This document discusses how to build a successful business as a micropreneur by being small and solo, outsourcing work, focusing on revenue without outside funding, serving niche markets well using internet-enabled tools, and keeping operating costs low through affordable marketing and technical costs like with the example business KennelCoach, a dog breeder management SaaS app built with Rails. More information on this approach can be found at the listed resources.

1. A new way of building a business David Damen Micropreneur

2. Small by choice Solo Jack-of-all-web-trades Outsource

3. Bootstrapped No outside funding Lots of cheap/low-cost tools available Focus on revenue

4. Niche-centric Serve small markets … really well! Internet-enabled niches

5. KennelCoach Management app for dog breeders SaaS app using Rails Operating Costs: Marketing: ~ 110 EUR/month Technical: ~ 25 EUR/month

6. More Info MicropreneurAcademy –www.micropreneur.com Start Small, Stay Small (Rob Walling) – www.startupbook.net AppSumo – appsumo.com Envato – envato.com MailChimp– mailchimp.com KISSInsights– www.kissinsights.com Unbounce – unbounce.com