1.
Consumers are very demanding, unloyal, share their experiences with
others and like more and more digital channels
(Source: Accenture Global Consumer Survey)
20%
REWARDS
for purchases,
feedback &
referrels
EXCLUSIVE
OFFERS
or special that
are relevant
34%
24/7
COSTUMER
SERVICE
FAMILIARTY
knowing when i
visit or call in
PERSONALIZE
product & services
11%
OTHER
13%
12%
10%
WHAT
CUSTOMERS
WANT
CONTEXT
DRIVERS THAT HELP US TO CHOOSE A BRAND
1. THEY STAND OUT OVER OTHER BRANDS
Standing out presence in a POS shelves, broad presence in the distribu-tion
channel touch points and presence in media.
2. THEY HAVE A LOW PRICE
Mainly represented by private labels.
3. THEY OFFER AN EXPERIENCE BEYOND
THE PRODUCT
The brand builds up a relationship with consumers and generates an
added value for them that other brands do not.
WHAT IS SOCIAL LOYALTY?
It’s a new paradigm that redefines the
way brands relate with their consumers
in the social-digital environment.
FROM PRODUCT EXPERIENCE TO BRAND EXPERIENCE
The focus is on using any possible touch
point to genetrate interaction between
brands and consumers.
Participation
Redemption
Activation Reactivation
Registration
Prescription
Expectetions
Emotional Plan
Lateness, Reserva-tion
Acceleration
Satisfaction
Present + Qualifying +
Reactivation Emotional
Lateness
Exceeding Expectations
Reactivation
1st princode entered
Registration
media plan
Confirmation
Welcome Pack
Opt-in
MGM Promotional Plan, Pre-desertion
Frequency
ATTRACTION LOYALTY
WHY IS THIS SO IMPORTANT?
In the digital arena, more than at any
other place, it’s not enough just to be
there… Companies must act, be
active!
Companies need to engage with their
consumers, move the brands closer
to them and be part of their daily life
with a clear objective:
Fuss over the relationship with
consumers, dialog with them and
offer them new relevant experiences
that generate sales and increase
brand loyalty.
The values of a consumer’s club have
to complement the brand and huma-nize
it; it’s the most empathetic and
generous face of a brand.
SOCIAL&LOYAL:
social loyalty and rewards platform
that engages and activates a brand’s
audience ...
connecting all of brand’s customer
touch points both online and offline
to increase sales & engagement ...
rewards consumers not only for
on/off-line purchases but also for
actions that add value to brands ...
Social&Loyal is a social loyalty and rewards
platform that engages and activates a brand's
audience wherever the brand is.
We focus on connecting all of a brand's
customer touch points both online and offline to
increase sales & engagement and ultimately
provide much more sophisticated customer
understanding
The system rewards consumers not only for
on/off-line purchases but also for any action
they take that add value to brands. All this is
done introducing gamification techniques in
order to promote consumers to actively
participate in our programs.
WHAT IS SOCIAL&LOYAL?
WHICH ARE THE BENEFITS OF USING A TOOL LIKE SOCIAL&LOYAL?
GENERATES
1 ENGAGEMENT
Our gamification dynamics
promote high engagement rates
and recurrent participation in our
programs in order to be in
consumers’ top of mind.
4 5 92% of consumers trust recommendations
The information gathered
throughout the platform will help
brands to better know its
consumers in order to adapt to
their preferences & behaviours,
and also to increase the efficacy
of future marketing actions.
HOW DOES IT WORK?
1 ACCESS
2 PER TRANSACTION 3
The user signs in via Facebook Connect or via
email and password. The registry form is
totally customizable with advanced field
validation.
2 ACTIVITIES
INCREASES SPEND
Earning more points for higher
amounts spent increases the
average spend per purchase.
AMPLIFY
WORD OF MOUTH
Once registered in the platform, users will have a
list of activities to interact with the brand. Those
activities will be rewarded with points.
3 REWARDS
Users can reedem their points in a rewards catalog
setup especifically for every company. Those
rewards can be physical products, invitations to
events, discount coupons, entries for draws, etc.
1. ACCESS
FROM THE PRODUCT PACKAGING
Stating in the packaging it the existance of the
program and an access URL or a QR access code.
FROM THE BRAND’S WEB SITE
Creating a section in the brand’s web site or
creating a specific landing page.
FROM FACEBOOK PAGE
Creating a personalized access tab in the brand’s
facebook page or posting links that redirect to the
points program.
EMAILING
Communicating the program by inserting a
banner in the brand’s newsletter.
ENTERING PINCODES
OR PURCHASE
TICKETS
For every purchase made
users can be rewarded with
points.
GAMIFICATION
By playing memory games o
answering funny quiz
games, users can earn
points. Those quiz games
can be used to educate
consumers about the brand
or products.
COMMUNICATION
CHANNELS
Users can be rewarded for
subscribing to the
newsletter or for following
the company in different
social networks.
INCREASES PURCHASE
REPETITION
SURVEYS OR PRODUCT
For every recruited friend REVIEWS
points can be delivered
with the objective of
making the platform very
viral.
Users earn points for
conducting surveys or
making product reviews in
order for the company to
gather consumer insights.
FRIEND INVITATIONS
VISIT WEBSITES
It will increase organic
positioning of the brand’s
website.
DOWNLOAD APPS
Users are rewarded for
downloading mobile apps
in their smartphones (iOS
and Android).
VISIT SOCIAL
BRAND PROFILES
Increase the number of
followers and organic
reach of posts by
incentivising visits to
social profiles
CHECK-IN IN PHYSICAL
PLACES
Points can be delivered for
checkin-in in an event or
any physical spot.
SHARE PHOTOS
OR VIDEOS
Users are rewarded for
sharing photos or videos.
2. INTERACTION
PHYSICAL REWARDS
Brand products or mer-chandising
products
shipped directly to consum-ers’
home.
DONATIONS TO NGO’S
In exchange for points, the
company makes a commit-ment
to donate money to an
NGO.
SCRATCH AND WIN
Users can exchange points
for entries in a virtual
scratch and win game.
DISCOUNT COUPONS
Those coupons can be
digital (for e-commerces)
or printable (with QR and
bar code).
3. REWARDS
ENTRIES FOR
DRAWS We can ship samples to users
INVITATIONS TO
EVENTS
The platform generates
automatically printable
tickets with bar codes
and QR codes.
Users can spend points in
exchange of entries for
draws.
PRODUCT SAMPLES
homes and obtain real time
feedback at a very low cost.
KPI’S ANALYTICS
REAL-TIME DATA
We can analyse graphically and in
real-time all results regarding interaction,
registrations, viralization ratios, social
networks exposure, activity, visits, etc.
MAIN FEATURES
SEGMENTED
NOTIFICATIONS
The tool allows to send
facebook notifications and
emails to individuals, or
segments of users
DATA BASE
DOWNLOAD
SYSTEM
INTEGRATION
SOCIAL&LOYAL
WORKS
SOCIAL&LOYAL VS. TRADITIONAL LOYALTY PROGRAM
TRADITIONAL SOCIAL & LOYAL
We are very satisfied with the results using with
Social&Loyal; The virality level we are experiencing is
excellent and also we are achieving high participation
and engagement rates drates since we started the
project with them.
(BOB SAMII, Group Director SEO & Social Media Odigeo Group)
MULTI-DEVICE
PLATFORM
MULTILANGUAGE
ALWAYS
UPDATED
TECHNOLOGY PARTNERS SOCIAL NETWORKS PRESS
WITH THE SUPPORT FROM
AWARDS
Rewarding consumers for every
purchase made generates an exit
barrier against other brands and
incentivizes higher purchase
repetition rates.
CONSUMER
INSIGHTS
Our platform incentivizes
consumers to spread the word
of a brand by rewarding them
for inviting friends, share
content or follow the brand in
different social networks
(Facebook, Twitter, Instagram,
Google+)
above other forms of advertising
(Source: Nielsen)
54% of consumers admit that they wouldn’t
change of brand if their purchases have been
rewarded
(Source: Accenture Global Consumer Survey)
More and more money will go into making
a great customer experience and less will go
into shouting about products and services.
(JEFF BEZOS. CEO Amazon.com)
WHAT DO THEY SAY ABOUT US?
We have improved our SEO, and opened a new
window for lead generation. . We have
increased the number of followers in all the
social networks we work with and improved
our Facebook reach (just in the moment where
Facebook’s algorithm changed and caused
reach decrease in many marketers).
Our brand reputation is also getting better and
better due to positive user comments, and
has started bringing new customers. The ROI
has been positive since the first month.
(SABELA MORALES, Digital Manager Ofertix.com)
Social&Loyal has been an essential tool for our social
network activity and also for many push campaigns,
generating added value from the first day.
(SABELA MORALES, Digital Manager Ofertix.com)
Adapted for PC, tablet or
smartphone.
Download every data stored
in the DB in .csv or excel
format.
Integrate your sistems
with Social&Loyal using
our powerfull API.
Optimised platform used
by first-class companies.
Supports any language
simultaneusly.
Social&Loyal is in constant
evolution and always
up-to-date.
High cost
High implementation and
maintenance costs.
Usually needs consultancy
firm involved.
Static
The points program barely changes
over time. It’s boring for consumers
and doesn’t promote interaction
brand-consumer.
Closed
Only admits consumers that have
purchased a product, banning the
opportunity to attract new ones.
Purely
transactional
Only purchases are rewarded .
VS
Affordable cost
Costs of implementation
and maintenance
affordable for medium
companies/brands.
Dynamic
Regularly new features are
programed to obtain a higher
degree of engagement and visits
and hence, higher impact.
Open and social
It’s open to all users with the objective
of induce them to purchase and share
their experiences.
Social and
transactional
Not only purchases are
rewarded but also any
interaction brand-consumer.
SOME OF OUR SATISFIED CLIENTS
CONTACT US
EMAIL: INFO@SOCIALANDLOYAL.COM
PHONE: +34 935 195 015