Strategic PR: Challenges in Vietnam

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Ba thách thức lớn đối với người lập kế hoạch PR chiến lược. Bài nói tại hội thảo về PR chiến lược do Khoa Truyền thông Chuyên nghiệp, Đại học RMIT Việt Nam tổ chức, ngày 1/6/2013. Three challenges for today's strategic PR planners. Speech at Strategic PR Symposium, organized by ProfCom Faculty, RMIT Vietnam, on June 1, 2013.

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CHALLENGES
IN VIETNAM
Strategic PR
Lê Quốc Vinh,
Chairman & CEO, Le Group of Companies
vinhlq@lemediavn.com

TELLING THE
IN THE WORLD OF SOCIAL MEDIA,
WHERE EVERYBODY THINKS HE KNOWS THE TRUTH

COMMUNICATION MATRIX
CORPORATE
THE MEDIA
SOCIAL
MEDIA
CONSUMERS
AUTHORITIES
SHARE
HOLDERS
EMPLOYEES
PARTNERS,
DEALERS

THE QUESTION OF
Measuring the Effectiveness of a PR Campaign

PR
Campaign
Change of
behaviour
Media
reach
Reputation
Management

Lê Quốc Vinh
Chairman & CEO
Le Group of Companies
vinhlq@lemediavn.com

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