;hkl;hk;
Every Business Needs a Vision,
Every Vision Needs a Coach.
9. Give them a reason to return
Once you have begun to make this
content you need to keep making it.
This could take the form of videos,
podcast or set up a blog. The latter of
these can be a really effective way of
getting people to return. If you add
the ability to comment too you can
then start a conversation and
community, which people will love to be
a part of.
10. Make sure you add call to
actions
Lets face it, setting up a site in
which people come again and
again is great but the ultimate
aim is get them to buy. Once you
have set up this amazingly
engaging, beautiful and trusted
online space then you need to
make sure people take action. So
ensure that on your site you tell the
reader exactly what you want them to do.
Calls to action work so effectively. If you have
them in the right place, people will oblige.
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8. Jklgkllh;hkl;hk;
Every Business Needs a Vision,
Every Vision Needs a Coach.
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Summary
The fear, misunderstanding, and trepidation that comes
with building a website is common. We hope that this list of
10 tips will help take away some of those fears and give
you the courage to create your own sizzling website.
Remember make it look good, make it engaging, make it
understandable and make it easy for people to buy.
Good luck.
Joe Timothy
Author
Harry Chappell
Illustrator
Come visit us on www.visionbritain.com or email at hello@visionbritain.com
