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How eCommerce is Playing a Vital Role in Indian Economic GrowthThe colossal boom in Information Technology has given India...
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How eCommerce is Playing a Vital Role in Indian Economic Growth

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The colossal boom in Information Technology has given India new recognition all over the world. The talented, English-speaking IT professionals that are in India attract huge clientele from around the world.

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How eCommerce is Playing a Vital Role in Indian Economic Growth

  1. 1. How eCommerce is Playing a Vital Role in Indian Economic GrowthThe colossal boom in Information Technology has given India new recognition all over the world. The talented, English-speakingIT professionals that are in India attract huge clientele from around the world. India is today an outsourcing hub because it hasmade a name for itself in providing the best solutions in any IT related job. Due to this, Indian economy is also booming. Thekind of boom that Indian economy has seen in the last two decades has been the best in its 60 years of independence. One ofthe areas where Indian IT professionals have spearheaded their expertise is eCommerce services.When business is conducted with an electronic media like computer network and Internet, we call it eCommerce. With thegrowing use of Internet even in the interiors of the country, eCommerce is playing a vital role in Indian economic growth.According to Internet and Mobile Association of India (IAMAI) estimations, the eCommerce market in India is expected to see agrowth of 47% by the end of 2012. With the expanding online travel industry and e-shopping portals, there are more reasons tobelieve in IAMAI’s prediction. With favoring policies that has been liberating the Indian economy since 1990s, India has openedits market to foreign players in more than one way. Today, it has become easy for overseas players to enter the Indian marketwith the help of website services such as eCommerce stores.Recently, there was an interesting report in which IAMAI has said that there are 100 million Indians accessing the Internet atpresent. Though not all are regular users of the World Wide Web, even if 10% people use the Internet regularly, there is a lot ofpeople using Internet. If predictions are to be believed, by the year 2014, India will lead the world in Internet usage. Looking atthe positive growth rate of Internet usage in India and the predictions thereof, it is not surprising that businesses are focusingattention toward eCommerce services to get more buyers and customers.About half a decade back, Indians were introduced to eCommerce when Indian Railways and private airlines started selling theirtickets online. Even though then the number of people using the Internet was less and mostly concentrated in themetropolitans, it surprised many industry experts to see the boom. Slowly companies like MakeMyTrip.com started showing aturnover of Rs. 1000 crores and other companies followed suit. Currently, more and more Indians even in the second-tier statesof the country are using Internet to buy products and services. Website services such as hotel, flight, train reservations, banking,tax and bill payment, entertainment, matrimonial sites, job sites, etc. are attracting more and more people towards theInternet. Even those who avoided using the Internet saying that it wasn’t necessary, have started using eCommerce solutionsand getting things of their interest delivered to their doorstep.Naturally when more and more people start using eCommerce solutions on a day-to-day basis it has immediate and obviousbenefit for the Indian economy. Entrepreneurs are able to see the light of the day and with very minimal investment they canstart an e-enterprise. Selling goods and services over the Internet is not only about convenience, but also about the variety ofoptions. Most second and third tier cities and towns of India are yet to see the retail boom, but when Internet facilitates themwith so much option, there is hardly any need felt of these retail stores.Once the Indian government spreads broadband usage across the country, eCommerce services will add to more GDP everyyear. This is not a prediction, but a mere analysis of how things are fast moving forward.

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