This document discusses effective communication skills and their importance. It notes that communication skills are critical for career and personal life, and that people must use a variety of techniques to understand and be understood by others. It states that 70% of one's perceived ability comes from how they communicate, while only 30% comes from what they know. The document outlines common communication goals, methods of communication including writing, speaking, gestures, and visuals. It provides tips for effective communication, including listening, being courteous, avoiding jargon, and not monopolizing conversations. It emphasizes the importance of communication through phrases like "I hear, I forget. I see, I remember. I do, I understand."