StockTouch mobile app slides

1. “Above all else, show the data.”
-Edward Tufte

2. Mobile-Tech Industry Recognition

3. A New Way To Interact With Data
“The purpose of visualization is insight, not pictures”
-- Ben Schneiderman

4. “The greatest value of a picture is when it forces
us to notice what we never expected to see”
-- John Tukey

5. “Even in the red, StockTouch makes the
stock market look good”
-- GigaOm

6. Awards & Accolades
Apple Rewind: Finance App of Year iPad & Mac
iTunes “Essential Apps”, Hall of Fame, New & Noteworthy, Tech Talks
FinTech Innovation Lab & TechStars NYC Finalists
Featured in Apple Retail Store, Business & Education Demos

7. Traction
900k Lifetime Uniques & 3.7m Updates
50kMAU  300k users latest version
Wired: Top Mobile Apps on Wall Street
Apps Magazine: Best Business App of Year

8. “Graphical excellence is that which gives to the
viewer the greatest number of ideas in the shortest
time with the least ink in the smallest space.”
-- Edward Tufte

9. Patents & Intellectual Property
DYNAMIC VISUAL STATISTICAL DATA DISPLAY AND NAVIGATION
SYSTEM AND METHOD FOR LIMITED DISPLAY DEVICE
US Patent: 8,972,295*
* Other patents pending.

10. Gamification &
Visualization

11. Overview of UI Components & Content
VISUAL CONTENT
Charts
Time Series
Videos
Images
NAVIGATION ELEMENTS
Statistics Menus
Navigation Toolbar
Multi-Dimensional Views
& Time slider UI controls
META-DATA & INFORMATION
Meta-Data, Detailed Stats
& Descriptive Information
IN-APP BROWSER
CONTENT News
Links
PDFs
Web pages
LEVEL 1/2 HEATMAPS
Touch-zoom parallel stats
presentation tiles to
drill down to Level 3

12. Navigation Breakdown: Hierarchy & Levels
Level 1: 1-5k Tiles / 2-25 Subsets
1k Tiles Viewable
Goal: Get an idea of the whole data set
& present primary segmentation ontologies
Level 2: 10-1k Tiles / 1 Subset
Level 1 Tiles Zoomed-In
Goal: Legibility and interactivity to change
display statistics & re-sort tile arrangements
Level 3: 1 Tile / Subject
1 Tile Zoomed-In 2 Levels from 900
Goal: Meta and specific data related to
one individual subject
(e.g. company, person, device, etc. )
Charts, video, photo, description, contact
info, PDFs, scores, news, stats, links.
Links open “Level 4” and/or in-app browser
Zoom-In
Zoom-Out

13. Rapid visualization of large data sets
Dynamic, real-time, multi-tiered navigation
Enriched , fluid & responsive formats
30fps image processing & smooth rendering
“By visualizing information, we turn it into a landscape that you
can explore with your eyes: a sort of information map. And when
you're lost in information, an information map is kind of useful.”
-- David McCandless