About: Why to bootstrap, how to bootstrap and whom to contact for help in bootstrapping.

1. The Art of
Bootstrapping
by
Vishal Chandra
Vīryam
vīryam

2. Bed-time Stories for
Entrepreneurs
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3. 2 guys in
a garage
with a
great
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4. … get
funded
quickly …
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5. … loved by customers…
have an amazing IPO !
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6. Time to
wake up to
reality
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7. It’s good, but
What do
it’s missing
you think of
something.
my business
plan?
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8. If it just had
What’s
more of a direct
that?
sales model we
would be
interested.
vīryam

9. One WEEK later…
Hmm…
We have Looks OK, but
beefed up if it only had
the direct an OEM
sales. strategy.
vīryam

10. One WEEK later…
I don’t see
OK, we’ve anything about
added an technology
OEM licensing. If you
channel just focused on
that...
vīryam

11. One WEEK later…
You’re all over
We’ve made the map, and
all the changes your plan is very
you suggested. unfocussed.
Will you invest? We’ll have to
pass.
vīryam

12. It is not the
VC’s job to
take the risk !
vīryam

13. 10x
The 10x Rule of VCs:
Thou shall focus only on that
shall be the next Google
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14. Borrowed from
the kitchen
Get VC funded
Bootstrap your Startup
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15. maneuverable
small,
is better than
bulky, too fast
to change tracks
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16. Rules for
Bootstrapping
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17. Solution
Operations
IDEA
Business &
Revenue
Sales &
Model
Marketing
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18. Focus on function, not form
Ship, then test
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19. Start as a service business
Forecast from the bottom up
Focus on cash flow, not
profitability
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20. Forget the “proven” team
under-STAFF
Minimize your battle-fronts
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21. Position against the Leader
GO direct to customers
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22. A
N C
P HL
W A
P AE
EMN
BOO T S T R A P
2 B DNH
. I A
W
0 L R
A
E M
R
A
E
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23. Talk to the VCs…
…once in a while !
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24. Vīrya is a Sanskrit word
which can be translated
into English as “effort”,
“vigor”, “diligence”, “zeal,”
and “energy”.
vishal@viryam.com
www.viryam.com
vīryam