Product and service differentiation is a market strategy that businesses use to distinguish their offerings. There are several advantages to differentiation, including creating value, allowing non-price competition, and building brand loyalty. Businesses can differentiate based on characteristics like price, form, features, customization, quality, durability, reliability, and style. For services, differentiation factors include ease of ordering, delivery, installation, customer training, and maintenance/repair. The document provides several examples of companies that have successfully differentiated their products or services.
3. Advantages of Product/Service
Differentiation
Value Creation: A strategy that focuses on value
highlights the cost savings or durability of a product
Non-Price Competition: Lets companies distinguish
themselves to differentiate on factors other than
price. For eg: Quality, Flavor, Design, etc.
Brand Loyalty: Gains market share through
perceived quality.
6. Cheapest car in the world.
Price 1.23 lakh
Stands for Economy and Affordability.
Known as “poor man’s” car
7. A joint venture of Aditya Birla
group and Walmart.
Claims to be the cheapest
retailer on any given day of
the year.
Provides huge discounts on
bulk purchasing.
Fastest growing retail stores
in India.
8. Form
Many products can be differentiated in the form-
size, shape, or physical structure of the products.
13. High end SLR/DSLR
selling company.
Provides high end
lenses.
Features high megapixel
sensor.
14. Provides a large range of
100% natural with natural
herbs.
No chemical base used.
Promotes Indian values.
Priced lower than
competitors.
Promoted products as
made in India, made for
India.
16. Slogan “Think Fresh. Eat
Fresh”.
Includes a variety of
vegetables and Non-Vegetarian
options.
Customer can customize
sandwiches as per their need.
Priced higher than market.
17. Revolution Clothing’s.
Plus sized fashion.
Covers waist size 28” to
44”.
Provides the customers the
option to get customized
readymade clothing.
19. High end sports car company.
Provides one of the fastest
engine in the world.
An average Lamborghini can
travel from 0-100 Km/Hr in
less than 3 seconds.
More expensive than
competitors.
20. Worlds most preferred search
engine.
Comprehensive data search on
web with real pace.
Other Feature include:
Images, news, maps, weather
Forecast, YouTube, blogs, sports
score
24. Reliability
It is the measure of the probability that the
product will function without failure within a
given span of time
25. India’s most trusted
product for locks.
Implies latest technology
and constant innovations.
Priced higher than
competitors.
| LOCKS
26. General Motors India
Sells under the brand name
of Chevrolet.
Sells it car under the
“Chevrolet Promise retail
scheme” which guarantees
free maintenance for three
years.
GM also claims that it has
the lowest maintenance cost
after three years.
28. Very high end mobile
phones.
Sleek metal design
Known for being the style
statement nowadays.
Slogan “If it’s not an
iPhone, it’s not an
iPhone”
29. Define sports life styling.
Most stylish among sportswear
Available in different colour combinations.
32. Flipkart is an online shopping
portal
Easy to order
Provides convenience using
Flipkart apps.
Cash on delivery first brought
by Flipkart
33. Delivery
Delivery refers how well the product or service is
delivered to the customer, covering speed, accuracy
and customer care.
34. Challenges for delivery in 30
minutes or less.
Guarantees hot pizzas on
delivery.
Capturing market because of
high quality of home
delivery services
Targets middle and upper
middle, urban consumer.
35. Installation & Training
Installation refers to the work done to make a
product operational in its planned location.
Customer Training refers to how the customer’s
employees are trained to use the vendor’s
equipment properly and efficiently.
36. India’s largest T.V.
service provider.
Provides on call delivery
of the equipment's and
provides free
installation of the same.
Also trains customers
about the use of
products.
37. Maintenance and Repair
Maintenance and repair program helps customers
keep purchasing products in good working order,
an important consideration for many products.
38. India’s second largest
computer selling company.
Have the largest network
of service centres in India.
Introduced high quality on-
site service and
maintenance in India.
