2. Introduction
Byju’s ( Think & learn Pvt. ltd)
● In the last couple of years the definition of formal education has evolved drastically. Physically present in a
school is no longer the only alternative for learning
● Online curriculum encourages the teacher and the pupil to set their own learning tempo, and there is added
versatility in setting a timetable that suits everyone's agenda.
● More than 30% of students across the Country take at least one distance training.
● The online programme allows both the teacher and the student to set their own learning pace, and there is
additional flexibility in setting a schedule that fits everyone's agenda.
● Byju's Learning Software has many different things to offer students and has many benefits. With the
combination of a well-organized e-learning method and a highly motivated student, one can achieve
tremendous results in a short period of time. Any of the key benefits of e-learning are described below.
6. Roles of sales force.
● Sales representatives are subjected to contacting potential
customer who are parents and students and counseling the
students on learning pedagogy and Byju’s customised
learning journey
● Building market positions for locations, developing,
defining, negotiating and Finalising business relations with
customers
● Promotion of Company's Product portfolio
7. Responsibilities of sales force
● Finalising sales deed
● Post sales service
● Re enrolling
● mentoring
8.
9. STRENGTH High product Quality
Strong brand recognition
Market Leadership Position
Business model: Freemium model.
Quality talent management
Diverse product range: Caters to cat , IIT
JEE , Cat , IAS as well as K-12 segment.
10. WEAKNESS:
Finding out the cost-effective
Sales model is critical.
The number of enrolments in US is lower
and hence the sustainability of the model
is critical.
Also, investment on education by
parents in US is below average.
12. THREAT
BUSINESS MODEL COULD BE IMITATED.
HIGH COST OF REPLACING EXISTING
EXPERTS OR CLASSES.
DATA PRIVACY.
COMPETITIVE PRESSURES.
HIGH LEAD TIME TO PRODUCE ONE
COURSE.
13. Career path 1
Central Sales Force Team
3
Senior Manager
5
Business Development
associate
2
Regional Manager.
4
Business Development
Reporting Manager
