SOCIAL
MEDIA a new rule of
MARKETING consumer engagement

In 2008,
if you’re not on social networking
site, you’re not on the internet.
Source: IAB platform status report

choice on whether we do
We don’t have a
social media, the question is how
well we do it.
Erik Qualman, American author of Socialnomics

And you know, everyone’s
doing it?

Obviously each & every brand

http://timesofindia.indiatimes.com/india/Naga-IAS-officer-builds-100-km-road-in-Manipur-without-govt-help/articleshow/17079710.cms?

http://www.afaqs.com/news/story/31413_How-powerful-is-Anna-Hazare-on-Facebook-and-Twitter

#jan25: is Egypt first twitter
revolution?
http://www.wired.com/business/2011/02/egypts-revolutionary-fire/
http://blog.foreignpolicy.com/posts/2011/12/05/the_egyptian_revolution_dominated_twitter_this_year

http://betabeat.com/2012/11/obama-michelle-hug-tumblr-social-media/
http://arabcrunch.com/2010/05/biting-the-hand-that-feeds-obama-calls-social-media-media-a-distraction.html

So what we have today!
• Social media theory
• Social user
• Social media ecosystem
• Socially devoted brands
• Q&A session

SOCIAL MEDIA THEORY

people having conversation
Social media is
online every second on the planet.

What actually social media is;
Online gathering of interactions,
crowdsourcing for ideas /opinions
/comments,
a smart medium to be in touch with
family/ friends/ peers,
showcase of human
expressions
and principally people talking
in cyberspace.

In a nutshell,
It’s actually a fundamental shift the way we
communicate.

If Facebook were a country,
it’d rank the third largest one.
http://www.theatlantic.com/technology/archive/2011/09/9-facts-about-the-staggering-size-of-facebook/245318/#slide1

Facebook has hit 1 billion users
in Sept 14, 2012
The average
Facebook
user has 130
friends.
http://dannybrown.me/2012/06/06/52-cool-facts-social-media-2012/
http://www.searchenginejournal.com/stats-on-facebook-2012-infographic/40301/
http://thenextweb.com/facebook/2012/10/04/facebook-hits-1-billion-active-users/

11 Twitter accounts created
every second
175 million
tweets per
day on Twitter
http://blog.prmoment.com/twitter-statistics-in-2012/

95% companies using LinkedIn
to find and attract employees
The world’s largest
network with 161
million plus
professionals
http://wallblog.co.uk/2012/11/05/social-media-statistics-2012-from-facebook-
and-twitter-to-instagram-and-pinterest-infographic/

Youtube is the 2nd largest
search engine with 2 million
views per day
http://socialtimes.com/video-youtube-statistics-2012_b104480

The most watched videos;
Justin Bieber & Gangnam style
795 millions hits 620 millions hits
http://www.thenewstribe.com/2012/11/02/gangnam-style-second-most-viewed-youtube-video/

Kolaveri – India’s most watched
video ever
Close to
10 million
views in
just 12
days
http://www.youtube.com/watch?v=-nERTvQPnUM
http://www.youtube.com/watch?v=lhnyxspSDxo

Google+ is expected to grow
400 million users by 2012 end
http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/

Pinterest
Pinterest is a
virtual pinboard
where users
collect photos
and share them
http://www.jeffbullas.com/wp-content/uploads/2012/04/Pinterest-Infographic-2012-Facts-figures-and-statistics1.jpg

Foursquare: 6.2 million daily
check-in
Foursquare has crossed 3
billion check-in this week
(Nov 2012). A report says!
Foursquare has 25 million
users worldwide.
http://thenextweb.com/location/2012/11/21/foursquare-has-its-3-billionth-check-in-seeing-growth-of-x/

Blogging
What platform
people use to
blog;
Wordpress - 43%
Blogger – 35%
Tumblr+TypePad+Posterous – 16%
Others – 6%
http://www.youtube.com/watch?v=lhnyxspSDxo

SOCIAL USER

Social consumer profile
http://www.socialmediamodels.net/social-media-overview-models-
category/social-technographics-profile-or-ladder/
http://datasupportcentral.blogspot.in/2010/07/append-social-media-
profiles.html

Consumer likes fanpage with
many reasons
http://humanwebsite.co
m.my/blog/top-ten-
reasons-consumers-like-
fan-pages-on-
facebook.html

Consumers express what they
feel about brand

SOCIAL MEDIA ECOSYSTEM

Ecosystem is too wider
Let’s look at simple and focused one
Blogging
Message Photo
Boards Sharing
Key
Social
Platforms
Video Micro
Sharing Blogging
Social
networking

It’s totally a shift from monologue to dialogue

SOCIAL MEDIA CAMPAIGNS

Walmart provides many reasons to
fans to stay on fanpage
https://www.facebook.com/walmart

Dell is using Twitter to generate
sales
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=akXzD_6YNHCk

Old Spice goes viral to give a
different approach to social media
campaigns
http://mashable.com/2010/07/15/old-spice-stats/

THANK YOU!
Vinod Nagar,
Regional Social Media Manager
Nokia - Asia Pacific, Middle East & Africa Operations
Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions
based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,
Dell, HP, BSNL and list goes on.
His entrepreneur skills drove him to build the foundation of a digital and social media company in
Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.
Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,
MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.
You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar
www.twitter.com/vinodnaagar (@vinodnaagar)
Email: vinodnaagar@gmail.com