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Google Penguin Update – What It Is and How It Affects a Website

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An SEO company can better equip your website for algorithmic changes like Google Penguin update. Through legal SEO techniques, your website is ensured favorable rankings and greater traffic.

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Google Penguin Update – What It Is and How It Affects a Website

  1. 1. http://www.viralseoservices.com                 Ph: 8006702809 Google Penguin Update – What It Is and How It Affects a WebsiteAn SEO company can better equip your website for algorithmicchanges like Google Penguin update. Through legal SEOservices, your website is ensured favorable rankings and greatertraffic. The Google Penguin update is here to stay. Read on to understand what it is and how it affects a website. The world of search engine optimization is unpredictable. While sometimes the changes that strike are minor, at othertimes they are groundbreaking. The recent Google Penguin updateis an example of the latter. But with an SEO company taking careof all your website optimization, you’ll be better prepared toweather the storm.http://www.viralseoservices.com                 Ph: 8006702809
  2. 2. http://www.viralseoservices.com                 Ph: 8006702809What Is Google Penguin about?So what exactly is Google Penguin? It is a collection of changesnumbering to over 50 and released on April 24, 2012, aimed atpunishing websites that have been optimized too much for thesearch engine through practices such as excessive stuffing ofkeywords and too much linking.Specifically, Google Penguin has been introduced to target thewebsites that place greater importance on advertising themselvesthan giving users a better and more useful experience. Blogs andwebsites that carry excessive link building and keyword stuffing,publish irrelevant content for attracting more traffic, and createmisleading doorway pages are targeted. These are websites thatdon’t strictly adhere to the SEO guidelines by Google.The Effects of the Penguin UpdateIn theory that’s a good thing. But, as has often been seen withGoogle’s algorithmic changes, the trouble arises when more thanthe expected number of websites suffer sudden declines in trafficand rankings. That is reported to have happened with the GooglePenguin update. So is your website among those affected?http://www.viralseoservices.com                 Ph: 8006702809
  3. 3. http://www.viralseoservices.com                 Ph: 8006702809Quality content writing can help face these changes. Content that iscreated not only with the aim of pumping rankings, but thatgenuinely gives users what they are looking for rewards. Lowquality content efficiently optimized for the search engine justwould not work any more. The content has got to have quality andresourcefulness.Tips for Good Content WritingThe key to good content is to avoid unnecessary use of keywords.More keywords will no longer translate to more optimized content.Good content should also be capable of becoming a buzz in thevarious social networks. Social media marketing is one of themost effective means of bringing in traffic without depending onthe search engine rankings alone.For articles and blogs to really become popular in the social mediawebsites, the content should again have quality and also beinteresting, original and compelling. This is exactly why you needto hire the professional content writers of an SEO company.Content in your website should also be constantly updated.http://www.viralseoservices.com                 Ph: 8006702809
  4. 4. http://www.viralseoservices.com                 Ph: 8006702809Blogs and Online ForumsContent should be created for online forums and blogs. These aregreat venues for getting backlinks as well as greater publicity.Forums and blogs are where discussions between various userstake place. It is almost like a world stage where your content isplaced and your identity made known. It is great for website trafficand overall business exposure.As you’ve seen, websites following accepted SEO techniquesincluding a user-friendly interface and quality content have noreason to fear the Google Penguin updates in the long term, or anyof Google’s future updates. The inconsistent search rankings, ifpresent, would be ironed out. With professional SEO servicesworking for you, you would not have to worry too much about theGoogle Penguin update, what it is and how it affects a website.MOS SEO Services8596 E. 101st Street, Suite HTulsa, OK 74133Ph: 8006702809http://www.viralseoservices.comhttp://www.viralseoservices.com                 Ph: 8006702809