SlideShare a Scribd company logo
1 of 50
Download to read offline
You have a product?  Great! Where’s the market? Vinod Harith Founder and Director CMO Axis Marketing Outsourcing www.cmoaxis.com
Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is go-to-market? ,[object Object],[object Object],[object Object]
What we will cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we will NOT cover
What  really  is a market? ,[object Object]
Market research? Remember, next time you have a gut feel, it could just be your ulcer!
What will MR do? ,[object Object],[object Object],[object Object]
Essentials of market research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You always don’t need an MR agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamental concepts: Segmentation-Targeting-Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Definition ,[object Object],[object Object]
Segmenting Business Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting International Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Requirements for Effective Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Segmentation Niche Buyer Lifestyle Buyer Value buyer Segment Endeavor, Pajero Innova Scorpio, Safari SUVs, MUVs BMW, Benz, Toyota Verna, Esteem Sedans Getz Santro, Alto Small Cars
Target Marketing ,[object Object],[object Object]
Target Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Company Company Company
Choosing a Target Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Differentiators
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Advantage
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Value Proposition
Choosing the channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales vs Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The SIVA Framework
The existing space, occupied by firms is called the red ocean – because the competition makes it “bloody” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Blue Ocean Strategy
Core and Extended Product ,[object Object],[object Object],Core product: MP3 Player Extended product: Lifestyle product, style icon, in-with-the-times
Working the ecosystem ,[object Object],[object Object],Advocates Alliance Marketing, Awards and    Rankings, Industry associations Social Channels Advisory Boards, Customer council and forums, Employee branding, Blogs, Facebook Marketing Channels Demand generation, industry events Promotions, Brand programs Direct marketing Thought Leadership White papers, Points of view, Speaking opps, research,  academic partnerships Expert Channels Financial and industry Analysts,  Media & Deal advisors
Sample Ecosystem - Helpdesk IDC Yankee Ovum Forrester Gartner Silicon techtarget Forrester HDI Annual conference TechTarget ITIM blog EMA Gartner symposium CIO Gartner Datamonitor PacRim Services and support professionals association Network world It Toolbox Butler Group Frost and sullivan customer contact HDI, Americas and Europe Computer world Techrepublic AMR Research IT EXPO ITIM Association Informationweek Datamation Aberdeen Group ITIM conference           Forums/ Associations Media/ Journalists Blogs Analysts Target Events
Sample Themes - Helpdesk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why thought leadership? ,[object Object]
Why thought leadership? ,[object Object],[object Object]
Why thought leadership? ,[object Object]
Why thought leadership? ,[object Object]
What thought leadership marketing delivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Thought Leadership Ecosystem ,[object Object],[object Object],[object Object],Thought Leadership Creation Build in-depth research   and compelling content around the identified topics Thought Leadership Partnerships Identify the right fit partners for joint research and papers with academia and partners Thought Leadership Dissemination Distribution of papers, PPTs, webinars  and podcasts though paid and unpaid channels Thought Leadership Repurposing Convert the content into webinars, Podcasts, speaking opps, etc Niche Identification and Positioning Identify the unique space  you should occupy in the  Thought Leadership space
When Should You Start Marketing? Pre-launch PR, test marketing Launch, building partnerships/ channels, free trials, offers New features, product upgrades/ versions, brand and awareness building (events, tradeshows), co-marketing  Customer loyalty, referral marketing, PR, communities/ user groups, initiate corporate branding Move from product to company branding, price wars, mover customers to new product lines
[object Object],[object Object],[object Object],[object Object],[object Object],Jack Trout and Al Ries’ ‘Immutable Laws’
[object Object],[object Object],[object Object],[object Object],[object Object],Jack Trout and Al Ries’ ‘Immutable Laws’
[object Object],[object Object],[object Object],[object Object],Jack Trout and Al Ries’ ‘Immutable Laws’
[object Object],[object Object],[object Object],[object Object],[object Object],Jack Trout and Al Ries’ ‘Immutable Laws’
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Zero-cost Tools
[object Object],[object Object],[object Object],[object Object],Go-to-Market is still evolving
[object Object],[object Object],Go-to-Market is still evolving
Ideal Go-to-Market Framework
Go-to-market checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case study
[email_address] http://cmoaxis.blogspot.com Thank You

More Related Content

What's hot

Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy TemplateSoren Kaplan
 
Go-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark WalkerGo-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark WalkerSales Impact Academy
 
IBM - Full year Go-to-market plan template
IBM - Full year Go-to-market plan templateIBM - Full year Go-to-market plan template
IBM - Full year Go-to-market plan templateArrow ECS UK
 
Go to market strategy
Go to market strategy Go to market strategy
Go to market strategy Infocrest
 
Go to market strategy and marketing objectives
Go to market strategy and marketing objectivesGo to market strategy and marketing objectives
Go to market strategy and marketing objectivesdirectionswitch10
 
Startup go to market strategy
Startup go to market strategyStartup go to market strategy
Startup go to market strategyAnders Hermansson
 
Go to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGo to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGuillaume Lerouge
 
Go-to-market Framework
Go-to-market FrameworkGo-to-market Framework
Go-to-market FrameworkDemand Metric
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkDemand Metric
 
Creating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategyCreating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategySVPMA
 
Marketing Process - Go-to-Market Plans
Marketing Process - Go-to-Market PlansMarketing Process - Go-to-Market Plans
Marketing Process - Go-to-Market PlansFour Quadrant LLC
 
Go to-market Templates
Go to-market TemplatesGo to-market Templates
Go to-market TemplatesRahul Behal
 
IBM Go to Market Strategy
IBM Go to Market StrategyIBM Go to Market Strategy
IBM Go to Market StrategyNeil Alcantara
 
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateSales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateFour Quadrant LLC
 
Sales Enablement Plan Playbook
Sales Enablement Plan PlaybookSales Enablement Plan Playbook
Sales Enablement Plan PlaybookDemand Metric
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
 

What's hot (20)

Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy Template
 
Go-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark WalkerGo-To-Market Fundamentals - Mark Walker
Go-To-Market Fundamentals - Mark Walker
 
IBM - Full year Go-to-market plan template
IBM - Full year Go-to-market plan templateIBM - Full year Go-to-market plan template
IBM - Full year Go-to-market plan template
 
Go-To Market Plan
Go-To Market PlanGo-To Market Plan
Go-To Market Plan
 
Go to market strategy
Go to market strategy Go to market strategy
Go to market strategy
 
Go to market strategy and marketing objectives
Go to market strategy and marketing objectivesGo to market strategy and marketing objectives
Go to market strategy and marketing objectives
 
Startup go to market strategy
Startup go to market strategyStartup go to market strategy
Startup go to market strategy
 
Go To Market Workshop
Go To Market WorkshopGo To Market Workshop
Go To Market Workshop
 
Go to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGo to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companies
 
Go-to-market Framework
Go-to-market FrameworkGo-to-market Framework
Go-to-market Framework
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
 
Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market Strategies
 
Creating a Go To Market Channel Strategy
Creating a Go To Market Channel StrategyCreating a Go To Market Channel Strategy
Creating a Go To Market Channel Strategy
 
Marketing Process - Go-to-Market Plans
Marketing Process - Go-to-Market PlansMarketing Process - Go-to-Market Plans
Marketing Process - Go-to-Market Plans
 
Go to-market Templates
Go to-market TemplatesGo to-market Templates
Go to-market Templates
 
IBM Go to Market Strategy
IBM Go to Market StrategyIBM Go to Market Strategy
IBM Go to Market Strategy
 
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy TemplateSales Planning - Sales Strategy Template
Sales Planning - Sales Strategy Template
 
Sales Enablement Plan Playbook
Sales Enablement Plan PlaybookSales Enablement Plan Playbook
Sales Enablement Plan Playbook
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
 
Go-to-Market Strategies
Go-to-Market StrategiesGo-to-Market Strategies
Go-to-Market Strategies
 

Viewers also liked

Go to Market Strategy
Go to Market StrategyGo to Market Strategy
Go to Market StrategyRajiv Netra
 
Go-to-Market Best Practices for Startups
Go-to-Market Best Practices for StartupsGo-to-Market Best Practices for Startups
Go-to-Market Best Practices for Startupsa16z
 
Top Trends in Beauty Care: The Transition from Professional to In-Home Use
Top Trends in Beauty Care: The Transition from Professional to In-Home UseTop Trends in Beauty Care: The Transition from Professional to In-Home Use
Top Trends in Beauty Care: The Transition from Professional to In-Home UseSignals Analytics
 
Us20030017878 curvic coupling patent - sandeep muju
Us20030017878   curvic coupling patent - sandeep mujuUs20030017878   curvic coupling patent - sandeep muju
Us20030017878 curvic coupling patent - sandeep mujuSandeep (Sandy) Muju
 
Ac 9 academic research - san jose state university _ scorecard _ institution...
Ac 9  academic research - san jose state university _ scorecard _ institution...Ac 9  academic research - san jose state university _ scorecard _ institution...
Ac 9 academic research - san jose state university _ scorecard _ institution...Sandeep (Sandy) Muju
 
Virgin Mobile India Strategy
Virgin Mobile India StrategyVirgin Mobile India Strategy
Virgin Mobile India StrategyQasim Zaidi
 
Decision Tree Analysis
Decision Tree AnalysisDecision Tree Analysis
Decision Tree AnalysisAnand Arora
 
Decision tree lecture 3
Decision tree lecture 3Decision tree lecture 3
Decision tree lecture 3Laila Fatehy
 
Go-to-Market Strategy - Entrepreneurship 101 (2013/2014)
Go-to-Market Strategy - Entrepreneurship 101 (2013/2014)Go-to-Market Strategy - Entrepreneurship 101 (2013/2014)
Go-to-Market Strategy - Entrepreneurship 101 (2013/2014)MaRS Discovery District
 
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)MaRS Discovery District
 
Go-to-market strategy for tech startups
Go-to-market strategy for tech startupsGo-to-market strategy for tech startups
Go-to-market strategy for tech startupsSovita Chander
 
Driving to Market - V2! - How to "Drive" Competitive Advantage in your Go To ...
Driving to Market - V2! - How to "Drive" Competitive Advantage in your Go To ...Driving to Market - V2! - How to "Drive" Competitive Advantage in your Go To ...
Driving to Market - V2! - How to "Drive" Competitive Advantage in your Go To ...Michael Skok
 
David Skok's, SMASH Summit NYC
David Skok's,  SMASH Summit NYCDavid Skok's,  SMASH Summit NYC
David Skok's, SMASH Summit NYC500 Startups
 
How (and When) to Hire a Great VP of Customer Success Management CSM
How (and When) to Hire a Great VP of Customer Success Management CSMHow (and When) to Hire a Great VP of Customer Success Management CSM
How (and When) to Hire a Great VP of Customer Success Management CSMGainsight
 

Viewers also liked (20)

Go to Market Strategy
Go to Market StrategyGo to Market Strategy
Go to Market Strategy
 
Go-to-Market Best Practices for Startups
Go-to-Market Best Practices for StartupsGo-to-Market Best Practices for Startups
Go-to-Market Best Practices for Startups
 
Top Trends in Beauty Care: The Transition from Professional to In-Home Use
Top Trends in Beauty Care: The Transition from Professional to In-Home UseTop Trends in Beauty Care: The Transition from Professional to In-Home Use
Top Trends in Beauty Care: The Transition from Professional to In-Home Use
 
Portfolio management sample
Portfolio management samplePortfolio management sample
Portfolio management sample
 
Us20030017878 curvic coupling patent - sandeep muju
Us20030017878   curvic coupling patent - sandeep mujuUs20030017878   curvic coupling patent - sandeep muju
Us20030017878 curvic coupling patent - sandeep muju
 
Ac 9 academic research - san jose state university _ scorecard _ institution...
Ac 9  academic research - san jose state university _ scorecard _ institution...Ac 9  academic research - san jose state university _ scorecard _ institution...
Ac 9 academic research - san jose state university _ scorecard _ institution...
 
Virgin Mobile India Strategy
Virgin Mobile India StrategyVirgin Mobile India Strategy
Virgin Mobile India Strategy
 
Decision Tree Analysis
Decision Tree AnalysisDecision Tree Analysis
Decision Tree Analysis
 
Decision tree lecture 3
Decision tree lecture 3Decision tree lecture 3
Decision tree lecture 3
 
Go-to-Market Strategy - Entrepreneurship 101 (2013/2014)
Go-to-Market Strategy - Entrepreneurship 101 (2013/2014)Go-to-Market Strategy - Entrepreneurship 101 (2013/2014)
Go-to-Market Strategy - Entrepreneurship 101 (2013/2014)
 
Decision tree
Decision treeDecision tree
Decision tree
 
Go-to-Market Strategy vs Marketing Strategy
Go-to-Market Strategy vs Marketing StrategyGo-to-Market Strategy vs Marketing Strategy
Go-to-Market Strategy vs Marketing Strategy
 
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)
Go-To-Market Strategy - Entrepreneurship 101 (2012/2013)
 
B2B Digital Sales - Sell the buyer’s way
B2B Digital Sales - Sell the buyer’s wayB2B Digital Sales - Sell the buyer’s way
B2B Digital Sales - Sell the buyer’s way
 
Qualitative data analysis
Qualitative data analysisQualitative data analysis
Qualitative data analysis
 
Go-to-market strategy for tech startups
Go-to-market strategy for tech startupsGo-to-market strategy for tech startups
Go-to-market strategy for tech startups
 
Driving to Market - V2! - How to "Drive" Competitive Advantage in your Go To ...
Driving to Market - V2! - How to "Drive" Competitive Advantage in your Go To ...Driving to Market - V2! - How to "Drive" Competitive Advantage in your Go To ...
Driving to Market - V2! - How to "Drive" Competitive Advantage in your Go To ...
 
David Skok's, SMASH Summit NYC
David Skok's,  SMASH Summit NYCDavid Skok's,  SMASH Summit NYC
David Skok's, SMASH Summit NYC
 
How (and When) to Hire a Great VP of Customer Success Management CSM
How (and When) to Hire a Great VP of Customer Success Management CSMHow (and When) to Hire a Great VP of Customer Success Management CSM
How (and When) to Hire a Great VP of Customer Success Management CSM
 
What is Pipeline Marketing
What is Pipeline Marketing What is Pipeline Marketing
What is Pipeline Marketing
 

Similar to Go to Market 101

Marketing Outsourcing a Unique Concept
Marketing Outsourcing a Unique Concept Marketing Outsourcing a Unique Concept
Marketing Outsourcing a Unique Concept Sorav Jain
 
Go to Market 101.ppt
Go to Market 101.pptGo to Market 101.ppt
Go to Market 101.pptArief Asmara
 
Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses Asian Women In Business
 
Marketing mix and sale promotion
Marketing mix and sale promotionMarketing mix and sale promotion
Marketing mix and sale promotionBehshad mehrabi
 
Marketing Plan Strategic Development
Marketing Plan  Strategic DevelopmentMarketing Plan  Strategic Development
Marketing Plan Strategic DevelopmentFred Burkhardt
 
Business Plan 101
Business Plan 101Business Plan 101
Business Plan 101Don Gooding
 
3. Attracting Customers To Your Site - Marketing and Social Networks
3. Attracting Customers To Your Site - Marketing and Social Networks3. Attracting Customers To Your Site - Marketing and Social Networks
3. Attracting Customers To Your Site - Marketing and Social Networksmdda
 
Marketing Bootcamp
Marketing BootcampMarketing Bootcamp
Marketing BootcampThom. Poole
 
marketing management
marketing managementmarketing management
marketing managementsandeep1arian
 
Customer Segmentation
Customer SegmentationCustomer Segmentation
Customer SegmentationCarlos Soares
 
Marketing Strategies That Enable Sales Force Success
Marketing Strategies That Enable Sales Force SuccessMarketing Strategies That Enable Sales Force Success
Marketing Strategies That Enable Sales Force SuccessISA Marketing & Sales Summit
 
Cenco marketing the future of marketing_ mohan
Cenco  marketing  the future of marketing_ mohanCenco  marketing  the future of marketing_ mohan
Cenco marketing the future of marketing_ mohanluis rebolledo
 
Marketing And Social Media - Central South Manchester Nov. 09
Marketing And Social Media - Central South Manchester Nov. 09Marketing And Social Media - Central South Manchester Nov. 09
Marketing And Social Media - Central South Manchester Nov. 09JohnKeys
 
Attracting Customers To Your Site - Marketing and Social Networks - South Man...
Attracting Customers To Your Site - Marketing and Social Networks - South Man...Attracting Customers To Your Site - Marketing and Social Networks - South Man...
Attracting Customers To Your Site - Marketing and Social Networks - South Man...JohnKeys
 
Turning Good Ideas into Great Products
Turning Good Ideas into Great ProductsTurning Good Ideas into Great Products
Turning Good Ideas into Great ProductsChristina Wodtke
 

Similar to Go to Market 101 (20)

Marketing Outsourcing a Unique Concept
Marketing Outsourcing a Unique Concept Marketing Outsourcing a Unique Concept
Marketing Outsourcing a Unique Concept
 
Go to Market 101.ppt
Go to Market 101.pptGo to Market 101.ppt
Go to Market 101.ppt
 
Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses
 
Marketing mix and sale promotion
Marketing mix and sale promotionMarketing mix and sale promotion
Marketing mix and sale promotion
 
all about marketing
all about marketingall about marketing
all about marketing
 
Marketing Plan Strategic Development
Marketing Plan  Strategic DevelopmentMarketing Plan  Strategic Development
Marketing Plan Strategic Development
 
Business Plan 101
Business Plan 101Business Plan 101
Business Plan 101
 
01 marketing concepts
01 marketing concepts01 marketing concepts
01 marketing concepts
 
01 marketing concepts
01 marketing concepts01 marketing concepts
01 marketing concepts
 
3. Attracting Customers To Your Site - Marketing and Social Networks
3. Attracting Customers To Your Site - Marketing and Social Networks3. Attracting Customers To Your Site - Marketing and Social Networks
3. Attracting Customers To Your Site - Marketing and Social Networks
 
Marketing Bootcamp
Marketing BootcampMarketing Bootcamp
Marketing Bootcamp
 
marketing management
marketing managementmarketing management
marketing management
 
Customer Segmentation
Customer SegmentationCustomer Segmentation
Customer Segmentation
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Marketing Strategies That Enable Sales Force Success
Marketing Strategies That Enable Sales Force SuccessMarketing Strategies That Enable Sales Force Success
Marketing Strategies That Enable Sales Force Success
 
Cenco marketing the future of marketing_ mohan
Cenco  marketing  the future of marketing_ mohanCenco  marketing  the future of marketing_ mohan
Cenco marketing the future of marketing_ mohan
 
Marketing And Social Media - Central South Manchester Nov. 09
Marketing And Social Media - Central South Manchester Nov. 09Marketing And Social Media - Central South Manchester Nov. 09
Marketing And Social Media - Central South Manchester Nov. 09
 
Attracting Customers To Your Site - Marketing and Social Networks - South Man...
Attracting Customers To Your Site - Marketing and Social Networks - South Man...Attracting Customers To Your Site - Marketing and Social Networks - South Man...
Attracting Customers To Your Site - Marketing and Social Networks - South Man...
 
Turning Good Ideas into Great Products
Turning Good Ideas into Great ProductsTurning Good Ideas into Great Products
Turning Good Ideas into Great Products
 
Market plan
Market planMarket plan
Market plan
 

Recently uploaded

PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 

Recently uploaded (20)

PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 

Go to Market 101

  • 1. You have a product? Great! Where’s the market? Vinod Harith Founder and Director CMO Axis Marketing Outsourcing www.cmoaxis.com
  • 2.
  • 3.
  • 4.
  • 5. What we will NOT cover
  • 6.
  • 7. Market research? Remember, next time you have a gut feel, it could just be your ulcer!
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Sample Segmentation Niche Buyer Lifestyle Buyer Value buyer Segment Endeavor, Pajero Innova Scorpio, Safari SUVs, MUVs BMW, Benz, Toyota Verna, Esteem Sedans Getz Santro, Alto Small Cars
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Sample Ecosystem - Helpdesk IDC Yankee Ovum Forrester Gartner Silicon techtarget Forrester HDI Annual conference TechTarget ITIM blog EMA Gartner symposium CIO Gartner Datamonitor PacRim Services and support professionals association Network world It Toolbox Butler Group Frost and sullivan customer contact HDI, Americas and Europe Computer world Techrepublic AMR Research IT EXPO ITIM Association Informationweek Datamation Aberdeen Group ITIM conference           Forums/ Associations Media/ Journalists Blogs Analysts Target Events
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. When Should You Start Marketing? Pre-launch PR, test marketing Launch, building partnerships/ channels, free trials, offers New features, product upgrades/ versions, brand and awareness building (events, tradeshows), co-marketing Customer loyalty, referral marketing, PR, communities/ user groups, initiate corporate branding Move from product to company branding, price wars, mover customers to new product lines
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 48.
  • 49.