1. DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE

2. DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE

3. DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE

4.  Housing Development Finance Corporation
 Founded in 1977 by Hasmukh bhai Parakh
 HDFC Bank was incorporated in August 1994
 Among the first in new generation commercial banks
 Registered office in Mumbai, India
 Promoted by HDFC, the parent company
 India's largest housing finance company
18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE

5.  Type Public
 Founded 1994
 Headquarters HDFC Bank Ltd.,
Mumbai, India
 Industry Banking, Insurance,
Capital Markets and
allied industries
 Products Loans, Credit Cards,
Savings, Investment
vehicles, Insurance etc.
 Net revenue Rs.2,509.6 crores
 Net income Rs. 4,634.3 crores
 Website www.hdfcbank.com
18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE

6. 761 branches
1977 ATM’s in the country
327 cities in India
All branches are OLRT
connected
6 in Africa
Representative offices in
Hong Kong, NewYork,
London & Singapore
DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE

7. BOARD OF
DIRECTORS
Mr. Jagdish Kapoor , chairman of HDFC
Bank.
Mr. Aditya Puri, Managing director
Keki Mistry, Managing Director
Mr. Harish Engineer, Executive directors
Mr. A Rajan, Country Head-Operations
Mr. Rahul Bhagat, Vice president
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DR D Y PATIL SCHOOL OF
MCA,PUNE

8. World Class Indian Bank
Benchmarking against international
standards.
Best practices in terms of product
offerings, technology, service levels, risk
management and audit & compliance.
To build sound customer franchises
across distinct businesses.
DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE

9. Business Strategy
Increasing market share in India’s expanding
banking.
Delivering high quality customer service.
Delivering more products to more customers.
Maintaining current high standards for asset
quality through disciplined credit risk
management.
Develop innovative products and services that
attract targeted customers and address
inefficiencies in the Indian18/10/2012
financial sector.
DR D Y PATIL SCHOOL OF MCA,PUNE

10. Product
&
Travellers Cheques credit card
services
home loan personal loan
Foreign Currency Cash Cheque Deposits
Mutual funds Insurance
18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE

11. Travellers Cheques : Travellers Cheques are a
safe and easy way to protect your money when you
travel. You can encash them only when you need to,
and only against your signature, unlike cash which
can be stolen and misused by anybody, immediately.
Credit Card : Credit Card can be used for all your
requirements, be it shopping, eating out, holidaying,
fuelling up your vehicle, railway ticket reservations -
just about any financial requirement, planned .
Home loan : Home loans for individual to purchase
or construct houses.
Personal Loans : The procedure of personal loan
is simple, documentation is minimal and approval
is quick.
DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE

12. Foreign Currency Cash : Foreign Currency
Cash is a convenient way of meeting personal
expenses along your journey, paying for taxis /
internal travel, food expenses etc.
•Mutual funds : Mutual funds are funds
that pool the money of several investors to
invest in equity or debt markets.
•Insurance : HDFC Bank offers a world of
choice in insurance. Like – children future
plans, retirements plans, standard life, etc.
DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE

13. The authorized capital of HDFC Bank is
Rs550 crore (Rs5.5 billion).
The paid-up capital is Rs424.6 crore
(Rs.4.2 billion).
The HDFC Group holds 19.4% of the
bank's equity
Roughly 28% of the equity is held by
Foreign Institutional Investors (FIIs) and
the bank has about 570,000 shareholders OF
DR D Y PATIL SCHOOL
18/10/2012 MCA,PUNE

14. DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE

15. HDFC Bank merged with TIMES BANK in 2000.
HDFC Bank wins the Asian Banker Best Retail Bank in India
Award 2008 for outstanding performance.
HDFC Bank chosen as one of Asia Pacific’s best 50 companies
by Forbes magazine.
'Best Bank in the Private Sector 2008.'
HDFC Bank ties up with Qatar National Bank.
HDFC Bank merged with CENTURION BANK OF PUNJAB in 2007.
DR D Y PATIL SCHOOL OF MCA,PUNE
18/10/2012

16. Launch 250 new
branches.
HDFC Bank
plans to set Future HDFC Bank plans
to raise Rs 4,200
up NBFC.
plans crore in capital.
Relocate branches
to un-banked rural
Punjab.
DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE

17. Demographics psychographic
variables variables
Location Lifestyle
•-Metros & divisional cities
People who
Occupation believes in modern
banking with
• -Businessperson higher set of
-Salaried class (both govt. & service i. e.
private) internet banking
Age (incontact, mobile
• - Senior citizens refill, travel
• - Minor currency card etc.)
DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE

18. Target market
Corporate banking market : this market
target the industries & fulfill their financial
needs.
Capital market : this segment is targeted on
the long term needs of the individual as well as
of industries.
Retail banking market : this segment is for
retail investors & provide them short term
financial credit for their personal, house hold
needs. DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE

19. HDFC Bank has positioned itself as a bank which gives higher
standard of services through product innovation for the diverse need
of individual & corporate clients. So they want to highlight following
points in their positioning segment :
-Customer centric
-Service oriented
-Product innovation
18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE

20. Support of various promoters
High level of services
Knowledge of Indian Market
DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE

21. •From various competitors
-Foreign banks
-govt. banks
•Future market trends.
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DR D Y PATIL SCHOOL OF MCA,PUNE

22. 18/10/2012 DR D Y PATIL SCHOOL OF MCA,PUNE

23. DR D Y PATIL SCHOOL OF
18/10/2012 MCA,PUNE