Mission, Vision and History of the company Toyota Lexus.

1. Toyota Lexus Presented by: Vikrant Jaswal Chitkara University

2. Lexus Comfort and smoothness matched with style, Lexus is a division of the Toyota Motor Company, an automaker located in Toyota, Aichi, Japan.

3. Mission “To build quality & accuracy in every product at Lexus and take responsibility of our every action.

4. VISION Lexus is a group of companies engaged in manufacturing, sales and servicing of machinery used in planningand polishing diamonds. We have built a remarkable reputation for ourselves in the Diamond Processing Industry over the years. While doing business we religiously pursue the values.

5. Company History 1989–1991(First generation (V20) The first Lexus ES (VZV21) debuted in January 1989 at the North American International Auto Show in Detroit.

6. Second generation (XV10) 1991–1993 In September 1991, for the 1992 model year, Lexus unveiled the second generation Lexus ES (VCV10) almost one year after the introduction of the second generation Acura Legend

7. 1993–1996 Minor updates were introduced in 1993 for the 1994 model year, including: a revised grille insert, a new passenger side airbag, outside air temp readout, and CFC-free air conditioning.

8. Third generation (XV20)1996–1999 The third generation ES (designated MCV20) premiered in September 1996 for the 1997 model year, featuring a design that was an evolution of the VCV10. The new cars featured a 30 percent stiffer body with a more rakish profile and sharper lines, reflector headlights.

9. 1999–2001 MY2000–2001 Lexus ES 300 (MCV20; U.S.) The ES 300 received a mild facelift in 1999 for the 2000 model year that consisted of new, clear tail lights and turn signals, a revised front end with a new grill, headlights, and lower bumper with clear fog lights and larger alloy wheels.

10. Fourth generation (XV30) 2001–2003 The larger, fourth generation ES (designated MCV30) debuted in 2001 for the 2002 model.

11. 2003–2006 MY2006 Lexus ES 330 (MCV31) During 2003, for the 2004 model year, the American market received a revised 3.3 liter engine producing 225 horsepower and the car was renamed the ES 330.

12. Fifth generation (XV40) The fifth generation ES (GSV40) debuted at the Chicago Auto Show in February 2006, featuring an all-new body in the style of Lexus. The new design is sleeker than its predecessor, with a streamlined cabin and character lines across the hood, fenders, and rear pillars.

13. In 2009, the 2010 model year ES underwent a mid-cycle facelift, with revised front and rear styling including a reshaped grille, taillight designs, and new wheels.