General Managers and Digital Marketers who attend this workshop will learn proven techniques on how to close more customers with a “WOW” experience. Explore how best to turn your captive audience into buyers and convert service guests into new car customers. After this workshop you will be able to captivate, collaborate and educate your customer. Primary Learning Objectives: • Differentiate yourself and manage perception and emotions of the customer to increase deliveries, CSI and gross profit. • Facilitate having customers create their journey within the dealership by utilizing interactive touchscreen technology. • Discover the many ways to increase profitability of accessories and parts using new interactive methods. Learn more at: www.viewpointkiosks.com

1. HOW TO CLOSE MORE CUSTOMERS
WITH A “WOW” EXPERIENCE
Jay Rose | Volvo of Southborough | General Manager
Anne Horn | ViewPoint Interactive Kiosks | Business Development Manager

2. TODAY’S PROGRAM
How people make purchase decisions & why
it matters
How to fully engage your customers in
finding their next car
Turn happy customers into lifelong
customers, improve CSI & increase profits

3. PEOPLE RESEARCH ONLINE, BUT ...
86%
buy a different
make, model or
color, mostly (71%)
because they
liked you
95%
think numbers on a
computer are more
believable than
numbers
on paper
70%
of people make
decisions based on
what they see
88%
of people decide
if they like you and
your dealership
in the first
3 minutes
90%
of all major
purchase decisions
are influenced by
women

5. How to use Touchscreen Technology
in Discovery Phase
COLLABORATE EDUCATECAPTIVATE
Fun
Safe
Uncomplicated
Ask questions
Understand needs
Explore options
Observe behavior
Build rapport
Provide tools
Answer questions
Address concerns

6. AssessNeeds
LearnPreferences
BuildRapport
IntroduceDealership
Start Collaboration
Answer Detailed
Questions
ShowTransparency
Consistent Delivery
ImproveCSI
Findthe
“Right” Car
VIDEOS
IMAGES
DESIGN
SAFETY &
MORE
INFO & SPECS
INVENTORY
SHOWCASE
OPTIONS &
ACCESSORIE
S
DELIVERY
PRESENTATION
PREVIEW CSI
QUESTIONNAIRE
“WHY BUY
HERE?”
PRESENTATION
CHECK-IN
TOUCHSCREEN
FEATURES
TOUCHSCREEN KIOSK
SUPPORTS EVERY STEP OF THE SALES PROCESS

7. TOUCHSCREEN KIOSKS
THROUGHOUT THE DEALERSHIP

8. TRAINING & BUY-IN

9. ser vice
sal es
pur chase
Customer Journey Diagram from McKinsey & Co.
CUSTOMER FOR LIFE

10. CONTACT INFO
Anne Horn
ahorn@viewpointkiosks.com
(617) 997-9367
Jay Rose
jrosegts@gmail.com
(904) 955-7666