The Siebel sales overview and roadmap as presented at Oracle Open World 2008

1. Siebel Sales Overview and Roadmap Siebel Sales Overview and Roadmap Sonia Wadhwa, Siebel 8.1 SFA

2. Safe Harbor Statements The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

4. <Insert Picture Here> Market Dynamics

6. What’s the estimated cost of not engaging our employees? Source: 2007, Gallup survey $382,000,000,000.00 in the U.S. alone

7. Where Enterprise Applications Fall Short Populating and maintaining data Getting user acceptance Generating meaningful analytics Customizing CRM applications Measuring CRM project ROI Identifying sales-process problems Matching technology to process Effectively rolling out the application Evaluating CRM applications Obtaining executive support Managing CRM vendor relationship Getting adequate project funding other 52% 41% 35% 30% 28% 27% 20% 18% 10% 8% 6% 6% 4% Source: Harvard Business Review , July-August 2006; Annual sales survey of Chief Sales Officers.

8. Employees are organized hierarchically…

9. But work through social networks

10. Personal Preferences Content SOCIAL CAPITAL Customers, Partners, Suppliers Employees Employees, Customers, Partners, Suppliers Communities Drive Business Innovation Contribution Accelerate Growth Community Value CRM HR SCM Tagging RSS Sharing Social Networks Enterprise

11. Communities Must be Flexible AND Secure Contribution Accelerate Growth Community Value

12. <Insert Picture Here> Oracle’s Siebel Sales 8.0

16. The Value of Oracle Technology Leveraging Oracle’s Strengths to Enhance Siebel CRM Enterprise Manager Increase IT insight & reduce resolution times w/ integrated mgmt Role-Based Analytics Insight provided within the context of operational systems Search Secure search for private, unstructured enterprise data XML Reporting Easy, intuitive end user reports built from any data source Master Data Management Consolidate and leverage master data Integration Reduced TCO through sustainable integrations Role-Based Analytics XML Reporting Integration Search Enterprise Manager Master Data Management

17. Business Process Agility SOA Extends CRM Business Processes ERP Services Receivables Shipping Order Capture Invoicing Order Fulfillment Customer Distributor Call Center Agent Accountant CRM 3 rd Party / Custom SCM

18. Customers, Analysts & Partners Endorse Siebel 8 “ Under Oracle's Applications Unlimited program, we are confident that Oracle will protect our current investments in Siebel applications. Siebel 8 has a completely SOA-enabled CRM platform and task-based user interface that will help us achieve our CRM goals and give us the ability to adapt quickly to the changing needs of our business.” – Juan Carlos Soto, VP Market Development & Technology “ Our goals are to serve the customer, it is in our DNA, and Siebel CRM has allowed us to really achieve that vision. We will continue to expand our use of Siebel over time, and Siebel 8.0 is the latest enhancement to what we feel is the best CRM tool on the market today.” – Kelly Hynes, VP IT Operations & Services “ We are pleased with Siebel's continued support and commitment to the CPG industry; their focus on trade promotion management will allow us to deliver significant global business improvements” – Tim Butler “ In order for companies to remain competitive in the market today, they must have processes in place that enable them to make more informed decisions, respond to the changing needs of their customers and provide a consistent customer experience across all channels. With its release of Siebel 8, Oracle responds to these requirements with smoother admin features, a more flexible user-friendly interface, standards-based integration and new enhancements to the Siebel CRM product line.” – Mary Wardley, VP Enterprise Apps & CRM Software “ The Department for Work and Pensions is excited about the functional and architectural enhancements that are being launched in Siebel 8 and the opportunities that these generate. We believe Siebel 8 has the potential to improve critical business processes whilst reinforcing the Department's commitment to the highest quality of customer service for the public.” – Martin Bellamy, Director, DWP &quot;Easier to use software, the ability to rapidly change business processes, and push learning tools are critical to delivering a superior customer experience and more effective change management. Siebel 8 appears to take a very significant step towards realizing these objectives through its task driven user interface.” – Andy Bodea, Home Depot

19. <Insert Picture Here> Oracle’s Siebel Sales 8.1

27. Personal Prospecting A small percentage of leads are ready to buy and convert into Opportunities Over 65% have an intention to buy long term * * Lead Generation for the Complex Sale Effectiveness in Personal Prospecting is often cited ** as the single biggest factor between Sales Reps who miss their number, and those who exceed it. Yet it remains largely unassisted in SFA ** It’s common for less than 40% of a sales rep’s actual opportunities to originate with a formal lead. Personal prospecting makes up the rest. -Jeffrey Gitomer

30. <Insert Picture Here> On Demand to On Premise Integration

37. <Insert Picture Here> Siebel CRM Outlook Edition

38. Siebel CRM Outlook Edition Accelerating User Adoption End User Productivity Managerial Knowledge Managed Choice Familiar User Interface Transparency

41. <Insert Picture Here> Social CRM Applications

42. The Internal Battle Over SFA “ You need to adhere to our corporate IT policy & standards” “ Hello? Hello? What about my needs?” “ You take forever to give me the information and reports I want” Sales Executive Sales Rep IT

43. CRM 2.0—The Next Evolution of Applications Enterprise Desktop ERP HRMS EMAIL User- and Business-Adaptive Applications CRM B BeeHive CRM OnDemand A

44. Mashups Web 2.0 Apps Gadgets Office/Mobile How Can Oracle Enable Enterprise/Sales 2.0?

46. Web 2.0 Applications for the Enterprise Oracle Sales Library Oracle Deal Management Oracle Sales Campaigns Oracle Sales Prospector

50. Oracle – Mobile Productivity Search Lookup Call Find an Address Share leads Contacts Check Schedule Create Appointments Update Leads Approvals Check To Dos Jot Notes Connect with Teams Follow-up Business Intelligence Alerts HR On the way to meeting After the meeting Throughout the day

51. Oracle – Mobile Productivity Search Lookup Call Find an Address Share leads Contacts Check Schedule Create Appointments Update Leads Approvals Check To Dos Jot Notes Connect with Teams Follow-up Business Intelligence Alerts HR On the way to meeting After the meeting Throughout the day

52. <Insert Picture Here> Widgets & Gadgets & Mashups

54. Mashups Web 2.0 Apps Office/Mobile Device and Browser Independent Enterprise 2.0 Encourages End User Consumption of Enterprise Applications Gadgets

55. Oracle WebCenter Mashups Notifications Email Contextual Wiring Documents Discussions Personal / Group Spaces Presence Preferences Search Recent Favorites

56. <Insert Picture Here> Voice Applications

58. Message Management

59. Voice Application Benefits for SFA Calls logged as activities and attachable to Opportunities Easy Access to Sales Information Automatic transcription of voice messages into text Contextual caller information Quicker response to customer requests