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CP 2 PPT.pptx

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CP 2 PPT.pptx

  1. 1. COMPREHENSIVE PROJECT REPORT ON “BRAND PREFERERANCE OF CONSUMER WITH SPECIAL REFERENCE TO INDIAN MOBILE PHONE INDUSTRY’’ Submitted by: Deep Radiya Vijay jethva LDRP – INSTITUTE OFTECHNOLOGY AND RESEARCH Submitted to Dr. Malika Babu
  2. 2. Content  Introduction  Research methodology  Key issue and current trend  Data analysis  Findings & suggestion
  3. 3. Introduction to industry  INDIAN SCENARIO  India's telecommunication network is the second largest in the world by number of telephone users (both fixed and mobile phone) with 1.183 billion subscribers as on 31 May 2019.  It has one of the lowest call tariffs in the world enabled by mega telecom operators and hyper-competition among them. As on 31 July 2018, India has the world's second-largest Internet user-base with 460.24 million broadband internet subscribers in the country. As of 31 December 2018, India had a population of 130 crore people (1.3 billion), 123 crore (1.23 billion)Aadhaar digital biometric identity cards, 121 crore (1.21 billion) mobile phones, 44.6 crore (446 million) smartphones, 56 crore (560 million or 43% of total population) internet users up from 481 million people (35% of the country's total population) in December 2017, and 51 per cent growth in e-commerce.
  4. 4. Global scenario  The worldwide smart-phone market is relied upon to reach USD 698.4 billion by 2020, with a CAGR of 11.2%.The worldwide advanced cell market is commanded by Asia-Pacific area with 40.7% piece of the overall industry, trailed by Europe with 32.2% piece of the overall industry.Worldwide advanced cell shipment is relied upon to achieve 2,968.9 million units by 2020.
  5. 5. Growth & development  The India smartphone market grew 7%YoY in both Q4 2020 and in 2019 due to the expansion of Chinese brands with their aggressive pricing and promotional strategy.  Xiaomi grew 7%YoY in Q2 2020 and 5%YoY in 2019 driven by expansion in offline channels and the strong performance of its Redmi Note series.  Vivo grew 76%YoY in 2020 and 132%YoY in Q2 2019 driven good performance of its budget segment series.  Samsung shipments remained almost flatYoY in 2Q20, while it has shown a 5%YoY decline in 2019 as a whole. Samsung shipments were driven by its upgradedA and M series (A50s, A30s, M30s and A20s).  OPPO shipments almost doubledYoY in Q2 2020, due to demand for its budget segment device A5s and the good performance of its recently launched devices A9 2020 and A5 2020 in the offline segment.
  6. 6. GROWTH OF MOBILE PHONE IN 2019 GROWTH RATE IN 2019 35% 30% 25% 20% 15% 10% 5 % 0 % Xiaomi Vivo Samsung Oppo Realme Others 2018 Q4 2019 Q1 2019 Q2 2019 Q3 2019 Q4
  7. 7. KEY CHARACTERISTIC OF MOBILE PHONE  Internet connectivity.   A mobile browser.   The ability to sync more than one email account to a device.   Embedded memory.   A hardware or software-based QWERTY keyboard.   Wireless synchronization with other devices, such as laptop or desktop computers.   The ability to download applications and run them independently.   Support for third-party applications.   The ability to run multiple applications simultaneously.
  8. 8. Research methodology  SIGNIFICANCE OFTHE STUDY  research will help the telecom industry to know the current scenario of customers with respect to brand preference of mobile phones  Wide exposure to the telecom industry.  Studying about the brand preference of mobile phones through the respondents  source of data collection  Primary data has been collected by me in the form of questionnaire, which is the basic method of collecting primary data  Secondary data is collected through internet
  9. 9. Key issue & current trend  Adjusting the Pace of Innovation  Lack of Universal Standards  Security and Privacy Concerns  Manufacturer Defects and No Fault Found  Battery Mortality Issues
  10. 10. Data analysis Sales Xiamomi Vivo Samsung Oppo Relame Others
  11. 11. Findings  Majority mobile phone users using Samsung mobile  Only few people using Nokia phone  Average use of mobile is 1-2 year  Most of people buy phone just because of brand image  People don’t care about lag in phone  People change phone every 1-2 year  Almost user have Handsfree  Only few people buy Selfie stick
  12. 12. Suggestion  We know that mobile phone is very useful for us but excessive use of mobile phone is harmful for health  Company should do business ethically; company should not create artificial scarcity like xiaomi  Excessive use of social media on mobile phone should be reduce  Company should sell phone on offline platform rather than online

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