Wat moet een auto dealer doen met alle social media? Het enthousiasme van de klant vastleggen, voordurend de conversatie van de klant monitoren en slim reageren
32. Talking Car! Twitter
Google Maps
Youtube
Uitzending
Friday, February 25, 2011
33. What are we going to talk about?
Friday, February 25, 2011
34. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Friday, February 25, 2011
42. How do we spend our time?
4%
6%
39%
19%
33%
Friday, February 25, 2011
43. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Friday, February 25, 2011
44. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Friday, February 25, 2011
45. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Friday, February 25, 2011
117. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Friday, February 25, 2011
182. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
Friday, February 25, 2011