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1. /out of CTRL
A fact based cross-platform experience exploring the impending threat of cyberwarfare.
www.netwars-project.com

2. THERE IS NOTHING VIRTUAL
ABOUT THIS REALITY
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Watch the trailer

3. netwars is a fact-based cross platform project following a group of hackers
dealing with the impending threat of digital warfare between cyber terrorists
and governments.
Six different independent but complementary products will be published across
all verticals.
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Originally created in English - published simultaneously in German, Chinese,
Spanish and Brazilian Portuguese.
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Connecting figure across all platforms
portrayed by Nikolai Kinski
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/out of CTRL

4. Interactive web
documentary
Facts Fiction
Graphic Novel App
TV Documentary
eBook / audio book series
TV fiction series
Webisodes

5. Graphic novel app
Launch date: 15th May 2014 (dates of the 2nd + 3rd app tba)
Languages: English, German, Spanish (LatAm), Brazilian Portuguese, Mandarin Chinese
Price: €2,69 / $2.99 / £1,99
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Watch the app trailer

6. eBook / Audio book series
Launch date: 16th May 2014
E-books: English, German, Mandarin Chinese
Audio books: German
Price: 1,99€ / $1.99 /

7. Interactive web documentary
Short webisodes mixing facts and fiction. Explains the background of the netwars setting
and gives insights into processes behind international hacker attacks.
Launch date: 15th April 2014, will constantly be updated
Languages: English
www.netwars-project.com

8. TV documentary
52 minute long TV documentary that shows how vulnerable modern society has become to
hackers and how quickly digital attacks could turn into a real life war. Includes an actual hack
of a power plant.
Launch date: 15th April 2014
Languages: German, French (broadcasted on ZDF and arte in Germany and France)

9. TV fiction series
Currently in progress and negotiation.
Launch date: tba
Languages: German, further languages tba

10. Product overview
Graphic novel app
Read &
Listen Read Listen
Interactive
web
documentary
TV
documentary TV series
FORMAT
Android app
iOS app
enhanced
ePub ePub mp3 film film film
CONTENT
graphic novel,
interactive features
book,
audio
book
book
audio
book
interactive
journey
through
various
scenarios of
a cyber-attack
background:
impact of a
cyber attack
on people‘s
everyday life
follow the
hunters
and the
hunted
LANGUAGES
English, German,
Mandarin Chinese,
Brazilian Portuguese,
Spanish (LatAm)
German
English,
German,
Mandarin
Chinese
German English German,
French
tba

11. International large scale social media, mobile and online advertising campaign with
international marketing agency Young & Rubicam.
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Our aim: Joined national and international activities in Germany, US, UK, China, Brasil, LatAm.
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Phase 1: Apr 2014, start of the web documentary
‣ video seeding, social media activities
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Phase 2: May 2014 publication of the first app & e-books
‣ video seeding, Facebook ads, campaign website, social media activities,
mobile & online advertising. Cooperation with partners.
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Phase 3: Along with the publication of second & third app & further e-books
‣ campaign website, social media activities
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All social and interactive activities will be in English.
FACT
FICTION
international marketing

12. social media
Examples for Facebook Ads
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13. PR and app marketing
We will be launching PR activities in the UK and US including
consumer press releases targeting bloggers, journalists and
national media, to create a buzz across all verticals.
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We will work together with international app marketing agencies
to create a global but localized campaign.
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14. ambient media
Stickers in e.g. lifts, cinemas, subways
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15. landingpage

16. 16

17. www.netwars-project.com
Follow us on:
https://twitter.com/netwarsproject
https://www.facebook.com/netwarsproject