1. RAHUL SHARMA
CO-FOUNDER OF
PRESENTED BY
VINAY MISHRA

2. ABOUT RAHUL SHARMA
• HE HAS DONE MECHANICAL
ENGINEERING FROM NAGPUR,
MAHARASHTRA
• HE JOIN HIS FRIEND’S IT SOFTWARE
BUISINESS IN 2000 NAMED AS
MICROMAX
• NOKIA BECAME PARTNER IN 2001
• HE INTRODUCES MOBILE PHONE
WITH LONG LASTING BATTERY
• CURRENTLY HE IS THE MD OF
MICROMAX

3. IDEAS
• FIRST TO INTRODUCE 30 DAYS BATTERY
BACKUP, DUAL SIM PHONE
• FIRST TO INTRODUCE REMOTE CONTROL
PHONE
• FIRST PHONE TO USE SWAROVSKI CRYSTAL
ON IT
• PHONE WITH DITACHABLE BLUTOOTH DEVICE
• FIRST PHONE WITH GESTURE RECOGNITION
• LIGHTEST TOUCH SCREEN PHONE IN WORLD
• FIRST QWERTY PHONE UNDER 100$

4. STRATAGIES
 PRODUCT
a) DUAL SIM
b) ANDROID BASED
c) TABLETS
d) LARGE BUTTON BASED
 PRICING
a) LOW COST
b) VALUE FOR MONEY
 PROMOTION
a) HOARDING AND BANNERS
b) ADVERTISING ONLINE
c) BUILDING WITH TELECOM
d) INCREASE IN WARRENTY
e) SPONSORING IN SOCIAL EVENT
f) EXCHANGE OFFER

5. CONTRIBUTION
2010 2013

6. RAHUL
SHARMA
RAJESH AGRAWAL VIKAS JAIN
SUMEET KUMAR