9. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
vrijdag 2 april 2010
10. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
vrijdag 2 april 2010
33. What are we going to talk about?
vrijdag 2 april 2010
34. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
vrijdag 2 april 2010
43. How do we spend our time?
vrijdag 2 april 2010
44. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
vrijdag 2 april 2010
45. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 2,00 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 2,50 pp/ph
vrijdag 2 april 2010
105. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
vrijdag 2 april 2010
106. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
LondonCalling.mobi
vrijdag 2 april 2010
107. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
LondonCalling.mobi
vrijdag 2 april 2010
108. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
LondonCalling.mobi
vrijdag 2 april 2010
109. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversation
on the social Web.
LondonCalling.mobi
!"#$%&#"'(%%)*+,-./'0)-"12
vrijdag 2 april 2010
147. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
vrijdag 2 april 2010
176. Could Foursquare be the next twitter?
!
LondonCalling.mobi
vrijdag 2 april 2010
177. Could Foursquare be the next twitter?
!
LondonCalling.mobi
vrijdag 2 april 2010
178. Foursquare ticks all the boxes
! User generated location updates
LondonCalling.mobi
vrijdag 2 april 2010
179. Foursquare ticks all the boxes
! User generated location updates
! Permission based
LondonCalling.mobi
vrijdag 2 april 2010
180. Foursquare ticks all the boxes
! User generated location updates
! Permission based
! Loyalty component
LondonCalling.mobi
vrijdag 2 april 2010
181. Foursquare ticks all the boxes
! User generated location updates
! Permission based
! Loyalty component
! Share with and find your friends
LondonCalling.mobi
vrijdag 2 april 2010
182. Foursquare ticks all the boxes
! User generated location updates
! Permission based
! Loyalty component
! Share with and find your friends
! Statistics for advertisers and brands
LondonCalling.mobi
vrijdag 2 april 2010
183. Foursquare ticks all the boxes
! User generated location updates
! Permission based
! Loyalty component
! Share with and find your friends
! Statistics for advertisers and brands
! Competitive / game element
LondonCalling.mobi
vrijdag 2 april 2010
184. Foursquare ticks all the boxes
! User generated location updates
! Permission based
! Loyalty component
! Share with and find your friends
! Statistics for advertisers and brands
! Competitive / game element
! Simple to access from your mobile
LondonCalling.mobi
vrijdag 2 april 2010
185. Social media + loyalty
!
LondonCalling.mobi
vrijdag 2 april 2010
186. Making money from mobile & social?
LondonCalling.mobi
vrijdag 2 april 2010
198. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
vrijdag 2 april 2010
238. HDTV & PVR’s in US
# PVR’s % PVR’s
2009 35,6M 33%
2014 52,3M 44%
source: MAGNA
33% has HDTV & PVR
vrijdag 2 april 2010
239. Connected devices
100
100 M
75
50 57 M
25
0
2009 2013
Connected devices will
almost double in 4 years
source: Park Associates
vrijdag 2 april 2010
254. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
vrijdag 2 april 2010
255. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
vrijdag 2 april 2010
295. Lifestreaming
• Live streaming on mobile
phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
vrijdag 2 april 2010
296. Find
Find, Collect, Publish
vrijdag 2 april 2010
297. Find sources
35+ (more on the way)
Find, Collect, Publish
vrijdag 2 april 2010
315. Todo list 2010
• 10% viewers online
• 1% of users to contribute through
reactions, blogs, twitter Emails, IM
• Start Mobile presence
• 2.5% of advertisement revenue
vrijdag 2 april 2010
316. Omroep Brabant
next level
een paar gedachtes
vrijdag 2 april 2010
317. Wat brengen we?
Via: Twitter, Blogs, Hyves, Facebook, Ambassadeurs
Wat weten ze?
Experts?
Invalshoek?
Interesse?
Foto’s
Video’s
vrijdag 2 april 2010
318. Wat vinden ze?
Direct na Item Email/Twitter/Sms met oa.
waardeering Journaal voor en na item
waardering item
Opinie voor en na item
Mening over presentator
vrijdag 2 april 2010
319. Individueel digitaal
Journaal?
Ken uw kijkers:
Connecties naar Hyves, Facebook, Twitter
Journaal gemaakt voor jou
en je vrienden
Op Mobiel, internet.
vrijdag 2 april 2010
320. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
vrijdag 2 april 2010
