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Business plan finance

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Business plan finance

  1. 1. Entrepreneurship & Small Business Management<br />Amit Goyal - Experiential Trainer<br />amitgoyal@tkws.co.in <br />+91 9810533760<br />TKWs - The Knowledge Workers<br />
  2. 2. In A Battle, The plans are useless…But planning is dispensable<br />TKWs - The Knowledge Workers<br />Why Make A Business Plan?<br />
  3. 3. An Ideal business plan should be…<br />Professionally typed & bound<br />Varying between 40 to 60 pages<br />Containing a cover page having Title, Contact information & Date<br />Containing an Executive Summary<br />Having a Table of Contents<br />Written in Third Person<br />Containing a lot of visuals or graphics<br />TKWs - The Knowledge Workers<br />
  4. 4. Section 1: Executive Summary<br />Make sure that you write this in the end<br />It should be written in 2-3 Pages<br />Share this with most people and keep rest of the report as confidential as possible<br />Devote 1-2 paragraphs to each section of your report<br />Add an Illustration or Graphic<br />TKWs - The Knowledge Workers<br />
  5. 5. Do not overdiversify<br /> # ENTREPRENEUR FACT 7<br />Focus your people, time & money resources to a single<br />source of revenue. Develop your main strength<br />before you begin to diversify<br />TKWs - The Knowledge Workers<br />
  6. 6. Section 2: Business Description<br />Name of the proposed venture<br />Industry & Business Idea<br />Uniqueness of Product & Service<br />Are you a solution looking for a problem<br />Validate<br />Interview – Poll – Google Ad Words – Why No One Has Filled It – Issues & Problems – Talk to real people - Why will they buy – Why won’t they buy <br />TKWs - The Knowledge Workers<br />
  7. 7. DoN’t BE EverYTHINGTO Everyone<br /> # ENTREPRENEUR FACT 8<br />Because you like your business, everyone won’t. <br />Be very specific in identifying your niche and defining their<br />demographics & psychographics<br />TKWs - The Knowledge Workers<br />
  8. 8. Section 3: Marketing<br />Background<br />Target Market Identified<br />Market size and trends<br />Competition<br />Revenue Model & Pricing<br />Positioning<br />Location & Supply Chain<br />Sales & Distribution<br />Advertising & Promotions<br />Launch<br />TKWs - The Knowledge Workers<br />
  9. 9. Indicators are no experience in business<br /> # ENTREPRENEUR FACT 9<br />Choose a business on basis of your personal experience<br />& expertise and not because of the market potential. <br />Build a team that complements your skills.<br />TKWs - The Knowledge Workers<br />
  10. 10. Section 4: The Team<br />Co Founders<br />Position, Experience & Responsibilities<br />Ownership & Remuneration<br />Independent Directors & Consultants<br />Expected Contributions<br />Stock arrangement or Consulting Fees<br />Early Employees<br />Qualification, Capabilities & KRAs<br />Compensation & Reporting<br />TKWs - The Knowledge Workers<br />
  11. 11. Section 5: Financials<br />Capital Investment<br />5 Year Forecasts For<br />Revenue<br />Profit & Loss Statement<br />Cash Flow<br />Balance Sheet<br />Working Capital<br />Break Even Analysis & RoI<br />TKWs - The Knowledge Workers<br />
  12. 12. Section 6: Critical Risks<br />Potential Problems<br />Obstacles and Risks<br />Alternative courses of Action<br />Salvage Value<br />TKWs - The Knowledge Workers<br />
  13. 13. Section 7: Exit Options<br />Transfer of Assets<br />Continuity of Business Strategy<br />Identify successor<br />Specially Useful In Case Of Fund Raising<br />TKWs - The Knowledge Workers<br />
  14. 14. Section 8: Milestone Schedule<br />Timing & Deadlines<br />Relationship of events<br />Incorporation of Venture<br />Completion of design & development<br />Manpower Recruitment<br />Raw Material Purchase<br />Channel Signups<br />Launch<br />First Sale<br />First Receipt<br />TKWs - The Knowledge Workers<br />
  15. 15. Section 9: Supporting Material<br />Survey Responses<br />Sample Artwork<br />Prototype Designs<br />Resumes<br />Brochures<br />Annexures<br />TKWs - The Knowledge Workers<br />
  16. 16. TKWs - The Knowledge Workers<br />Don’t Fool Yourself<br />or<br />Doubt Intelligence of the Sponsor<br />
  17. 17. Discounted Cash Flow Adjusted PV<br />FCF<br />Cost of Capital, k<br />TV = FCF * (1+g)/(k-g)<br />PV = TV / (1+k)^n<br />TKWs - The Knowledge Workers<br />
  18. 18. What is Your Business Model<br />Auction<br />Bricks & Clicks<br />Collective Business<br />Cutting Out The Middle Man<br />Direct Sales<br />Distribution<br />Franchise<br />Freemium<br />Industrialisation of Service<br />Open Source<br />TKWs - The Knowledge Workers<br />
  19. 19. What is Your Business Model<br />No Frills<br />Loyalty Business<br />Monopolistic Business<br />Multilevel Marketing<br />Pyramid Scheme<br />Network Effects<br />Premium Business<br />Razor & Blades<br />Servicization of Product<br />Subscription Business<br />TKWs - The Knowledge Workers<br />