Final Assignment Preparation-Group Project - Choose a brand that isn't doing such a great job with their digital marketing OR - Create a fictional business of your own - Based on everything that we have learned during the session do the following: - Create a compelling brand story for the brand - Recommend which social media platforms they should focus on and say why - Recommend some email campaigns they should incorporate into their strategy - Do a mock-up of what their website should look like using Google Sites.