Technology is reshaping the retail industry in several ways: 1) Advance technologies like AI, robotics, drones, IoT, VR/AR are changing how consumers shop and purchase goods, allowing for new forms of online and automated retail. 2) These technologies are helping retailers better understand customers, manage inventory, and improve the shopping experience through more personalized service. 3) While brick-and-mortar stores still control the majority of sales, e-commerce and omni-channel retail are growing as consumers have more convenient options for purchasing online.

1. TECHNOLOGY RESHAPING RETAIL

2. RETAILING
• According to Kotler: “Retailing includes all the activities
involved in selling goods or services to the final consumers
for personal, non business use”
• It is responsible for matching individual demands of the
consumer with supplies of all the manufacturers.

3. RETAIL MANAGEMENT
• The various processes which help the customers to procure the
desired merchandise from the retail stores for their end use refer
to retail management.
• Retail management includes all the steps required to bring the
customers into the store and fulfill their buying needs.
• Retail management saves time and ensures the customers easily
locate their desired merchandise and return home satisfied.

4. RETAIL MERCHANDISING
• Merchandising helps in the attractive display of the products at
the store in order to increase their sale and generate revenues for
the retail store.
• Merchandising helps in the sensible presentation of variety of the
products available for sale to attract the customers and make
them a brand loyalist.
• In retail commerce, visual display merchandising means
merchandise sales using product design, selection, packaging,
pricing, and display that stimulates consumers to spend more.

5. CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
• Managing a company's interaction with current and future
customers.
• Analyzing data about customers' history with a company, to improve
business relationships with customers.
• Compiling information from a range of different communication
channels.
• The primary goal of customer relationship management systems is
to integrate and automate sales, marketing, and customer support.

6. BRICK AND MORTAR
• A traditional "street-side" business.
• Face to face with communication
with customers.
• Physical presence (rather than virtual
or online) such as bricks and mortar.
• Example: The local grocery store

7. BRICK AND MORTAR
• Customer wants to check the product before buying and
does not trust online retailers.
• People are not in touch with technology
• E-commerce sales have grown to about 6% of total retail
sales (excluding gasoline and food services)
• Brick and mortar retailers still control between 94% and
97% of total retail sales.

8. Technology
Reshaping
Retail

9. RETAILING VENDING MACHINE
• Automatic retail machines utilize state
of the art technology with robotics and
touch screen interfaces.
• A vending machine is an automated
machine that provides items such as
snacks, beverages to consumers after
money or a credit card is inserted into
the machine.

10. INTERNET OF THINGS (IOT)
• IoT allows devices to communicate,
analyze and share data about the physical
world around us via networks and cloud-
based software platforms.
• In the case of retail, the “things” can
include RFID inventory tracking chips,
traditional in-store infrared foot-traffic
counters, Wi-Fi tracking systems and even
a customer’s mobile device.

11. ERP FOR RETAIL
• SAP ERP is commercial software that integrate
all information altogether in a single software
considering various factors like time and cost.
• SAP MM is one of the modules of SAP that
deals with material management and inventory
management.
• SAP MM speeds up the procurement and
material management activities making the
business run smoother with complete time and
cost efficiency.

12. AUGMENTED REALITY
• Augmented reality (AR), offers retailers the
opportunity to transform how people shop.
• These technologies involve presenting the
user with a computer-generated environment
that can be manipulated and interacted with
using natural, instinctive motions.
• Augmented reality blends the real and the
virtual.

13. VIRTUAL REALITY
• Virtual reality (VR), along with
augmented reality (AR), offers
retailers the opportunity to transform
how people shop.
• VR completely replaces the real
world with the computer-generated
environment.
• A VR experience typically involves
wearing a headset that completely
blocks one’s view of the real world.

14. DRONE DELIVERY
• A delivery drone, is an
unmanned aerial vehicle
(UAV) utilized to transport
packages, food or other goods.
• Amazon Prime Air is a service
that will deliver packages up
to five pounds in 30 minutes
or less using small drones.

15. ARTIFICIAL INTELLIGENCE IN RETAIL
• AI is a computer system that mimics
human intelligence in areas like
translation, speech recognition and
decision making without the need for
much human interaction.
• These AI technologies are suitable
for warehouse operations that
improve picking and inventory
accuracy and reorganize data to
support decision making and
accelerate the order fulfillment
process.

16. ROBOTICS
• The use of robots in retail expand
beyond the supply chain, and
perhaps into checkout counters of
brick-and-mortar stores, and maybe
even into home delivery.
• Robot is to make the shopping
experience easier for consumers
and simplifying the process of
finding the product you're looking
for.

17. OMNI CHANNEL RETAIL
• More Personalized shopping
experience
• Product Availability through any
channel
• Digital Information about products
(Descriptions, Reviews, Videos)
• Customer can order from
anywhere
• Better Quality and lower price
• Price transparency and Guarantees

18. E-TAILING
• Saves time and efforts
• Convenience of shopping at home with online payment
• Wide variety / range of products are available
• Good discounts / lower prices
• Get detailed information of the product
• consumer can now shop 24x7 from his home
• Able to compare various models / brand’s features and
price at the same time

19. CHAT BOTS
• Chat-bot is an Artificial Intelligence
(AI) feature that can be installed and
utilized through any significant
messaging applications.
• Chat-bots are better ready to enhance
customer service and support
interactions.
• Chat-bots can be built to react to either
voice or content in the language native
to the customer.

20. CONCLUSION
• Advance technologies like Robotics, Artificial Intelligence,
Virtual and Augmented reality, Vending Machine, E-Commerce,
Drone delivery, Internet of things are changing the way that
consumer purchases goods and services.
• It is responsible for matching individual demands of the
consumer.
• It also saves time and ensures the customers easily locate their
desired merchandise and return home satisfied.

21. ANY QUESTIONS ?
THANK
YOU
VISHAL THAKUR