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External Social Media Strategy Created by: Dirk shaw
“ Why do we need a Social Media Strategist?” ,[object Object],[object Object],[object Object]
“ What will a Social Media Strategist Do?” ,[object Object],[object Object],[object Object],[object Object]
Social Media Strategy: External Share   insights on trends & products. ,[object Object],[object Object],[object Object],[object Object],[object Object],Goals Listen to the community at large.  Learn   about customer preferences. Interact online social networking activities.
Goal : Shape perception of company and engage thought leaders Perception & Influence ,[object Object],e Listen Learn Interact  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Share ,[object Object],[object Object],[object Object],[object Object]
Visitor segments are defined by task Lurker Searcher Participant Advocate New visitor Spreading Attracting Transacting Discovering Contributing
Goal : Increase social media engagement across touchpoints e Discovering Transacting Contributing Spreading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Attraction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goal : Increase social media relevance of Vignette Conversion:  Transactions ,[object Object],[object Object],e Vignette Blogs Tweets Industry Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools we will use for connecting ..what ever is next Share   insights on trends & products. Tools we will use to execute social media strategy Social Media Listen to the community at large.  Learn   about customer preferences. Interact online social networking activities.

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Social Media Strategy: External

  • 1. External Social Media Strategy Created by: Dirk shaw
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Visitor segments are defined by task Lurker Searcher Participant Advocate New visitor Spreading Attracting Transacting Discovering Contributing
  • 7.
  • 8.
  • 9. Tools we will use for connecting ..what ever is next Share insights on trends & products. Tools we will use to execute social media strategy Social Media Listen to the community at large. Learn about customer preferences. Interact online social networking activities.