COMPREHENSIVE PROJECT REPORT
“BRAND PREFERERANCE OF CONSUMER WITH SPECIAL REFERENCE TO
INDIAN MOBILE PHONE INDUSTRY’’
LDRP – INSTITUTE OFTECHNOLOGY AND RESEARCH
Dr. Malika Babu
Key issue and current trend
Findings & suggestion
Introduction to industry
India's telecommunication network is the second largest in the world by
number of telephone users (both fixed and mobile phone) with 1.183
billion subscribers as on 31 May 2019.
It has one of the lowest call tariffs in the world enabled by mega
telecom operators and hyper-competition among them. As on 31 July
2018, India has the world's second-largest Internet user-base with
460.24 million broadband internet subscribers in the country. As of 31
December 2018, India had a population of 130 crore people (1.3 billion),
123 crore (1.23 billion)Aadhaar digital biometric identity cards, 121 crore
(1.21 billion) mobile phones, 44.6 crore (446 million) smartphones, 56
crore (560 million or 43% of total population) internet users up from 481
million people (35% of the country's total population) in December 2017,
and 51 per cent growth in e-commerce.
The worldwide smart-phone market is relied
upon to reach USD 698.4 billion by 2020, with
a CAGR of 11.2%.The worldwide advanced
cell market is commanded by Asia-Pacific
area with 40.7% piece of the overall industry,
trailed by Europe with 32.2% piece of the
overall industry.Worldwide advanced cell
shipment is relied upon to achieve 2,968.9
million units by 2020.
Growth & development
The India smartphone market grew 7%YoY in both Q4 2020
and in 2019 due to the expansion of Chinese brands with their
aggressive pricing and promotional strategy.
Xiaomi grew 7%YoY in Q2 2020 and 5%YoY in 2019 driven by
expansion in offline channels and the strong performance of its
Redmi Note series.
Vivo grew 76%YoY in 2020 and 132%YoY in Q2 2019 driven
good performance of its budget segment series.
Samsung shipments remained almost flatYoY in 2Q20, while it
has shown a 5%YoY decline in 2019 as a whole. Samsung
shipments were driven by its upgradedA and M series (A50s,
A30s, M30s and A20s).
OPPO shipments almost doubledYoY in Q2 2020, due to
demand for its budget segment device A5s and the good
performance of its recently launched devices A9 2020 and A5
2020 in the offline segment.
GROWTH OF MOBILE PHONE IN 2019
GROWTH RATE IN 2019
Xiaomi Vivo Samsung Oppo Realme Others
2018 Q4 2019 Q1 2019 Q2 2019 Q3
KEY CHARACTERISTIC OF MOBILE PHONE
A mobile browser.
The ability to sync more than one email account to a device.
A hardware or software-based QWERTY keyboard.
Wireless synchronization with other devices, such as laptop or desktop computers.
The ability to download applications and run them independently.
Support for third-party applications.
The ability to run multiple applications simultaneously.
SIGNIFICANCE OFTHE STUDY
research will help the telecom industry to know the
current scenario of customers with respect to brand
preference of mobile phones
Wide exposure to the telecom industry.
Studying about the brand preference of mobile phones
through the respondents
source of data collection
Primary data has been collected by me in the form of
questionnaire, which is the basic method of collecting
Secondary data is collected through internet
Key issue & current trend
Adjusting the Pace of Innovation
Lack of Universal Standards
Security and Privacy Concerns
Manufacturer Defects and No Fault Found
Battery Mortality Issues
Majority mobile phone users using Samsung
Only few people using Nokia phone
Average use of mobile is 1-2 year
Most of people buy phone just because of brand
People don’t care about lag in phone
People change phone every 1-2 year
Almost user have Handsfree
Only few people buy Selfie stick
We know that mobile phone is very useful for us
but excessive use of mobile phone is harmful for
Company should do business ethically; company
should not create artificial scarcity like xiaomi
Excessive use of social media on mobile phone
should be reduce
Company should sell phone on offline platform
rather than online
Offenbar haben Sie einen Ad-Blocker installiert. Wenn Sie SlideShare auf die Whitelist für Ihren Werbeblocker setzen, helfen Sie unserer Gemeinschaft von Inhaltserstellern.
Sie hassen Werbung?
Wir haben unsere Datenschutzbestimmungen aktualisiert.
Wir haben unsere Datenschutzbestimmungen aktualisiert, um den neuen globalen Regeln zum Thema Datenschutzbestimmungen gerecht zu werden und dir einen Einblick in die begrenzten Möglichkeiten zu geben, wie wir deine Daten nutzen.
Die Einzelheiten findest du unten. Indem du sie akzeptierst, erklärst du dich mit den aktualisierten Datenschutzbestimmungen einverstanden.