1. Dept. of MBA, Sanjivani COE, Kopargaon
401 Indian Ethos and Business Ethics
Unit. No. 2
Indian Model of Management
Presented By:
Dr. V. D. Chavan
Ph. D (Management), MBA(Mkt), B.Com (Banking and Cost Accounting)
Associate Professor
1
Sanjivani College of Engineering, Kopargaon
Department of MBA
www.sanjivanimba.org.in

2. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
• The formation of IIM and other management institutions
• Think Global Act Local
• Extremely diverse and rich social, cultural and economic
landscape
• Universal Problems and Practices (solutions) are different and
we need different solution to local problems
•
Background

3. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
• It indicates the unity between the Divine (The Divine means
perfection in knowledge, wisdom, and power), individual self
and the universe. The holistic approach of management is based
on the spiritual principle of unity, oneness, and non-dual
concept.
Indian Model of Management- Meaning

4. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
• https://nios.ac.in/media/documents/Secbuscour/cc02.pdf
• Last 50 years view-
• https://www.asianstudies.org/publications/eaa/archives/the-
story-of-indian-business-the-great-transition-into-the-new-
millennium/
Indian Heritage in Business Management

5. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
• Spirit of Capital is not important
• Dharma Driven Artha – ‘spiritually guided materialism’
represents a balanced approach to development.
• Western Ethos- individualism & self interest where as Eastern
Ethos favor loksangraha or the primacy of collective interest
VEDA model of leadership & management

6. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
• Indian model foundation are based on three important theories
- 1. Panchkosh – panchmukhi vikas- five fold holistic development (physical,
psychological, mentological, intellectual and spiritual
- 2. Theory of purushartha- (Dharma-ethical, Artha-material, Kama-sensual
and Moksha-spiritual dimensions)
- 3. Theory of Gunas- Tamsik-selfish/self-interest, Rajasik-enlightened self-
interest and Satvik-enlightened collective interest
VEDA model of leadership & management

7. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
VEDA model of leadership & management

8. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
• V- Vision
• E- Enlightenment
• D- Devotion
• A- Action
• Raj yoga
• Gyan yoga
• Bhakti yoga
• Karma yoga
VEDA model of leadership & management

9. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
• Corporate Rishi Model, wherein Rishi leadership is defined in terms of
leader's ability to Re-see the things, events and actions around him or her
in new perspectives.
• Narayanmurthy and Premji, etc. They are the 'Corporate Rishis', hence our
model is referred to as Corporate Rishi Model (CRM) of Leadership.
• Vijigshu Model of Leadership (Kautilaya): Vijigshu means Vijaya (victory)
ikshuk (desirous). Thus, leader must be desirous of victory. Developed in the
context of 'Kingdom Management', model required the king or the leader to
be self motivated and driven by 'victory' orientation. Vijigshu uses the
persuasion (sam), economic incentive (dam), power division (bhed) and
punishment (danda) as instruments to achieve his objective of loksangraha
(welfare of the world). In this model, power (danda) is to be used for
loksangraha i.e. enlightened collective interest and not for self-interest.
Corporate Rishi Model and Vijigshu Model of Leadership

10. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
Indian model of Corporate Development

11. Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
www.sanjivanimba.org.in
Dept. of MBA, Sanjivani COE, Kopargaon
• 1. Karta : Action Performer
/ Decision Maker
• 2. Karma : Action
• 3. Kutumbh : Organization
as Family
• 4. Karuna : Compassion or
the Human Touch
• 5. Kesri : Sacrifice & Self
Discipline
The concept of Theory K

12. Dept. of MBA, Sanjivani COE, Kopargaon
Thank You