1.
Sieu thi dien may Viet Long - www.vietlongplaza.com.vn
web two point zero
and everything else that comes with it
(social media for b2b)
Uploaded on September 16, 2008
by eyeliam

2.
Sieu thi dien may Viet Long - www.vietlongplaza.com.vn
Then and Now
who has the power
60
45
30
`
15
0 web 2.0
web 1.0
web 0.0
brand
independents
consumer
Uploaded on September 8, 2008
by LordFerguson

3.
what is this web 2.0
• web applications
• api’s
• social media
• blogging
• cheap or free
• user generated content
• connecting with customers
Uploaded on April 29, 2009
by curiouslee

4.
home, outposts & frontiers
frontier outpost frontier
outpost home outpost
frontier outpost frontier
Uploaded on September 6, 2007
Diagram Chris Brogan and Darren Rowse by joesflickr

5.
the key differences
traditional v social media
• One way vs two way conversations
• Real or near real time response
• Authenticity in consumer data
• A focus on content
• A nearer proximity to autority
• Diverse distribution channels
Uploaded on June 2, 2007
by Thomas Hawk

6.
the key differences
cont....
• Low cost
• Spectrum of relationships
• passionate suppliers
• The ability to establish real trust
my friend wheel on facebook

7.
loosing control
• how much control did you have?
• embrace the chaos
• great method of feedback
• better to respond
• they’ll do it anyway

8.
mybook-in
the social networks
Brought to you by brian solis
and jess3

9.
facebook
• facebook connect
• The 35-54 year old demo is growing
fastest, with a 276.4% growth rate
• There are more females (55.7%) than males
(42.2%) on Facebook
• fan pages
• advertising
Uploaded on July 29, 2008
by laikolosse

10.
google
not just search
• friend connect
• groups
• orkut
• facebook v google
Uploaded on June 11, 2008
by Paul The Wine Guy

11.
linkedin
• the b2b facebook
• 65% male
• average age 41
• attracts business decision makers
• engage in groups
• we’re already there
Uploaded on February 17, 2009
by Mykl Roventine

12.
twitter
• say it in 140 characters
• twitter in real life
• external
• real time research
Uploaded on April 10, 2009
by Brajeshwar

13.
Uploaded on April 10, 2009
by Brajeshwar

14.
yammer
• the internal version of twitter
• getting to know you
• real time communication
Uploaded on November 2, 2008
by homard.net

15.
youtube
• screen casts
• interviews
• channel creation
• viral
• other solutions
Uploaded on February 12, 2009
by supermuch

16.
delicious
• yummy way to share the goodness
• favourites
• bookmarking sites
• simple intergration
• social share (website)
Uploaded on September 30, 2005
by Flirty Kitty

17.
Blogging
• history
• free relevant content
• engage
• introduce lead generation
• yourenvironmentalguide.com
Uploaded on February 16, 2009
by wonderfully complex

18.
feedback
• ideas storm
• user voice
• get satisfaction
• poll daddy
Uploaded on March 23, 2008
by gwalton1

19.
what i’ve missed out
• apps
• google apps
• dimdim
• skype
• myspace
Uploaded on March 27, 2005
by striatic

20.
what’s the relevance
• become the expert
• some of our competitors are already there
• more popular than email
• it’s where our customers are
• it will help drive traffic and conversation
• done right will give us a competitive edge
• lead generation and conversion
Uploaded on February 28, 2007
by davidChief

21.
key to building community
• don’t pay it lip service
• listen
• engage
• act
Uploaded on July 30, 2006
by gadgetgirl

22.
strategy
• it’s no PPC quick fix
• create our online community
• use existing communities
• twitter / yammer
• company blog
• linkedin
Uploaded on May 9, 2008
by ®oberto's

23.
strategy
cont....
• use brand advocates that are web savy and
in touch with the customer
• Time and resource
• tweet about your blog, blog about your
service or product and link to your site
• tie it all together
Uploaded on January 6, 2009
by DanieVDM

24.
our home,
frontier & outposts
comms
audience with
feedback blog(s)
twitershere
ecommece /
twitter
email / web site users
extranet
comms
people blogging linkedin with other
about us
groups users
Uploaded on March 25, 2006
by bitmapr

25.
targets and measurement
• increased traffic
• lead generation from posts
• 2/3 year plan
• don’t forget little old email
Uploaded on February 25, 2009
by Jessie Romaneix

26.
extranet
• reporting
• messaging
• company messages rss
• industry rss
• supplier advertsising
• gap fill
Uploaded on January 22, 2007
by Caro Wallis

27.
Other thoughts
• lead vision
• tieing in web 2.0 to our websites,
ecommerce systems, intranets and
extranets
• rss
Uploaded on August 2, 2007
by Cayusa