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1. Swiss Naturen
PAN India Sampling Activity
Calendar & Ideas

2. Chandigarh Outlets
Oct Oct Oct Oct Oct- Nov Nov Nov Nov Nov Dec Dec Dec Dec Jan
Sr. No. Chandigarh 3,4,5 10,11,12 17,18,19 24,25,26 31,1,2 7,8,9 15,16,17 21,22,23 28,29,30 5,6,7 12,13,14 19,20,21 26,27,28 2,3,4
1 M.G Supermarket: sec-9
2 Rlcr: sec-7
3 Sethi confectioners: Sec-18
4 Punjab store: sec-9
5 Empire Store: Sec-17
6 Rlcr: sec-18
7 Kewal store: sec-9
8 Peshawari supermarket Sec-19
9 Talwar store: Sec-15
10 In & out: sec-4
11 M.B supermarket: sec-34
12 Chicfish: Sec-8, Pkl
13 Kaulfarm: sec-34
14 Nagpal poultry: Sec-22
15 Friends poultry sec-21
16 Farmers: sec-34
17 Nagpal poultry: sec-21
18 Anjali Departmental Store: sec-32
19 Bedi chicken: Sec-2, Pkl
20 Tandoori delight: Sec-70, Mohali
21 KFK, Ph 10, Mohali

3. Delhi Outlets
Jan Jan Jan Jan-Feb Feb Feb Feb Feb-Mar Mar Mar Mar Mar Apr Apr
Delhi outlets 10,11,12 17,18,19 23,24,25 30,31,1 6,7,8 13.14,15 21,21,22 27,28,1 6,7,8 13,14,15 20,21,22 27,28,29 3,4,5 10,11,12
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4. Sales Oriented Activities

5. SalesWant Visibility!
Visibility wants
Sale

7. Opportunity for Sampling
Opportunity for Visibility
Opportunity for Innovation
Widen the gap between Swiss Naturen and the Competitor

8. An unprecedented opportunity
To build our reputation

9. Marketing works
When we look different
And stand out and avoid the cliche

10. Gain the mind share
The customer must remember our marketing
activity

11. Fight for attention
•Eye Catching
•Impossible to Miss
•Simple
•Clear
•Memorable

12. How will he remember us?
• Associate our name with
something tangible
• The Chicken

13. During Sampling
 List the persons who come in contact
 Compelling Offers
 Direct Mailing
 Dial-a-Recipe

14. Activities

15. Look for the ‘Mystery Man’
• Posters will be placed or leaflets will be distributed to people
entering the outlet… of
‘Can you see the mystery man? He’z wanted!!’
• The ‘mystery man’ (probably disguised dramatically) will
actually be roaming in the outlet and people will have to
recognize him
• Being approached, he will give the ‘token of victory’ to the
person which is to be shown at the canopy will be entitle him
of ‘prize’

16. ‘Your Love for Chicken’ Trivia
• It’s a game of trivia on Chicken
• An interactive activity for maximum participation promotion
• The promoter will ask interesting questions about chicken and
people will have to answer correctly
• However, there will participation prize too

17. Culinary Creativity
• Again a participation promotion activity
• Here, people can share ‘their way of chicken snacking’
• The participants will get X amount of ‘free shopping’ at the
outlet

18. Spread a Smile
• People visiting the canopy will be given a smiley that they can
keep with them till the parking
• They can a write a funny/ inspirational/ motivating/ lively/
spiritual message with their names below it
• Then they will return at the parking which will be displayed on
the board for all 3 days of the activity

19. Articles that may add value
• Distribution of Free Coasters
• Distribution of Free Mugs
• Human sized Swiss Naturen Rooster
• Cartoon Character like Doremon to attract kids

20. Other Initiatives
• Participate regularly in exhibitions, as well
as support other events.

21. Thank You