The document discusses a project to analyze customer location details from mobile data in order to pursue location-based commerce opportunities. It involves profiling customers based on their location and behavior by analyzing call detail records, SMS, and GPRS data to identify patterns in locations where customers use their phones. Transaction records from cell towers will also be examined monthly to obtain exact customer locations and identify areas that have higher cell usage and warrant new cell towers. The analysis will be automated using R-tool scenarios to regularly examine call detail records patterns on a daily basis and location data on a monthly basis.

1. By
Vineeth Menon
BITS Pilani

2.  The project is to compile the customer
location details analysis of authentic mobile
customer based on which further l-commerce
activities can be pursued.

3.  The profiling of customers can be done in
terms of location, customer behavior
 Here in the initial phases we are focused on
location based analysis where this would
enable us to give patterns or most possible
locations for commerce from location data

4.  Call Detail Records
Records consisting of caller’s data like time,
incoming, outgoing calls further the SMS,GPRS
data needs to analyzed(based on L-commerce
approach)
(a data file consisting of all these parameters is
reqd.)
 TRx configurations of sites and site locations
These TRx additions actually done after the
higher cell usages are identified. So these data
are relevant to us.

5.  Call detail records pattern analysis needs to
analyzed day to day.
 R-tool scenarios needs to be automated for
this purpose
 TRx additions are basically done on monthly
basis , hence monthly analysis is perfect ,
exact location data are obtained from this
reports.

6. Thank you