Warehouse Session Arijit Singh Live in concert was organized at MMRDA , BKC by The Origami Project and Global Desi Project. The Origami Project is a 3 years old organisation, Mumbai based entertainment solutions such as Live shows, and also manages the artists. Global Desi Project is a 4 year old organisation which organizes and manages events such as Live Shows , Weddings , Corporates etc. We would like to thank our partners who have supported us to make this event a grand success. Ganna.com (Title Sponsor) , HT Café and LIC ( Associate Partners), Spykar Lifestyles ( Style Partner) , Cloud 9 (Beverage Partner) , Bata (Footwear Partner), Askme (Information Partner), Circle (Technology Partner) , Moryaa’s (Outdoor Partner), BookMyShow (Ticketing Partner) as sponsorship partners . At MMRDA – Mumbai, the event was built to let the spectators feel and experience the performance by “Arijit Singh”. We provided various branding opportunities for the presenting sponsors of the event. To kickstart the promotions , a pre-event activity – flyer’s were distributed in newspapers which involved brand awareness. Tent cards were placed in select outlets of Rajdhani , MOD, Oye Kake, Shree Ram Restaurants etc. We introduced a special offline activity called “ Karoake Car “. We targeted various colleges such as SNDT Women’s University, Rajiv Gandhi Institute of Technology , Usha Mittal Institute of Technology to engage the young crowd inside the premises with a Radio Mirchi RJ and also in Jai Hind, Sydenham, RA Poddar, Mithibai, Hinduja, MMK , Nationals etc to engage the young crowd outside the premises to create awareness about the show and encouraged people to get involved. We used Prime locations such as Andheri , Mahim , Bandra , Lower Parel etc for Outdoor Advertising.

1. Arijit Singh
Warehouse Session
Post Event Presentation

2. Event Synopsis
Warehouse Session Arijit Singh Live in concert was organized at MMRDA , BKC by The Origami Project and Global
Desi Project. The Origami Project is a 3 years old organisation, Mumbai based entertainment solutions such as Live
shows, and also manages the artists. Global Desi Project is a 4 year old organisation which organizes and manages events
such as Live Shows , Weddings , Corporates etc.
We would like to thank our partners who have supported us to make this event a grand success. Ganna.com
(Title Sponsor) , HT Café and LIC ( Associate Partners), Spykar Lifestyles ( Style Partner) , Cloud 9 (Beverage
Partner) , Bata (Footwear Partner), Askme (Information Partner), Circle (Technology Partner) , Moryaa’s
(Outdoor Partner), BookMyShow (Ticketing Partner) as sponsorship partners . At MMRDA – Mumbai, the event
was built to let the spectators feel and experience the performance by “Arijit Singh”. We provided various
branding opportunities for the presenting sponsors of the event.
To kickstart the promotions , a pre-event activity – flyer’s were distributed in newspapers which involved
brand awareness. Tent cards were placed in select outlets of Rajdhani , MOD, Oye Kake, Shree Ram Restaurants
etc. We introduced a special offline activity called “ Karoake Car “. We targeted various colleges such as SNDT
Women’s University, Rajiv Gandhi Institute of Technology , Usha Mittal Institute of Technology to engage the
young crowd inside the premises with a Radio Mirchi RJ and also in Jai Hind, Sydenham, RA Poddar, Mithibai,
Hinduja, MMK , Nationals etc to engage the young crowd outside the premises to create awareness about the
show and encouraged people to get involved. We used Prime locations such as Andheri , Mahim , Bandra , Lower
Parel etc for Outdoor Advertising.

3. Event Synopsis
Radio Mirchi 98.3 FM promoted the event as a Radio Partner. HT Café dedicated 3 quarter pages in their
Newspaper for 3 days for brand visibility. 9xm as a Music Channel Partner provided a platform to showcase
the product on their aston bands and 30 sec promo videos on their estemed channel across India.
Wedigitall ( Digital Partner) had undertaken heavy social promotions were undertaken on platforms such as
Facebook, Twitter and Instagram. Additionally MissMalini and We are Mumbai also promoted the event on
their Facebook and Twitter pages. Apart from that online contests were conducted to create a buzz
amongst the Mumbaikars.

4. Event Flyer

5. Radio Jingle

6. Aston Band

7. Promotional Video

8. Newspaper Insert
Date of Ads: 4th,5th & 7th February

9. Outdoor Advertising
Andheri opp. Regency
Mahim link road
Tardeo 1

10. Outdoor Advertising
Bandra linking road
JuhuVersova Road
Matunga

11. Branding at college
KARAOKE CAR

12. Branding at college

13. Karoke Route, Colleges across Mumbai :
31st - HR, KC, Jai Hind & Sydenham
2nd Feb - SomaiyaVidhyavihar Campus, Ghatkopar (In all 11 colleges in Campus), Kj Somaiya
(Medical & Engineering), Sion
3rd Feb- Ruia,Ruparel,VJTI,ICT (Matunga)
4th Feb - Don Bosco(Kurla), Nationals,Thodmal Shahani,Fragnel,Rizvi (Bandra)
5 th Feb - Sardar Patel,Rachna Sansad, Mlsanghvi,Ritumabar,Mithibhai,Nm,UPG,DJ
Sanghvi,Bhavans,RGIT (Andheri)
KARAOKE CAR COLLEGE ROUTE

14. Event Day
Venue Branding

15. Event Day
Venue Branding

16. Event Day Photographs

17. Event Day Photographs

18. Event by