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Social media a new rule of consumer engagement

  1. SOCIAL MEDIA a new rule of MARKETING consumer engagement
  2. In 2008, if you’re not on social networking site, you’re not on the internet. Source: IAB platform status report
  3. choice on whether we do We don’t have a social media, the question is how well we do it. Erik Qualman, American author of Socialnomics
  4. And you know, everyone’s doing it?
  5. Obviously each & every brand
  6. http://timesofindia.indiatimes.com/india/Naga-IAS-officer-builds-100-km-road-in-Manipur-without-govt-help/articleshow/17079710.cms?
  7. http://www.afaqs.com/news/story/31413_How-powerful-is-Anna-Hazare-on-Facebook-and-Twitter
  8. #jan25: is Egypt first twitter revolution? http://www.wired.com/business/2011/02/egypts-revolutionary-fire/ http://blog.foreignpolicy.com/posts/2011/12/05/the_egyptian_revolution_dominated_twitter_this_year
  9. http://betabeat.com/2012/11/obama-michelle-hug-tumblr-social-media/ http://arabcrunch.com/2010/05/biting-the-hand-that-feeds-obama-calls-social-media-media-a-distraction.html
  10. So what we have today! • Social media theory • Social user • Social media ecosystem • Socially devoted brands • Q&A session
  12. people having conversation Social media is online every second on the planet.
  13. What actually social media is; Online gathering of interactions, crowdsourcing for ideas /opinions /comments, a smart medium to be in touch with family/ friends/ peers, showcase of human expressions and principally people talking in cyberspace.
  14. In a nutshell, It’s actually a fundamental shift the way we communicate.
  15. If Facebook were a country, it’d rank the third largest one. http://www.theatlantic.com/technology/archive/2011/09/9-facts-about-the-staggering-size-of-facebook/245318/#slide1
  16. Facebook has hit 1 billion users in Sept 14, 2012 The average Facebook user has 130 friends. http://dannybrown.me/2012/06/06/52-cool-facts-social-media-2012/ http://www.searchenginejournal.com/stats-on-facebook-2012-infographic/40301/ http://thenextweb.com/facebook/2012/10/04/facebook-hits-1-billion-active-users/
  17. 11 Twitter accounts created every second 175 million tweets per day on Twitter http://blog.prmoment.com/twitter-statistics-in-2012/
  18. 95% companies using LinkedIn to find and attract employees The world’s largest network with 161 million plus professionals http://wallblog.co.uk/2012/11/05/social-media-statistics-2012-from-facebook- and-twitter-to-instagram-and-pinterest-infographic/
  19. Youtube is the 2nd largest search engine with 2 million views per day http://socialtimes.com/video-youtube-statistics-2012_b104480
  20. The most watched videos; Justin Bieber & Gangnam style 795 millions hits 620 millions hits http://www.thenewstribe.com/2012/11/02/gangnam-style-second-most-viewed-youtube-video/
  21. Kolaveri – India’s most watched video ever Close to 10 million views in just 12 days http://www.youtube.com/watch?v=-nERTvQPnUM http://www.youtube.com/watch?v=lhnyxspSDxo
  22. Google+ is expected to grow 400 million users by 2012 end http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
  23. Pinterest Pinterest is a virtual pinboard where users collect photos and share them http://www.jeffbullas.com/wp-content/uploads/2012/04/Pinterest-Infographic-2012-Facts-figures-and-statistics1.jpg
  24. Foursquare: 6.2 million daily check-in Foursquare has crossed 3 billion check-in this week (Nov 2012). A report says! Foursquare has 25 million users worldwide. http://thenextweb.com/location/2012/11/21/foursquare-has-its-3-billionth-check-in-seeing-growth-of-x/
  25. Blogging What platform people use to blog; Wordpress - 43% Blogger – 35% Tumblr+TypePad+Posterous – 16% Others – 6% http://www.youtube.com/watch?v=lhnyxspSDxo
  27. Social consumer profile http://www.socialmediamodels.net/social-media-overview-models- category/social-technographics-profile-or-ladder/ http://datasupportcentral.blogspot.in/2010/07/append-social-media- profiles.html
  28. Consumer likes fanpage with many reasons http://humanwebsite.co m.my/blog/top-ten- reasons-consumers-like- fan-pages-on- facebook.html
  29. Consumers express what they feel about brand
  31. Ecosystem is too wider Let’s look at simple and focused one Blogging Message Photo Boards Sharing Key Social Platforms Video Micro Sharing Blogging Social networking
  32. It’s totally a shift from monologue to dialogue
  34. Walmart provides many reasons to fans to stay on fanpage https://www.facebook.com/walmart
  35. Dell is using Twitter to generate sales http://www.bloomberg.com/apps/news?pid=newsarchive&sid=akXzD_6YNHCk
  36. Old Spice goes viral to give a different approach to social media campaigns http://mashable.com/2010/07/15/old-spice-stats/
  37. THANK YOU! Vinod Nagar, Regional Social Media Manager Nokia - Asia Pacific, Middle East & Africa Operations Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM, Dell, HP, BSNL and list goes on. His entrepreneur skills drove him to build the foundation of a digital and social media company in Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai. Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani, MBC2, Samsung, Ford, Du, Parachute, Almarai, etc. You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar www.twitter.com/vinodnaagar (@vinodnaagar) Email: vinodnaagar@gmail.com